Keyword Spy for ASO – Start Spying your App Competitors

by marchon on Jun 11, 2021 Business 172 Views

During the last month we have launched many different features of TheTool to help marketers and developers make the most out of the App Store Optimization process at the Keyword Research stage. Understanding the effect of the keywords rankings on app downloads and using this data to optimize your keywords is a must to get visibility in search results and drive organic installs. To help you with the process, we created Keyword SuggestKeyword Density, and Installs per Keyword (for Android apps).

This week we are happy to announce our new feature: Keyword Spy – a tool designed to help you identify the most used keywords by your competitors and take better decisions on what ones to use to improve the visibility of your app or game in the stores.

Keyword Spy Tool for App Store Optimization (ASO)

We know that Keyword Research can be the most time-consuming part when starting out a new project or implementing ASO strategies. For many developers it is very difficult to find inspiration and to come up with a list of words related to their app. In order to make this job easier for you we provided you with a full variety of instruments to perform Keyword Research. Now we take a step to the next level and present you with our new feature!

Keyword Spy is a tool that displays the most used keywords of your main competitors. The tool points out if the keyword is used in one of the strong-weight ranking factors (App Name / Title, Subtitle or Short Description) and how many times it appears in the app listing. Finding out your competitors’ most used keywords can help you decide if you want to rank for those keywords and optimize your product page accordingly in order to boost app downloads!

Who can use our ASO Keyword Spy?

Our new feature is available in all our paid plans.

Not subscribed yet? Start the FREE trial now!

How to use Keyword Spy feature?

REMEMBER: select the keywords that have the right balance of low difficulty and high traffic (search volume). Depending on your app, this may result easier or not. If you are new in the market, it might be difficult to start ranking for generic head-tail keywords, so the best strategy is to work with long-tail ones with lower difficulty.

Read more: How to Boost Downloads with Keyword Optimization

How to add or change competitors in TheTool

To add or change competitors that you track with TheTool, click on “Settings” in the bottom left part of the dashboard:

Now you can decide to eliminate some of your current competitors or to add up some and spy on them!

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