Keeping up with all the changes taking place in the world of PPC is not always easy. To ensure that you produce great results in your paid search performance and stay ahead in the game, read on and be prepared for these PPC New York trends to look out for in 2020:
Account Management and Automation:
Automation is proven to be a great importance in PPC optimization and account management. It gives us the ability to spot great opportunities to modify and improve the performance of PPC campaigns. Automation also makes daily PPC management easier than ever before. With more businesses advertising their services and products online, there comes a need for more data analysis, planning, and reporting. Automating tasks such as bid management will help marketers in a great way.
Internet users have been finding visual search extremely useful. With visual search, you can simply upload an image to a search engine and use it to find similar images that are relevant. The idea emerged from popular social media platform Pinterest. Visual search is set to grow in the coming months. Create images that explain what your business is all about, input relevant alt text for your images to appear on SERPs, and use the best images to create good impressions about your business.
Voice search have been growing at a steady pace, especially with the adoption of smart speakers. As people interact with smart audio devices in a conversational manner, a leading PPC agency in NYC suggests using conversational and long tail keywords in your PPC campaigns. Also, the content in your landing page should be conversational for better SEO results. Experiment with long tail keywords, and check the impressions and clickthrough rates.
Audience segmentation is all about considering a group of people who have already interacted with your business through your website or social media channels. You can segment or categorize them on the basis of the products they have purchased, the URLs they have visited on your website, and more.
This lets you create optimized bidding strategies and deliver personalized advertisements based on information such as age, gender, demographic group, devices used, interests, and more. Make sure that you have created audience list in the Google Ads platform, and use the data from your website visitors for audience segmentation.
SEO and PPC complement each other, as you get to use the PPC data gathered for improved organic ranking. Get in touch with a professional PPC agency in NYC to help your brand become more prominent on SERPs.
The author is working at a leading PPC agency in NYC for over 3 years. He has experience in running various PPC campaigns for different businesses. For more information, visit https://ask8.com
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