martech cubejohn

martech cubejohn
Member since Jan 4, 2023
ProServeIT, President, Eric Sugar - AI-Tech Interview

by martech cubejohn on Feb 28, 2024

Business

7 Views

Eric, could you please introduce yourself and elaborate on your role as president at ProserveIT? Hello, I’m Eric Sugar, President at ProServeIT, my focus is on helping clients set their strategic direction with regards to technology that enables their business.  Eric’s passion is teaching how technology can be leveraged by businesses to enable growth and added value.  As President at ProServeIT  I support our clients and team in creatively deploying and using technology. Eric holds a Bachelor of Arts (Economics and Math) from the University of Toronto. I’m an avid rower, cyclist and hockey player who can put a golf ball in the woods better than most. Could you share some best practices for organisations looking to adopt ZTA? What are the essential steps and considerations in the implementation process? As for best practices for organizations looking to adopt ZTA, some recommendations include assessing the current network architecture and identifying ... Continue reading →

Data Governance: The Chief Data Officer's Role in the Framework

by martech cubejohn on Feb 28, 2024

Business

6 Views

In a highly regulated business environment, it is a challenging task for IT organizations to manage data-related risks and compliance issues. Despite investing in the data value chain, C-suites often do not recognize the value of a robust data governance framework, eventually leading to a lack of data governance in organizations. Therefore, a well-defined data governance framework is needed to help in risk management and ensure that the organization can fulfill the demands of compliance with regulations, along with the state and legal requirements on data management. Data Integration Data integration involves combining data from different sources to provide a unified view. It ensures that the data is utilized by various departments, business units, or external stakeholders so that they can analyze the data and make accurate decisions. Further, the CDO must manage and ensure full ownership of the data until it is integrated into AI and ML software.  Data Privacy and Security In ... Continue reading →

Jeffrey Moss, CEO at Ascential Technologies - AITech Interview

by martech cubejohn on Feb 26, 2024

Business

7 Views

Recently 70-year-old Burke Porter Group rebranded as Ascential Technologies, uniting 18 brands across medical & life sciences, transportation, and specialty Industrial end markets. The company’s mission is to play an “Ascential” role for customers throughout the product life cycle, especially when quality and safety matter most. We had the opportunity to sit down with Jeffrey Moss, who assumed the role of CEO at Ascential Technologies a little over a year ago. During our conversation, we discussed the company’s strategic direction, its commitment to innovation, and the key drivers fueling its future growth. Jeff, please introduce yourself to our audience and tell us about your professional trajectory that led to your current role as CEO of Ascential Technologies. With more than 30 years in the industry, I’ve been fortunate to have worked in various strategic and leadership positions that have shaped my career. Over the years, I have helped build ... Continue reading →

Essential Role of Chief Privacy Officers in Today's Data-Driven World

by martech cubejohn on Feb 26, 2024

Business

4 Views

In the early 2000s, many companies and SMEs had one or more C-suites that were dedicated to handling the IT security and compliance framework, such as the Chief Information Security Officer (CISO), Chief Information Officer (CIO), and Chief Data Officer (CDO). These IT leaders used to team up as policymakers and further implement rules and regulations to enhance company security and fight against cyber security. But looking at the increased concerns over data privacy and the numerous techniques through which personal information is collected and used in numerous industries, the role of chief privacy officer, or CPO, has started playing a central role in the past few years as an advocate for employees and customers to ensure a company’s respect for privacy and compliance with regulations.  The CPO’s job is to oversee the security and technical gaps by improving current information privacy awareness and influencing business operations throughout the organization. As ... Continue reading →

AITech Interview with Chris Conant, Chief Executive Officer at Zennify

by martech cubejohn on Feb 22, 2024

Business

6 Views

From your experience, can you provide examples or case studies where AI has led to increased productivity or more efficient work schedules in financial organizations? At Zennify, we use our in-house LLM called Arti – our internal ChatGPT to help with content creation and internal content discovery. This has increased productivity for our marketing team when creating assets like blog posts, and we’ve optimized our onboarding process by making it easier for new team members to find information. We’re excited to bring these use cases to our customers and have done so with our AI advisory and experimentation solutions. We are seeing significant productivity gains in back-office operations, specifically for use cases that currently require repetitive labor-intensive tasks with complex compliance-driven workflows. Examples of this include business loan documentation and financial wealth advisory plans. FIs are utilizing AI and data-rich large language models to reduce the ... Continue reading →

