Harry Sazos

If you’re looking to achieve high rankings in search engines, you might be tempted to hire the first SEO Company that comes along – or you might be worried that hiring an SEO company at all will cost too much money. Don’t fall into either of these traps! Instead, consider these four key points when evaluating your options and choosing the best SEO company Sydney, Australia! A Marketing Team on Your Side The best SEO companies will have a dedicated marketing team, and it’s important to hire one that has a proven track record of success. Having a knowledgeable marketing team on your side is an excellent way to guarantee quality results. A dedicated marketing team won’t only be able to meet your expectations, but also provide you with relevant insights as time goes on. A Strategic Approach If you’re looking to stand out from your competitors, choosing an experienced SEO company can be a smart choice. Many people don’t realize that SEO ... Continue reading →

Most SEO experts agree that video marketing will be an integral part of SEO in the years to come. If you’re thinking about making your website more attractive to search engines and ranking higher in the search results, video can help you reach that goal. In this article, we’ll take a look at some of the reasons why SEO Sydney experts believe that video marketing is the future of SEO and why you should consider making videos as part of your strategy in 2022 and beyond. Videos Have Incredible Viral Potential It’s a fact: videos get more views and likes than any other form of content on social media platforms like Facebook, Instagram, Twitter and YouTube. Why? Because people are naturally drawn to them! Videos can pack a lot of information into short periods of time, making them perfect for sharing and discussing with others—something people do about 4 billion times per day on Facebook alone. Videos Have Massive Social Reach Videos have become one of, if ... Continue reading →

Your Google Ads budget is the key element in determining the success of your business’s online marketing campaign. Too small and you won’t be able to draw in enough customers; too large and you’ll spend more than you need to, leaving little room for profit margin. Calculating the perfect Google Ads budget isn’t always easy but not impossible. These tips from the experts of Google ads agency Sydney can help you to make the most of your Google ads Sydney:- Set Your Goals Setting goals is one of the best ways to lay out a concrete plan for your online marketing campaign. It helps you make sure that you’re focused on what really matters when it comes to your advertising. To get started, it’s best to set daily and monthly traffic goals; these will give you something easy to track throughout your campaign so that you can make sure you stay on track to meet all of your longer-term goals. Use Goals to Set Realistic Budget The budgeting ... Continue reading →

Video content has exploded in popularity over the past few years, and it’s easy to see why. Not only are video ads more engaging than text or image-based ads, but Google also gives preference to videos when ranking search results, meaning you can get more eyeballs on your brand with less effort from your viewers if you optimise your videos correctly. If you’re ready to get started with video marketing, start with these tips from Sydney seo agency to optimise your videos for better rankings! What Is It Important To Optimise Your Videos? Some search engines, such as Google, YouTube and Bing, recognise that videos are an entirely different form of content from traditional text-based pages and give videos special treatment in their ranking algorithms. This is why whenever you enter a query into Google or YouTube, you’ll see some videos appear alongside your traditional results. If you want to rank highly in these search engines, optimising your video content is ... Continue reading →

When you’re trying to get the word out about your business, it can be difficult to know what to do. There are tons of methods to advertise your business, and they all have different benefits and drawbacks. One of the most effective ways to market your business online is through Google Ads Sydney, which lets you reach potential customers at just the right time with just the right message — and can also help you reach new audiences in ways you never thought possible! In this guide, we’ll explore why Google Ads is the best way to promote your business — and explain exactly how it works, so you can get started today! AdWords Boost Unlike other advertising platforms that are spray and pray approaches, AdWords uses pay-per-click (PPC) methods that show ads only to consumers actively searching for your products or services. This ensures that you spend money reaching interested users, increasing conversions and lowering costs. Hiring a Google ads agency ... Continue reading →

SEO (search engine optimization) is the process of making your website more findable by search engines and improving your search engine rankings in order to generate traffic to your site or business. If you’re looking to attract new customers and make money online, then SEO Sydney can be an invaluable tool in your toolbox, as long as you know what you’re doing. This article will walk you through some of the top tips from Sydney SEO experts that will help you improve your own search engine rankings. Topic 1: Backlinks One of the most important components of Search Engine Optimization (SEO) is acquiring backlinks. Backlinks are links that point back to your website from other websites, which proves that what you have on your website is valuable enough for other people to link back to it. The more backlinks you have, and higher quality they are, then the better chance you have of ranking well on search engines. But remember: not all links are created ... Continue reading →

With the future of SEO in Sydney still up in the air, it’s safe to say that this industry has come a long way since its humble beginnings and that it has become quite challenging to keep up with all of the developments. That’s why we’ve put together this list of 4 SEO trends that you should know about as they relate to the future of SEO in 2023. So without further ado, here are 4 SEO trends you need to know about if you want your business to succeed in the next decade and beyond. Optimising For Semantic Search Unlike keyword search, which returns web pages that match search terms exactly, semantic search considers more than words. When you ask a question, such as What is a dog’s lifespan? Google will show results based on related queries—the average lifespan of a dog—and then display results for articles and websites with information about canine lifespans. Those types of searches are known as long-tail keywords and are becoming ... Continue reading →

