At a panel discussion on October 7, 2016 at SupplySide West, a natural products industry event in Las Vegas, Sapna Misra, President of Anpas Global, will share the major consumer trends in Maternal Health Omega-3s along with her journey to finding a sweet spot in the crowded omega-3 market with her line of high concentrate DHA supplements.
In January 2015, Anpas Global entered the consumer health products space with Nurture Me, the smallest size omega-3 DHA supplement for women. Within 9 months of market entry, Nurture Me was named among the top new launches for CPG Women's Health Products for Innovation and Market Impact by the 2015 SupplySide CPG Editor’s Choice Awards.
With the growing success of their first brand, the company recently launched its second Omega-3 DHA product for kids 8 years plus, called Nurture Kids.
At the upcoming Supply Side Show, Sapna will share insights on the maternal health market segment and the motivation to formulate her product for this specific demographic. Her company, Anpas Global, started out purely as a raw material supplier for nutraceuticals until they entered the niche space of high concentrate omega-3 raw materials and subsequently formulated her first consumer maternal health DHA supplement.
She became an active member of the Scientific Committee of the Global Organization for EPA and DHA Omega-3s (GOED) and learned a lot about the science behind the health benefits of omega-3s. An avid advocate of health supplements, Sapna passionately promotes the need for good quality supplements to bridge today’s nutritional deficiency gaps. Her talk will include information from personal experiences with overcoming health issues with omega-3s and the major trends and challenges consumers face in adopting health supplements.
About the Supply Side Panel Discussion:
The two-hour panel discussion, developed in conjunction with the Global Organization for EPA and DHA Omega-3s (GOED), incudes market information and case studies from three innovative companies that have used a combination of science, marketing and formulation to successfully launch new products into the market.
Audience will learn about the top trends in the omega-3 finished product market and discover why scientific research is critical when formulating new products that meet consumer demand.
About Supply Side West:
Hosted by Informa Exhibitions, this annual tradeshow and educational forum is the finished product manufacturer’s gathering place for top performers, trends, scientific advances and networking. Supply Side West is all about the exploration, discovery, innovation and marketing strategy around the development of finished consumer goods that drive the global business economy. The 2016 show will be held October 4-8 at Mandalay Bay in Las Vegas.
GOED, the Global Organization for EPA and DHA Omega-3s, is a trade association representing 200 companies worldwide active in the EPA and DHA omega-3 industry. GOED’s membership includes all segments of the omega-3 supply chain from fishing and seafood companies, to refiners, supplement manufacturers, food and beverage marketers and pharmaceutical companies. GOED's members agree to adhere to product quality and ethical standards that are stricter than any set of regulations in the world. GOED focuses specifically on addressing the insufficient consumption of EPA and DHA in the human diet by promoting global consumption of EPA and DHA and protecting the consumer by making sure our members produce quality products.
About Anpas Global:
Anpas Global is a supplier of high quality scientifically researched Nutraceutical raw materials. Their portfolio includes the highest concentrations of EPA and DHA marine fish oils in the industry. Their first consumer product Nurture Me is a maternal health DHA supplement, a vital nutrient for all women between 18 to 55 years. It is 3rd-party tested for purity and quality and each “Smaller than a dime” soft gel delivers 300mg of Omega 3 DHA, the highest dose per softgel compared to other Omega 3 DHA products. Each gel is individually wrapped in pharma-grade blister strips to protect the product’s high quality.
For more information, please visit: https://www.premiumomega.com or visit https://www.amazon.com/gp/product/B00NO3WEHW
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