The Algorithmic Sentinel: How AI is Reshaping the Cybersecurity Landscape

by martech cubejohn on Feb 22, 2024

Business

5 Views

The ever-evolving digital landscape presents a constant challenge in the face of cyber threats. While traditional security methods offer a foundation, their limitations often become apparent. AI & Cybersecurity emerges as a powerful new tool, promising to enhance existing defenses and even predict future attacks. However, embracing AI necessitates careful consideration of ethical implications and fostering harmonious collaboration between humans and algorithms. Only through such mindful implementation can we build a truly resilient and secure digital future. Unveiling the Hidden Intent: Behavioral Analysis and the Algorithmic Eye The human element remains a critical battleground in the cybersecurity war. By understanding and predicting user behavior, organizations can identify and neutralize maliciousness within their systems. AI-powered behavioral analysis systems scrutinize user activity, from login patterns and device usage to network traffic and resource consumption. By ... Continue reading →

The Risk of Relying on Real-Time Data and Analytics and How It Can Be Mitigated

by martech cubejohn on Feb 20, 2024

Business

13 Views

Access to real-time data and insights has become critical to decision-making processes and for delivering customised user experiences. Industry newcomers typically go to market as ‘real-time’ natives, while more established organisations are mostly at some point on the journey toward full and immediate data capability. Adding extra horsepower to this evolution is the growth of ‘mobile-first’ implementations, whose influence over consumer expectations remains formidable. Nonetheless, sole reliance on real-time data presents challenges, challenges that predominantly circle matters of interpretation and accuracy. The Tools for Optimising Real-Time Data Though few question real-time data’s ability to increase the accessibility and speed of enterprise data, many have observed that it has promoted a transference from organised data warehouses to muddled data lakes. Avoiding this transference requires a seamless combining of data sources with those applications ... Continue reading →

Connecting Dots With CIOs: Cloud Computing Chronicles

by martech cubejohn on Feb 20, 2024

Business

4 Views

In this technologically advanced world, companies adopting cloud computing quickly bring new opportunities to the market. IT professionals have the bandwidth to innovate new models and software, which eventually scale up better business efficiency and reduce the risk of technology hazards. However, it is quite unfortunate that most CIOs still implement the traditional models that may have been successful in the past. Still, in this digitalized world, it is almost impossible to work without cloud computing. Embracing cloud computing in enterprises ignites innovation, agility, and enhanced customer satisfaction. Therefore, cloud migration leads to a transformative journey by implementing business innovations such as next-generation hosting applications or data platforms to stay ahead of business competition. Ensuring Successful Cloud Migration Adopting cloud computing is essential to kickstarting your digital journey for your modern business. CIOs play a pivotal role in successfully ... Continue reading →

Top Trends in Cybersecurity, Ransomware and AI in 2024

by martech cubejohn on Feb 16, 2024

Business

14 Views

According to research from VMware Carbon Black, ransomware attacks surged by 148% during the onset of the Covid-19 pandemic, largely due to the rise in remote work. Key trends influencing the continuing upsurge in ransomware attacks include: Exploitation of IT outsourcing services: Cybercriminals are targeting managed service providers (MSPs), compromising multiple clients through a single breach. Vulnerable industries under attack: Healthcare, municipalities, and educational facilities are increasingly targeted due to pandemic-related vulnerabilities. Evolving ransomware strains and defenses: Detection methods are adapting to new ransomware behaviors, employing improved heuristics and canary files, which serve as digital alarms, deliberately placed in a system or to entice hackers or unauthorized users. Rise of ransomware-as-a-service (RaaS): This model enables widespread attacks, complicating efforts to counteract them. According to an independent survey by Sophos, average ... Continue reading →

