Mario Sazos

Succeeding in SEO requires optimising for a combination of factors that search engines consider important and on-page SEO is one of them. In fact, on-page SEO is an integral part of SEO that help to boost ranking in a search engine’s organic results and running successful SEO campaigns. A website is a crucial element of all SEO processes. If the website is not properly optimised for users and search engines, you won’t get enough traffic to your website from search engines. What is on-page SEO? On-page is a process of optimising the webpage and content to help search engine crawlers to understand what you are providing to the users. In short, on-page optimisation help to crawlers understand the meaning and context of your web pages. Optimising webpages helps the webpages to rank higher in the search engines. Both on-page and off-page SEO goes hand in hand. In fact, your off-page SEO won’t do much if you don’t pay attention to the fundamental on-page SEO ... Continue reading →

SEO is not very technical and anyone can do it. But, are you implementing the right SEO techniques? Search engine optimisation involves many techniques that must work together to deliver the right results. In fact, SEO has now become complicated due to Google’s mechanism of ranking algorithms. We rely on some of the best practices that we have learned through trial and error over the years. While some SEO Sydney practices are more obvious than others, marketers tend to skip the basics and start to focus on ongoing strategies. Due to this, some basics which are the backbone of the SEO are often overlooked. If you want to become successful in SEO, you need to get the basics right. Here are some of the most common ignored SEO techniques:- Keyword Research You will need a good keyword strategy as it is going to dictate your campaign. Keyword research and prioritisation is crucial, but many don’t put a lot of effort in researching. Keywords can make or break your SEO ... Continue reading →

When you start shaping your digital marketing plan, you’ll be looking for various methods that are available to grow your business online. One of the most popular methods to make your business thrive is PPC Sydney advertising. PPC advertising can drive quality traffic to your website, which in turn boosts your revenue. Yes, Google adwords gives an opportunity to a business to dominate in the search engine results. As a leading Google ads agency in Sydney, we continually get asked about the advantages of using Google adwords over other options. So, we have detailed the benefits of using Google adwords and how it can help your business thrive. Works Faster Than SEO One of the significant benefits of using adwords is that it works much faster than SEO. Of course, organically ranking with SEO doesn’t cost you per click. But, Adwords gives instant result. Both SEO and adwords are great strategies. However, a well optimised adwords campaign can boost your revenue ... Continue reading →

High-quality backlinks are one of the most crucial search ranking factors. Yes, it’s the backlinks that send positive signals to search engine crawlers, indicating the linked-to website is authentic and valuable to the users. All of this helps to boost your rankings. If you want to get organic traffic, you need to work on building quality backlinks. The more backlinks your website has from trusted domains, the higher reputation you will have in search engines. You can dominate the SERPS. That being said, wrong backlinks can get your site penalised. While the right inbound links can help increase site ranking, create brand awareness, and increase revenue, link spamming can impact your site’s performance negatively. So, how will you build quality backlinks that can help boost your site ranking? Here are some of the best ways to earn quality links as shared by the SEO consultants Sydney:- Create valuable content Content is an integral part of a link building campaign. If ... Continue reading →

Unseen auctions will happen at lightning speed almost every time you search for a service or product in Google. Behind those auctions are many advertisers at war for your clicks. Why are so many advertisers fighting for you like this? That is because the tools from Google AdWords say to them that your click can lead to a sale eventually. If you are an advertiser wanting to start capitalising in the number of Google searches and quickly earn the attention of prospects, you should grow your bottom line. There is no better way to start than by signing up Google AdWords. What is Google AdWords? Google AdWords is nothing but Google's online advertising program, which allows creating online ads that can reach audiences who are interested in the services and products you offer. It runs on PPC advertising, which means you have to pay every time a visitor clicks your ad. There are so many advertising methods and mediums like PPC Sydney that can turn to be hard to determine which ... Continue reading →

If you are planning to spend an amount of money on Ads for reaching your potential customers, you should better spend it in the right place. Somewhere with over 246 million visitors, Google Ads! Just after two years of launching, Google Ads has become the most popular in the world. Google Ads, due to Google's expansive reach, chances are that you will be probably clicked on and seen by your potential customers. In this article, we shall discuss what you should know about Google Ads and how Adwords agency Sydney can help achieve better results for your Ads. What are Google Ads? Nowadays, the more focused your SEO strategies are, the more clicks you generate. This can lead to a higher probability of obtaining new customers. This is one reason why Google Ads has become increasingly popular across all businesses. Google Ads is a platform that falls under marketing channel pay per click where the advertiser will pay per click or on every Ad. For PPC Sydney, there are ... Continue reading →

As known, organic traffic is vital for generating traffic for your blogs. Search Engine Optimisation has become incredibly important for marketers. While optimising your website, including blog posts, make your website more visible to people who are searching for keywords associated with your web page on search engines like Google. Does Blogging help with SEO? Yes, blogging helps to boost SEO by positioning your webpage as a relevant answer to the questions asked by your potential customers. Blog posts with precisely many on-page tactics will allow your website to get higher in search engines and get more clients to visit your site. In this post, we will show you how to optimise your blog to get a higher rank in SEO with the help of SEO experts. Build quality contents: For Search Engine Optimising a blog, the first SEO technique is to write unique contents. Make sure the contents are distinctive, attractive, and engaging so that readers can read all your blogs. Keep important ... Continue reading →

