A question business people often asked is, “Which is better: SEO or PPC?” The answer is, making both SEO and pay-per-click (PPC) as a marketing strategy for your business growth is a knowledgeable choice. In an ideal world, we would look at both SEO and PPC. Many people think that Search Engine Optimization and PPC service solutions in Richmond are two completely different service offerings and strategies. While it is true that they are incredibly different, this doesn’t mean that they don’t work well when managed with the intention to benefit each other. PPC and SEO both have effective pros that work best when supporting each other synergistically. Where you can get SEO and PPC working together, you will often be able to drive results that are greater than their component parts.
PPC for Laser-Targeted Visibility
PPC ads typically represent an affordable way to acquire new customers. However, the cost to bid on specific words and phrases varies. Here are some of the benefits of making use of PPC.
1. A/B Testing: Easily split-test ads, landing pages, and even call-to-action buttons to determine where the very best results lie. Also, this information can be fed back into all other digital (and traditional) marketing endeavors.
2. Marketing Intelligence: You can determine what keywords convert and at what percentage and cost.
3. Speed: PPC campaigns can be created in days and ramped up in weeks.
4. Brand visibility: Running paid search advertisements get you seen by the right people.
5. Visual Product Ads: Where you sell a product, Google provides the option of visual shopping ads that improve the click-through rate by offering a feature not available in organic search.
Improve Your Organic Traffic with SEO
You don’t have to worry about organic traffic from search engines anymore with SEO in Richmond VA since it helps you with this. Let’s begin with the pros.
1. Strategic Advantage: SEO provides a strategic advantage over the competition.
2. More Clicks Overall: To maximize results, strong visibility in paid and organic is needed. SEO services will help you with it here.
3. Improved Click-Through Rate: A higher percentage of users click on the organic results. And you will achieve it with effective SEO strategies.
4. Return on investment (ROI): Organic search engine traffic can provide an improved ROI.
5. Credibility and Trust: Having your site return in the organic results can influence your perceived credibility with an audience looking for your services. In addition, having a strong review and reputation signals in place will deliver further benefits.
Paid search ads and organic search engine optimization work in concert to boost the performance of the other. So now, all you have to do is, contact the right digital marketing company that specializes in both PPC, and technical SEO in Richmond VA.
The author of this article specializes in SEO and PPC service solutions in Richmond. In this article, he discusses why your brand needs both PPC and SEO. To learn more, visit https://www.vincees.com
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