Why Explainable AI Is Important for IT Professionals

by martech cubejohn on Feb 16, 2024

Business

13 Views

Currently, the two most dominant technologies in the world are machine learning (ML) and artificial intelligence (AI), as these aid numerous industries in resolving their business decisions. Therefore, to accelerate business-related decisions, IT professionals work on various business situations and develop data for AI and ML platforms. The ML and AI platforms pick appropriate algorithms, provide answers based on predictions, and recommend solutions for your business; however, for the longest time, stakeholders have been worried about whether to trust AI and ML-based decisions, which has been a valid concern. Therefore, ML models are universally accepted as “black boxes,” as AI professionals could not once explain what happened to the data between the input and output. However, the revolutionary concept of explainable AI (XAI) has transformed the way ML and AI engineering operate, making the process more convincing for stakeholders and AI professionals to implement these ... Continue reading →

Prateek Bhajanka, APJ Field CISO Director at SentinelOne - AITech Interview

by martech cubejohn on Feb 14, 2024

Business

13 Views

Could you please share some insights into your professional journey as APJ Field CISO Director at SentinelOne? Prateek: The role of Field CISO is very interesting as it focuses on the value proposition of the security initiatives and deployments. This role helps me in cutting the prevailing noise in the industry because of the overwhelming number of jargon, overmarketing, and overpromises of the providers. At the same time, it helps the security leaders climb the maturity curve and define the security charter. Can you provide an overview of the current cloud security landscape in the Asia Pacific Japan region and explain why it’s becoming an increasingly critical concern? Prateek: The adoption of cloud technologies and platforms is only accelerating in the APJ region alongside the threat landscape, and the risks are increasing too. With businesses moving their critical business applications, data, and operations to the cloud, they are increasingly being targeted by threat actors ... Continue reading →

AI Ethics: A Boardroom Imperative

by martech cubejohn on Feb 14, 2024

Business

10 Views

Artificial intelligence (AI) has been a game changer in the business landscape, as this technology can analyze massive amounts of data, make accurate predictions, and automate the business process. However, AI and ethics problems have been in the picture for the past few years and are gradually increasing as AI becomes more pervasive. Therefore, the need of the hour is for chief information officers (CIOs) to be more vigilant and cognizant of ethical issues and find ways to eliminate or reduce bias. Before proceeding further, let us understand the source challenge of AI. It has been witnessed that the data sets that AI algorithms consume to make informed decisions are considered to be biased around race and gender when applied to the healthcare industry, or the BFSI industry. Therefore, the CIOs and their teams need to focus on the data inputs, ensuring that the data sets are accurate, free from bias, and fair for all. Thus, to make sure that the data IT professionals use and ... Continue reading →

Fuel Your Sales Funnel: Unleash the Power of Performance Marketing

by martech cubejohn on Feb 13, 2024

Business

10 Views

In today's digital landscape, where businesses are constantly vying for attention and striving to expand their customer base, lead generation stands as a crucial component of success. Within the realm of marketing, performance marketing has emerged as a powerful tool for driving tangible results and maximizing return on investment (ROI). By leveraging data-driven strategies and targeted approaches, businesses can effectively generate leads and nurture them into loyal customers. In this article, we delve into comprehensive insights into performance marketing strategies that are proven to enhance lead generation efforts. Understanding Performance Marketing: Performance marketing is a results-oriented approach that focuses on measurable outcomes, such as clicks, conversions, or sales. Unlike traditional marketing methods where success is often gauged by brand exposure or reach, performance marketing thrives on accountability and transparency. It allows businesses to allocate ... Continue reading →

Aurelien Coq, Product Manager at Esker - AITech Interview

by martech cubejohn on Feb 12, 2024

Business

8 Views

Aurelien, could you elaborate on how your professional experiences and background have contributed to your current position as Product Manager of Esker? Prior to my current position as Product Manager of Esker’s Customer Service solution suite, I managed Esker technical support teams both in France and the US. I wanted to use the customer knowledge I gathered while helping Esker customers and bring my contribution to providing better products that fully answer customer needs. That led me to becoming a Product Owner within Esker’s R&D department, following the Agile Scrum methodology. I then became a Product Manager for a predictive lead scoring startup where I developed the necessary skills to position and market a new product, aiming at helping marketing and sales professionals develop their businesses. I then came back to Esker as a Product Manager where I can combine my technical background with my many years of business and technology experience to deliver ... Continue reading →

