Since new business spring up every day, it is important to stay on the top to attract and retain your customers. Google constantly changes to its search algorithms. While the fundamental principles of SEO Sydney remain the same, the tactics involved are far different than they were in a couple of years ago.
Here are the SEO trends from the best SEO consultants in Sydney:-
Mobile and voice search
Consumers spend about three and a half hours a day on their mobile devices, and more than half of the website traffic comes from mobile devices. Google has taken several bold steps and one of the most exciting advances has been in the field of natural language processing and voice search. Yes, voice search is trending. In fact, both mobile and voice search is changing the way Google handles search queries, how users search for the information, the attitude towards search engines in general.
If your website doesn’t look good on a mobile device, you may lose rankings in both desktop and mobile search results. Optimise your site for mobile and voice search and make it mobile-friendly.
Featured snippets will continue to dominate search results
Featured snippets are a summary of an answer to a search query and it has been around for a few years. Google displays the featured snippets on the top if the SERP. Ever since Google snippets were implemented, most of the search results in no click since users get the answers directly from the SERPs. It is the featured snippets that get more traffic than the first search result. So, make your content in a question and answer format and concentrate on people also ask section.
Google is updating its initial guidelines and adding support for new types of structured data, including FAQ page and fast-check and more. Hence, it is evident that Google is very much interested in extracting more from webpages and enhance user experience. There are several plugins, tools, and solutions that allow any website owner to implement structured data. You don’t need technical knowledge to use these tools.
Secured websites are must
User safety is another trend that influences the website user experience. If a user doesn’t feel safe when visiting a site, they are likely to leave quickly and never return. If they see a not secured warning, they tend to leave the page. High bounce rates will negatively impact the website page ranking in search engines.
Video is the king of content
Just like voice search is becoming popular, videos on the internet is rising. Studies from Google show that about 6 out of 10 people would rather watch online videos than TV. To reach more audience, include videos in your content.
Partner with the right SEO companies Sydney and implement effective SEO strategies to get the desired results.
The author is one of the best SEO consultants in Sydney. Along with the team of professionals, he implements effective strategies and continuously works to improve your search engine optimisation results and increase your web traffic. Visit https://www.bestseocompanysydney.com.au/ for more details.
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