With the future of SEO in Sydney still up in the air, it’s safe to say that this industry has come a long way since its humble beginnings and that it has become quite challenging to keep up with all of the developments. That’s why we’ve put together this list of 4 SEO trends that you should know about as they relate to the future of SEO in 2023. So without further ado, here are 4 SEO trends you need to know about if you want your business to succeed in the next decade and beyond. Optimising For Semantic Search Unlike keyword search, which returns web pages that match search terms exactly, semantic search considers more than words. When you ask a question, such as What is a dog’s lifespan? Google will show results based on related queries—the average lifespan of a dog—and then display results for articles and websites with information about canine lifespans. Those types of searches are known as long-tail keywords and are becoming ... Continue reading →

With the growth of technology, using Google to search the web has become the primary way for many people to find information about businesses, products, and services. As a result, ranking high on Google can be critical in growing your business and getting new customers, especially if you’re in an online-based industry. Fortunately, there are plenty of tactics that can help your business gain more visibility on Google in 2022 and beyond—and as one of the leading SEO Sydney companies, we want to share five of our favourites with you today. 1) Link Building Strategy There’s no magical SEO ranking boost, but there are plenty of tried-and-true techniques that you can use to boost your rankings. One of them is making use of link building strategy. Websites that appear on Google’s first page for certain keywords are said to have good SEO. In order to get good SEO, websites must have links pointing back to them from other websites that rank well themselves. ... Continue reading →

The internet is filled with Google Ads accounts of all shapes and sizes, but it’s important to remember that not all ads are created equal. What works for one business may not work for another, so it’s crucial to be open to trying new techniques if you want your Google Ads campaign to be successful. If you need help getting started, or want to polish up your existing Google Ads account, check out these tips that will make your Google Ads Sydney stand out from the crowd. 1) Define your target audience Before you start optimizing your ad, you need to know who your target audience is. Are you looking for local customers? Or are you selling a global product that can be shipped anywhere in the world? The answer will determine how and where you place your ads. Do some research and make sure that you know where your customers live, what language they speak, what websites they visit and what types of devices they use when accessing internet content. 2) Decide how much ... Continue reading →

SEO, or search engine optimization, is the practice of improving the visibility of a website in search engine results pages (SERPs). It's also an industry employing thousands of people worldwide and worth billions of dollars per year. This is why many business owners are looking to hire an SEO agency to grow their business. To find the best Sydney SEO agency to meet your needs, however, it's important to understand what they can do for you and how they can help increase your website traffic and ranking in search engines like Google and Bing. Are you looking for immediate visibility? The more traffic you receive from search engines, such as Google and Bing, to your website, means higher visibility for your business. For a growing company, these can be invaluable assets. An experienced Sydney SEO agency will assist you by increasing organic site traffic to your website through several different techniques. These methods are designed to help improve a ... Continue reading →

There are plenty of SEO agencies out there, but how do you know which one to hire? First and foremost, you want to make sure that the agency has expertise in your market or industry—not just any old SEO company will be able to help you get to the top of Google. In addition, it’s important that they’re well-known in the field and have earned respect from clients and fellow SEO professionals. Take a look at these top qualities to look for in an SEO expert Sydney as you go through your search. The Latest Techniques The SEO world is constantly changing, and you need to be sure that your agency uses up-to-date, white hat techniques. It’s true that black hat (or spammy) methods may seem like an easy fix for search engine rankings, but in today’s climate, if you get caught using them, it can cost you a lot of time and money in penalties from Google. Choose the best SEO company Sydney that make use of the latest techniques, but is not a black ... Continue reading →

SEO is an evolving thing, and it takes constant dedication to stay on top of what works today and what will work tomorrow. With that in mind, here are some of the SEO Sydney trends to keep an eye on throughout the year 2022 so you can stay one step ahead of your competition and continue to grow your business without breaking your budget or burning yourself out. Improved Page Speed Page speed is one of Google’s ranking factors, and it’s something every SEO should be focusing on in 2022. Make sure you keep an eye on your page speed as you redesign websites and add new pages to your website, because even small changes can make a big difference. Expanded User Experience As search engines continue to evolve, we’ll see an even stronger emphasis on user experience. With a greater focus on creating sites that cater to searchers, your users will be happier and more engaged with your content. To keep up with these trends, make sure you’re experimenting with ... Continue reading →