Almost every business can benefit out of SEO, especially if you have a product or service to offer, you must remember that someone out there is actively searching for it on the web. So businesses must make sure that their customers can find them when required, and SEO makes this possible. With a tactful SEO strategy in place, you can attract your user’s queries in search engines and draw them towards your business. Though it is true that SEO can prove to be effective for almost every industry, we have identified a few industries which gains more benefit than others, they are – - SEO for Home Repairs/Renovations – People when they require any repairs or renovations to be done, search locally to find the business that is closest to them. This is why local businesses should target the local service areas with the help of local SEO. For example, if you run a bathroom renovation business in Sydney, your prospects will probably look for “bathroom renovation ... Continue reading →

Google Adwords is considered to be the most effective marketing tool to effectively place the brands and services at the edge of the buyer’s journey. Actually, businesses that used Google AdWords as their marketing strategy, witnessed an average revenue of $2 for every single dollar that was invested in the campaign. There are multiple settings in Google Adwords, and the skills required to use this tool effectively for maximising the profits might be slightly overwhelming for the beginners. Here are some basic tips to understand Google AdWords better and to enjoy a higher ROI, as narrated by an expert PPC agency in Sydney – - Focus on the Ad Copy – The content and the images that are used on the Ad Copy play a crucial role in enticing the potential buyers. So, create different layouts and follow the progress of each ad copy separately. This will help you identify the best performing Ad copy. Adopt this ad copy across the advertising campaign. ... Continue reading →

A reliable SEO company, can help your business to grow by establishing your brand on the web, and ensure that it gets the best possible digital presence. After SEO has become a necessity for most business types, there are many mushrooming companies that churn out the new clients, without delivering any results. A lot of companies have failed this way to take advantage of the internet because of the careless SEO agencies they hire. They are not to be blamed, as most business owners do not know how to choose a reliable SEO agency for their business. Here are some traits that you should look for when hiring the best SEO agency in Sydney - - Satisfied Client Base – This is one important feature that you must look for when finding SEO experts in Sydney. You must investigate more into the testimonials written by the customers yourself. Your study should also include – the techniques used by the company to promote the website, if you identify that they ... Continue reading →

SEO is dynamic, and it is vital that the marketers remain informed about the latest developments, and there are chances that some basic SEO mistakes are committed during the process of optimising. Since SEO is the most effective tool to generate the potential organic traffic to a website, the marketers must invest more time and energy to elevate the organic presence of their business. Here is a list of common SEO Sydney mistakes that must be avoided - Poor Keyword Planning – It is very important to choose the right keywords, as it has the ability to make or break your business. When it comes to optimising the keywords, marketers usually make the following mistakes – failure to analyse the competitor keywords and push the keywords into random contents lowering the content quality. The best way to optimise the keywords is to tactfully implement them into the content, without interrupting the flow and clarity of the content. - Poor Content ... Continue reading →

As a startup, you need your target consumers to find your business online. Remember one thing, unless your audience has heard of you already, they won't be searching for your brand name. To make this happen, hire a SEO company that specialises in seo for dentists, startups, or any other company. SEO will help a growing startup establish its presence and meet business goals. It not only helps startups establish a solid online presence, but the professional digital marketing efforts will help further strengthen your online presence. This is why search SEO service is essential for startups. So how can startups achieve SEO success from the start? Here's how to get started with seo for startups and what to focus on to build your online presence. 1.Focus on the right SEO opportunities Different types of startups require different attention to areas of SEO. Based on the business type you are with, you should focus on the right SEO opportunities with the help of SEO ... Continue reading →

SEO is an integral part of building a successful startup from the ground up. In fact, it is a powerful tool for any startup. But some founders neglect this high reward business strategy, because of the cost associated with it. But, after a year, that would make them feel like why they ignore the SEO plan. Here are a few reasons why SEO for restaurants, fashion, retail or for any businesses is essential in the modern age. 1.SEO Delivers Results for Startups No matter whether you are running the restaurants or retail store, building a digital presence is crucial for any startup. It is one of the best and easy ways to gain awareness, brand equity and traction for your business. In short, it builds a customer base and inspires consumer trust on you. 2.SEO Builds A Long Term Audience SEO for retail or any other business advertisements delivers results in a short periord and earns a long term audience. How is it possible? SEO helps businesses provide their visitors with the ... Continue reading →

