Importance of Custom-Designed Business Signs

by Harry Landri on Apr 25, 2018 Advertising 335 Views


Few of the interesting facts on Business Signs, 

- 76% of consumers said that they had entered a store or business simply based on its signs. 
- 68% of consumers believe that a business sign reflects the quality of the services/products offered. 
- 60% of business owners stated that changing the color and look of the business signs had a positive impact on sales, number of transactions and profits, with an average increase of 10% ROI. 
- Nearly 50% of consumers polled that poorly designed signage deters them from entering a place of business. 

By reading all these facts, you might come to know about the importance of business signs. Business signs act as continuous advertising for your business and it will work for you 24 hours a day, 7 days a week. 

Why Custom Designed Sign is Important for Your Business? 

Your business sign is the first thing that people often encounter that people have with your business and you wouldn’t be able to thrive without it. Creating an eye-catching business sign is the must to make your business stand out from the competitors. In this article, we are going to discuss the top reasons why you need to re-evaluate your signage. 

Makes First Impression, the Best Impression 

You never get the second chance to make the first impression as the BEST! Your business speaks more about the credibility of your business. So, effectively designed signage can make or break your business. You need to create a business sign that creates an instant visual association between the consumer’s need and your business. 

The Best Advertising 

Numerous studies and surveys conducted among business owners revealed that 46% of consumers doing business with them for the first time, after seeing their well-designed, unique, and eye-catching business signs. 

Talk to Your Customers via Digital Voice 

It’s never easy to change the text on your business signage daily once it’s installed on the roof top. But Digital Signage gives you the power to reach out to the many passerby and tell them why they should come in and the special offers available. 

Create an Impulse 

Have you ever seen a sign during driving, remembered a need, turned into the showroom/restaurant/store and made a purchase? If “yes”, then it’s because of impulse! Good signage can create an impulse and made people remember where you are, what you do and how well you do it. 

The Bottom Line, 

Flashy and bright digital business signs are the sure-fire way to bring attention to your business! Business signs close the gap between you and your customer, and bring you the right type of customers that you want for your business. 

So, the question is, “How Do You Select a Sign for Your Business?” When it comes to promoting your business, Acme Sign, Inc. Sign Company in Kansas City is always here to help. Everything from flashy LED boards, digital signs to vehicle wraps, Acme Sign, Inc. got you covered! 

Create high-impact business signs and pave the way for the perfect and affordable way to get your message out! 

The author of this article is working in the leading Sign Company in Kansas City. He likes to write articles and blogs related to advertising. For more details, visit

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