A bulk SMS gateway basically allows a computer to send or receive SMS to or from mobiles. The gateway usually sits between the customer who receives the SMS and the mobile networks SMSC (short message service center). In this age of modernization and digitalization it is important to take the help of technology in order to advance in any field. Likewise it is important for companies to use bulk SMS in order to advertise their product.
Today it is not possible to reach each and every person, and with everyone owning a mobile phone these days, promotional sms providers are a very cost effective and efficient mode of advertisement. This is because the cost of each SMS is hardly anything and SMS is direct advertising since each person will go through the SMS and read its content. There are so many small companies which do not have the budget required for large scale advertisement, promotional sms chennai is a boon for them as it is cost effective.
The DND move by TRAI was a welcomed decision by many since a lot of people were getting spammed throughout the day with multiple bulk SMS , companies criticized this move by saying that this restricts their advertisement, but they should realize that anybody would get frustrated if they got 20 bulk SMS a day!
The main work of a bulk SMS gateway is to convert a message from any one computer format for eg. HTTP to a message. This is helpful as companies or whoever wants to send a bulk message just has to send their message to one of the many sites which are online, and these sites take care of everything, from sending the message to getting reviews. Since these sites cover more than 200 countries and even more networks, it becomes easy for anybody to send their messages to various places at a moment's notice. Bulk message are believed to a reliable source as they are sent to the person concerned directly and if not these sites have tech support teams which make sure that the message is delivered.there are lot of
Recently the effectiveness of bulk message have come into question, many state that they are a waste of time and source since most people have DND services on their mobiles and even if someone does get a bulk message they delete it without even looking at it. But companies still continue to use it, so they must be of some promotional use.
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