You may have noticed YouTube videos appearing on the first page of Google search results if you have been closely following Google search results lately. This is why? Google realized that search engine users are more interested in video results than traditional results such as blogs and websites. A YouTube SEO strategy that is cohesive and consistent will ensure your videos appear in search results.
You may be wondering how to get YouTube videos to rank first in Google search results and/or YouTube's internal search engine. Below are some of the techniques.
Optimize Videos to Maximize Search Engine Visibility
YouTube is visited by almost everyone who has internet access. YouTube is the number one website in the world. YouTube streams more than 6 billion hours worth of video every month. This is incredible! YouTube is a great platform for gaining followers and reaching your target audience with content that they enjoy. YouTube's most popular personalities are able to make huge ad revenue checks every month due to their large following and popularity.
As with Google Search, making it on YouTube requires a great deal of effort and time. Some videos are not ranked high in search results. Some videos get a few hundred views, while others receive millions. However, it is possible that there are very few differences between videos that rank highly and those that rank lower in search results.
As you may know, YouTube is the 2nd largest search engine on the web - after Google of course. There are many techniques that you can use to ensure your videos rank highly in Google and YouTube search results. These are the key components of your YouTube SEO campaign/strategy. Here are some YouTube SEO techniques you can use to optimize your YouTube channel and videos for higher search engine visibility.
1. Make sure to include detailed descriptions for your videos
For all your YouTube videos, make sure you write detailed descriptions. If you want your videos featured prominently in Google and YouTube's search results, this is an essential requirement. Your descriptions should be longer and more detailed. This is why? Well, Google loves content. Google loves content. But not just content. Content that is rich in contextual keywords.
To increase search visibility for your video, you need to feed it with content that is composed of several closely related contextual keywords. You shouldn't use just one long-tail keyword for your video description. You should look for keywords that are related to your video. YouTube and Google can better understand your content by searching multiple keywords so they can give it as a relevant result to a search query. You can also add social media hashtags in your video descriptions to spice it up.
Although this tip should have been placed before the first, it is more sensible to put it here now that we are familiar with the importance of keywords. Keywords are the basis of all search engines. Keywords are the main factor that influences search results. Your video can rank high for one keyword but fall at the bottom for another keyword. Because some keywords are more popular than others, this is possible. You should choose less competitive keywords to associate with your videos because it increases the chances that your content will rank quickly.
Before you decide which keywords to associate with your video, do some research. Find out how competitive these keywords are in search results. This will save you many headaches and disappointments.
3. Share and embed videos wherever possible
Research about the best cameras for YouTube videos and choose according to your requirement. The record and upload your video to YouTube, but don't stop there. You can share your videos on blogs, social media sites, and other web platforms. Your videos will be more likely to appear in search results if you embed them and share them. YouTube offers a number of tools to help you share and embed your videos online. Your videos will be more likely to be shared on social media, chat rooms, forums, and other websites that have links to them. This is an SEO strategy that works for YouTube videos as well as your website content.
You are likely familiar with the importance of creating themed playlists for your YouTube videos if you are an experienced YouTube content creator. Themed playlists make it easier for viewers to peruse your content. This helps you keep your channel organized.
The creation of themed playlists can increase views, user engagement, channel times, and other ranking criteria. You can also use YouTube's internal search results to your advantage in playlists.
It has been shown that the number of subscribers you have can have an impact on how high your videos rank in search results on YouTube and Google. Because of their existing 'clout,' channels with millions of subscribers have their videos propelled to number one in search results. YouTube assumes its users will be interested in videos created by experienced content creators, regardless of how good their videos may be.
6. Video Length
It is worth noting that people are increasingly consuming videos via their mobile devices. This is important because it impacts how long people spend watching one video on YouTube.
Most videos on YouTube are 10 minutes long and the average length of a page 1 result is almost 15 minutes. A video should not be too long or too short. You shouldn't make your video too long or too short as it can decrease user engagement and visibility. A lower user engagement directly leads to a lower rank on search results. This can lead to short content (less than 3 minutes) which has a negative effect on both your individual videos as well as the channel.
It's crucial to be thorough when uploading your YouTube videos. You must fill out all information required to make your video public on YouTube and other search engines. YouTube allows you to enter data in a certain field when you upload a video. You should fill that field with as much information as possible. Be mindful of how the videos are produced and edited. It's better to upload one quality video (10-15 minutes minimum) than a lot of short, mediocre videos.
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