Cloud CRM: How Can It Benefit Your Business

by Kah Wah Wee on Mar 16, 2021 Customer Service 56 Views

Cloud services spending has been on the rise since 2020. As part of their most recent cloud initiatives, many companies are shifting more of their customer relationship management (CRM) work to the cloud. For those who are still unsure about the benefits of migrating their systems to the cloud, here’s a closer look at why you should seriously think about cloud CRM.

Easy & Simple Installation

In the early days, the complicated process of installing CRM was a major concern. Nowadays, this is no longer the case because modern cloud CRM systems are worry-free from an IT perspective. With a basic internet connection, you can get started and be going in no time. It eliminates the need to invest in software, server and hardware maintenance. Additionally, it removes the need for a permanent on-site IT personnel. Because things can be performed remotely, things like upgrades, data migration and complicated installations are no longer problems for you.

Includes Support Ticketing System

When choosing a cloud CRM system, ensure that it includes the best support ticketing system available to make your process easier and faster. The features should fit various support channels including SMS, instant messaging, social media, live chat and email. This aspect is crucial because it affects everything between smart routing and the automatic ticket creation.

Smooth and Continuous Access

The biggest benefit of cloud-based CRM so far is the all day and all night accessibility. This gives you a much needed mobility to make top-priority calls even if you are on the road. You can also access emails and important phone numbers quickly even if you are not in the office. The system is accessible from any device including tablets, smartphones, laptops and desktops. If needed, you and your colleagues can access the centralised database even outside work hours.

Easy and Convenient to Use

After purchasing a software package, you just have to log in using the supplied access codes and you are good to go. The vendor will usually provide the system maintenance. All you have to ensure is a fast and dependable Internet connection.

The whole process can be streamlined by integrating a customer support software & ticketing system to multiple communication channels. This will automate the ticketing process, assign tickets to the appropriate agents, open communication channels with customers and monitor the performance of the ticketing system. Overall, this would improve customer retention by providing a better customer service.

High Level of Security

Security is very important for services that provide cloud CRM systems because they are responsible for protecting confidential data. Cloud servicing firms usually provide higher levels of information security than any local IT technicians. Cloud CRM providers deliver back-up policies that are automated and their data recovery plans are usually very clear.

Additional Notes

To sum it up, a cloud CRM is just what businesses need nowadays because of the following important reasons. First, it helps them centralise the customer database. It also provides a comprehensive view of customer interactions and a quick access to insights of potential sales opportunities. In the end, the customer retention rates are improved as your task management processes are automated.

The author is a provider of an intelligent cloud crm combined with a business phone system for the business of all size. No matter what size of your business, you have the same technology as the big enterprises, professional call & contact centres and support & sales desks on a pay-as-you-go basis. Visit for more details.

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