1. Yoga Mat
The same consumers that wear wooden watches, use smoothie blenders, and drink organic tea (see above) are probably doing yoga. It’s the epitome of new age, Eastern, health-conscious practices that have taken over the Western world. Sure, there are a lot of online businesses already selling yoga mats, but if you can find a way to make yours stand out, there’s money to be made. The yoga mat market is expected to grow by about 7% annually between 2017-2021.
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2. Yoga Leggings
If yoga mats are too niche for you, yoga leggings might be a better business idea. Yoga leggings are worn for yoga, but can also be used at the gym, jogging, walking the dog, or grabbing a quick coffee at a cafe. The activewear trend has created a booming market. You could look at getting a private label product started with your own brand and designs if you want your business to really stand out online. best dropshipping tools
3. Vaporizers and E-Cigarettes
Look at that upward trend. Vaping is on a high. Vaping is considered a less harmful alternative to cigarettes. Leonardo DiCaprio does it, so you know it’s a big deal. It’s smoking for the digital age and is expected to be a $48 billion industry by 2023.
If you’re looking for a business idea at the low end of the market, the Starter Kit Vaporizer Vape Pen in the SaleHoo Market Research Lab provides a taste of what’s out there. While it has a low sale price and medium competition, you will ideally want something with a sell rate of 50% or higher.
4. Printed Socks
Printed socks have had a roller coaster ride, according to Google Trends, with predictable spikes around Christmas time. For whatever reason, socks have become more of a fashion statement in recent years. It’s probably partly due to the cropped pants trend. The options for patterns are endless so you could create a really stylish new business around printed socks. They’re cool with hipsters and the slightly eccentric alike. You can also take advantage of holidays - Christmas, Halloween, Thanksgiving etc.
5. Facial Mask
Facial masks have long been popular, but with new trends emerging every few months there’s always potential to make money by staying ahead of the curve. A quick search of the #facemask hashtag on Instagram shows hundreds of thousands of people experimenting with different formulas, from charcoal to gold, caffeine, and clay. Celebrities and Instagram influencers are fueling this trend.
One of the best deals we could find for you in the SaleHoo Market Research Lab is the Herbivore Botanicals All Natural Pink Clay Exfoliating Mask. With a solid average price of $36, a 100% sell rate and low competition, you’d be lucky to find a product with better numbers.
6. Waterproof Bag
Interest in waterproof bags, also known as dry bags, has been slowly increasing over time. They are typically made from synthetic materials and coated with a waterproofing, used to protect digital devices, clothing, and other items during water-based activities. Their popularity may be linked to backpacking and outdoor sports, such as hiking, kayaking, sailing, etc. They could also be marketed to families for days at the beach or by the swimming pool. If your startup idea is outdoors-related, waterproof bags would be a good fit.
7. Insulated Bottle
To give you an idea of the potential for insulated bottles, one company S’well made more than $100 million in 2016. If your business idea can tap into a small share of the total market, you could be away laughing. Insulated bottles keep liquids cold or hot, they help to rid the world of single-use plastic bottles, and they look cool. dropshipping
A great business idea that others have tapped into is creating a private label product with the Simple Modern Wave Water Bottle, featured in the SaleHoo Market Research Lab. There are examples of people selling these bottles for close to double the average sale price below after slapping their own brand on them.
Massagers have experienced a gradual rise in popularity, suggesting steady market demand. Online sellers are having success with handheld electric massagers. Consumers are becoming more conscious of self-care and electric massagers can help with chronic pain relief and injury rehabilitation. The global electric massager market is expected to grow by about 6% a year until 2021.
Matcha is powdered green tea leaves, which is typically mixed with hot water. Its popularity is linked to the health food trend that has seen an increased demand for organic tea (see above). There are said to be many health benefits of matcha, including boosting metabolism, detoxifying the body, and enhancing mood and concentration. Matcha is a great entry or addition to an eCommerce business that sells health products.
10. Sports Bra
The sports bra is the new t-shirt, according to this Time article, and they’re giving the lingerie market a run for its money. Celebrities such as Selena Gomez, Bella Hadid, and the Kardashians have been promoting sports bras a high-fashion favorite. They are no longer simply workout wear for the gym and have been adapted to cater to women’s multi-dimensional lifestyles. The hype around sports bras has seen major brands flood the market. However, if you’re looking for a killer new business idea, there are plenty of opportunities to tap into the skyrocketing popularity of sports bras.
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