Does PPC Help to Boost Organic Search?

by Auggie Diaz on Feb 6, 2020 Internet and Businesses Online 63 Views


Yes! Did you know? Internet traffic channeled through PPC advertisements brings about 50% more lead conversions than organic web traffic. In fact, PPC ads are one of the top three generators of on-page conversions. It is no wonder that PPC campaigns are great for driving more traffic to your website. PPC advertising is one of the most cost-effective digital marketing methods. When launched strategically, a PPC campaign can help a business generate more leads and boost revenue in a short period.

However, it is not the only way to boost your web traffic. Yes, integrating your PPC data into your SEO strategy can help improve your overall performance.

Does PPC affect SEO?

PPC is a controlled digital marketing channel that gives an opportunity to target specific audiences and countries you want the ads to show up. The goal of the PPC campaign is to drive more conversations.

While the PPC campaign does not directly affect SEO, but it does indirectly impact SEO. Many indirect occurrences happen from using a combination of PPC New York and SEO initiatives. If you want to quick results and make the most of your digital marketing plan, it is best to implement both the methods in conjunction with one another.

Reasons to try PPC


While SEO and content marketing are excellent ways to drive more traffic, the results of both strategies are out of your hands. Yes, the time taken to increase traffic is not predictable with both the strategies. It is not the case with PPC as your visitors are directly tied to how much you invest and the search engine algorithm factors are not a big deal. When you partner with the PPC agency New York, you could drive more traffic by incorporating the right strategies into your PPC campaign.

Quick results

Even if you are a skilled marketer, it can take about 6-12 months to gain more with inbound marketing strategies. With PPC, you can drive more traffic to your website in hours.

Easy to scale

One of the significant reasons why you need to use PPC advertising is it is easy to measure and track. With Google Ads tool and Google analytics, you can track and monitor the performance. Yes, stats will be readily available and show how your campaigns are performing and what kind of traffic they are driving for your budget.

PPC ads had proven to be the most reliable and profitable channel for businesses of all sizes. The key to getting quick, quality traffic and conversion is to work with the reliable PPC agency NYC.

The author is a Google certified expert who works in a reputed PPC agency in NYC. Along with a team of professionals, he offers goal-oriented PPC management services that help you acquire generate high-quality traffic. Visit for more details.

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