  SEO is a rapidly-changing environment, and by 2020, a lot will change. A long term plan is a key to a solid SEO strategy, and to adapt to the upcoming SEO changes. If you are wondering what local SEO will look like in 2020 or next year, read on.  Did you know by 2020, around 50% of searches will be voice-based so there will be less typing involved? Yes, by 2020 you have been entering an age of screen-less searches with the voice-based search.  Voice-Based Search  The voice-based search comes with a lot of advantage but will make SEO a much harder task. To implement it, you have to hire the right SEO experts to proceed with these tasks accordingly.  Here are some steps to take now with the best SEO agency that helps your business compete in search in 2020.  1.Answer the Frequently asked Questions  Structure your content in a friendly, easy to read manner. Most importantly, the content should be like answering the questions. This ... Continue reading →

  The future of SEO is always on the minds of marketers. When it comes to the search engines, Google is the giant comparing to the other search engine. And this giant can change its ranking algorithm at any time; maybe it's today, tomorrow, or January 2020. No matter what, one thing you know for sure is that SEO rules change at any time, and as a business owner, you should adapt with it. Let's go into 2020 SEO  SEO Factors in 2020 And Beyond  SEO rules that will change in 2020 make a big alteration in the business world.  1.Accurate Business Listing: Accurate business listings are a must-have one. Google needs accuracy, and this comes in the form of your business name, address, videos, images and cohesion among social media platforms.  2.Entity engagement: Your brand needs to be engaged with consumers. So, engagement is always going to be important even in 2020 SEO too. This goes along with popularity, and it will be vital in online searches.  3. ... Continue reading →

  Is SEO Important for Every Business or do only a select few need it? Probably this may be your question if you are aiming to boost your business growth! No matter whether you are the dentist, staring a new business or the running the construction company, your business absolutely needs SEO in today’s digital world. Did you know an effective SEO service can make or break a business online?  Here are a few reasons why SEO is essential for every business.  Reason 1: If you’re not on the first page of Google, you’re not winning the click.  Reason 2: Effective SEO brings new opportunities to light  Reason 3: It’s quantifiable  Reason 4: It’s a long-term strategy  Reason 5: SEO is relatively cheap when comparing to its output  Reason 6: Understanding SEO helps you understand the environment of the web  Reason 7: SEO best practices are always being updated  Reason 8: SEO impacts the buying cycle  Reason 9: ... Continue reading →

  According to a recent statistics, “by 2020, 50% of all the searches are by voice queries only.”  It has proved that voice search has reached a mile stone to speak with an assistant rather than to typing and the answers for voice searches are also faster than typing.  Voice labs has been tracked that the total of 33 million voice-search devices are in circulation.  Most Popular Voice Search Tools for SEO experts in Sydney are:  - Smartphone (56%)  - Desktop/Laptop (28%)  - Tablet (26%)  - Smart Speaker (18%)  Mobile Site is a Compulsory Requirement for Searching:  Today people are using mobile devices to search anything in website and it has become a trend too. A study says that about 56% of searchers are finding information about a local business by voice search. It shows that frequent users got increased by mobile sites and if the page is not loaded quickly they may discard their searching, so your site’s ... Continue reading →

  Did you know? The Google Display Network serves 180 billion impressions each month (about 6 billion a day). Due to the advancement in digital marketing techniques and strategies, a tough competition prevails.  Most of the successful business persons choose one of the digital marketing channels for their business’s growth. Some persons may seek help from the SEO agencies that provide you with different types of SEO packages Sydney. These days the most popular term used in digital marketing is the ‘AdWords.’ These are nothing but one of the tactics to promote your business. With the help of the adwords agency Sydney, you can get the suitable AdWords that suit your business. This article gives you various tips to maximise the ROI.  Importance of AdWords in Your Business  AdWords is an advertising platform where Google makes money from the user’s clicks. It also involves bidding on specific keywords show up your ads in Google’s ... Continue reading →

  As the saying goes, ’While in Rome be a Roman,’ you have to adapt yourself to the latest technologies and strategies to succeed in digital marketing. These days we find more conversion of traditional marketing into digital marketing. Even though people use digital marketing strategies, sometimes their strategies fail, leading to a lower ranking in the Google search engine. To avoid such nightmares, you can outsource certain operations to SEO agency Sydney or SEO Company Sydney, which lends you a helping hand.  Digital Marketing Trends In 2019  To be a successful digital marketer, you have to adapt to the changes in the digital business tactics, which are revamped to make the digital marketing more effective. If you couldn’t find the best approach for your digital marketing business, then seek the help of the SEO agency Sydney. The following are the digital marketing strategies in 2019,  - Featured Snippets  Google will ... Continue reading →

  If you own a small business, you will have likely heard at least one person suggesting you learn Search Engine Optimisation and implement an online strategy for your business. This is because most people look at the internet at first to find any service or businesses. If you don't want to deal with all the SEO stuff thinking it's too difficult to hire SEO consultants to do the work for you. This is not new, a lot of small business owners feel the same way. They know the importance of SEO but still hesitate to try it.  Why SEO Sydney is nothing to panic?  There is no magic formula:  If you think SEO is the magic potion for immediate online success, you will be disappointed and frustrated. SEO is valuable for business profitability. However, it takes some time before you see a return on investment.  Every strategy a company or business try should give a measurable ROI. When the strategies are done right, the results will eventually pour in. ... Continue reading →