Your web page has finally reached the top of Google’s search results. Congratulations! All that hard work paid off, and you’re now making tons of sales from the organic traffic you earned. There’s only one problem: you might be tempted to stop doing search engine optimisation (SEO) altogether. Don’t do it! Here are four reasons why you shouldn’t quit doing SEO Sydney once your business achieves its initial online success. Google Updates its Algorithms Constantly: Search engines like Google constantly update their algorithms to make sure that their users are getting what they want. While you may have ranked at number one a year ago, it is entirely possible that you will never see those rankings again. Even if your site starts ranking again, there is no guarantee that it will last forever. With time, even those rankings could fade away if you stop doing SEO. You will Notice a Drop in Traffic: As stated above, if you stop doing SEO, it won’t ... Continue reading →

If you’re wondering how to market your business online, don’t overlook off page search engine optimisation (SEO). While on-page SEO focuses on the content and structure of your website, off-page SEO focuses on ways to attract traffic through other websites and platforms. But how does off-page SEO work? And what kind of benefits can it bring to your business? An SEO Sydney professional explains below. What is Off Page SEO? Off page search engine optimisation (SEO) refers to the idea of getting other sites and blogs to link back to your own, raising your page rank in the process. On-page SEO focuses on what you can do to make your site more appealing to search engines. On the other hand, off-page SEO Sydney helps you build relationships with other sites and get them to share information about you or your business with their readers. Benefits of Off Page SEO: 1. Build Your Brand’s Reputation: Reputation management is extremely important for any ... Continue reading →

Whether you’re planning to make your first ad spend or increase your advertising budget, it’s important to keep these seven mistakes in mind when choosing your Google ads Sydney spend. If you do, you’ll make the most of every dollar you spend on PPC ads, boosting your return on investment, maximising traffic to your site and generating more sales opportunities. So don’t make these common mistakes when choosing AdWords spend. Low Bids You should not make low bids on your keywords if you want quality leads. If someone is searching for a service and they see an ad, they will probably click on it if it is relevant enough. Low bids may work at first but there will come a point where people won’t click on your ads because they know that you are just trying to make money off of them. Not Planning Ahead In many cases, not planning ahead can lead to a situation where your marketing strategy is severely lacking. Take some time before starting your ... Continue reading →

Page speed is one of the most important metrics you can improve on your website, and if you’re struggling to find ways to do it, you’re not alone. Page loading speed is one of the SEO Sydney ranking factors that can’t be ignored. However, there are some simple things you can do to boost your page speed and get the best results possible. These five tips from Sydney seo experts for improving your page speed will make sure that your website will load up quickly and properly every time someone visits it. All you need to do is apply these tips to your site today! Add CDN Cloud-based content delivery networks, or CDNs, allow your server to deliver content faster by serving files from a number of different servers around the world. If you host your own website, you can use a CDN to speed up load times without having to make major changes to your site’s architecture. Use Gzip Compression All modern browsers support gzip compression. It’s a ... Continue reading →

Search engine optimisation (SEO) has become one of the most important factors in determining the success of your business. Choosing an SEO company can be hard, especially if you don’t know what to look for in one or don’t have time to research them all yourself. With so many companies claiming to be experts in search engine optimisation, it can be difficult to know who to trust with your business’s digital marketing efforts. We’ve put together these four tips to know when hiring the best SEO company Sydney that won’t let you down: Ask for References: It’s always a good idea to ask for references before hiring an SEO agency. In addition to checking their website and customer reviews online, give them a call. If the SEO company seems reluctant when you ask for references, it may be wise to look elsewhere. After all, hiring someone whose past clients are happy with their services is essential when you’re paying your hard-earned money. ... Continue reading →

Web design has traditionally involved separate templates for desktop and mobile users. However, responsive web design allows you to have one website that serves all users regardless of their device type. In case you didn’t know, responsive web design is the practice of creating a website that responds to different screen sizes and devices, rather than having separate websites tailored to specific devices. If you are wondering how it benefits your SEO Sydney, find out below: Optimized for Mobile Devices: More than half of internet traffic now comes from mobile devices, with users expecting to have seamless experiences across different devices. A responsive website is one that responds appropriately based on user device and environment. The user interface automatically resizes depending on whether a desktop or mobile device is being used. This means your website will be displayed perfectly on mobile devices, regardless of the screen size. Delightful User Experience: With ... Continue reading →

Google ads Sydney are one of the best and most popular ways to market online, but there’s no one size fits all solution when it comes to setting up your account and choosing which ads you’ll run, which keywords you’ll target, and what budget you’ll allocate to each campaign. You have to be strategic in your bidding, keyword targeting, and ad placement if you want your campaign to succeed. Here are few tips from Google ads agency in Sydney for making your Google Ads campaign successful. Set Goals When building a marketing campaign, it’s important that you set clear goals so you can measure your results effectively. Setting goals will make it easier for you to see what’s working and what isn’t, and help guide your decisions about where and how to spend money on ads. Create a landing page Before you can run a successful ad campaign, you need to let your customers know about it. This is where a landing page comes in—it’s ... Continue reading →