According to the stats, around 4.5 billion people were active Internet users as of October 2019, which is almost 58 percent of the global population. In such a scenario where more than half of the population knows how to use the Internet, there's nothing wrong in saying that it is quite hard for a business to survive without having a digital identity on the Internet. Digital identity here means a website that represents the products and services offered by a business/company.
If talking as of now, WordPress is undoubtedly an appropriate platform for your business website, but remember that you will need a skilled and responsible WordPress Development service provider for this. Before any other thing, we would like to make you know that whenever you are choosing a WordPress Development company, make sure they have qualified and experienced developers so that you don't need to face any type of inconvenience later.
In case if you don't know why WordPress is the best alternative for creating a digital identity for your business, you need to know the main features of a WordPress website, which can be beneficial for your business.
1. When it is about a business website, it needs to rank higher in search engines in order to increase the audiences visiting the website. Yes, WordPress websites are Search Engine Optimization (SEO) friendly, which means your services will reach a higher number of people and it would benefit your business. In other words, customers are crucial for any company and a high-ranked WordPress website helps you get more customers every day.
2. The number of mobile users has increased drastically in recent years, which means there are several chances that the person visiting your website is using a smartphone. Therefore, a business website should have a Responsive Design so that the site can be opened on both the desktop and the mobile without any difficulty. It is because there are many competitors in the market, and if your website doesn't look good on mobiles, then mobile users may turn to your competitors.
3. It is quite easy to customize a WordPress website, and you don't need to be an expert for this, i.e. if you don't own a large company/business, then you can yourself create and customize your website. In other words, it can also be described as a free alternative for those who can't afford digital marketing expenses.
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