AI's Quantum Leap: Transforming QA Engineering for the Future

by martech cubejohn on Feb 12, 2024

Business

11 Views

We believe that the journey of developing software is as tough as quality assurance (QA) engineers want to release high-quality software products that meet customer expectations and run smoothly when implemented into their systems. Thus, in such cases, quality assurance (QA) and software testing are a must, as they play a crucial role in developing good software. Manual testing has limitations and many repetitive tasks that cannot be automated because they require human intelligence, judgment, and supervision. As a result, QA engineers have always been inclined toward using automation tools to help them with testing. These AI tools can help them understand problems such as finding bugs faster, and more consistently, improving testing quality, and saving time by automating routine tasks. This article discusses the role of AI in the future of QA engineering. It also discusses the role of AI in creating and executing test cases, why QA engineers should trust AI, and how AI can be used as ... Continue reading →

Founder and CEO at ForwardLane, Nathan Stevenson - AITech Interview

by martech cubejohn on Feb 8, 2024

Business

10 Views

Can you tell us about your journey and what motivated you to co-found ForwardLane, particularly focusing on AI’s role in financial services? My journey into fintech came to me when I worked at the multi-asset alternative asset manager, CQS. There, we could find insights and act on them far ahead of financial institutions. When I saw how difficult it was for advisors to get to insights, I came up with the vision of an AI co-pilot for every financial advisor. With EMERGE, that vision is now a reality. EMERGE analyzes all your data to uncover opportunities and deliver insights tailored to each user and client. ForwardLane is known for its proactive and personalized advisory platform. How does AI play a pivotal role in achieving this level of personalization and what sets it apart from traditional approaches? EMERGE combines AI, data aggregation of portfolio, market data, marketing, behavioral, demographic and psychographic and natural language generation to provide ... Continue reading →

The Imperative Role of SBOMs and VEX in Embedded Devices

by martech cubejohn on Feb 8, 2024

Business

9 Views

The Internet of Things (IoT) represents one of the most significant technological evolutions of our time. With the proliferation of connected devices, from home appliances to complex industrial machinery, IoT has seamlessly integrated into the fabric of our daily lives. This integration has not come without its challenges, particularly in terms of security. As IoT devices become more ubiquitous, they also grow in complexity. The sensors, connected medical devices, and critical infrastructure systems we rely upon every day are now composed of countless components sourced from an increasing number of providers. This complexity is not just a matter of physical parts but extends deeply into the software that powers these devices. Amidst this complexity lies a significant concern: data security. Many IoT devices manage data within corporate control environments, but this data is often sensitive and proprietary. The marketplace, unfortunately, is rife with misinformation and ... Continue reading →

How Intent Data Fuels Winning Marketing Strategies

by martech cubejohn on Feb 7, 2024

Business

11 Views

In today's digitally-driven landscape, Data-driven Precision Marketing reigns supreme. Marketers, armed with a plethora of tools and technologies, continuously seek to understand consumer behavior and preferences to tailor their strategies effectively. One powerful tool that has emerged in recent years is intent-based data. By leveraging insights into consumers' intent, marketers can significantly enhance the relevance and effectiveness of their campaigns. In this article, we delve into real-world use cases for intent-based data in marketing and explore how businesses are harnessing this technology to drive results. Personalized Content Recommendations One of the most impactful ways to use intent-based data in marketing is by delivering personalized content recommendations. By analyzing user behavior, such as search queries, browsing history, and interactions with previous content, marketers can infer the user's intent and serve them with highly relevant content ... Continue reading →

Demand Generation vs. Lead Generation: Understanding the Difference

by martech cubejohn on Feb 6, 2024

Business

14 Views

Demand generation is an integrated plan based on generating a saturation of awareness and interest among diverse sections of the target audience. An important element of demand generation is the content marketing strategy that one must employ. This includes writing catchy and enlightening articles that not only attract attention but also reflect the needs and interests of the target audience. In addition, demand generation spans social media dynamics stages. These are interactive platforms where brands have the opportunity to engage in meaningful conversations with their audience. The aim is not only to generate mere awareness but also curiosity that drives the audience into the brand story. This trip is not a one-off activity but an ongoing process that builds a long relationship between the brand and its audience. Personalization as a Driving Force in Lead Generation Personalization is the magic ingredient that turns lead generation from an exchange to one about creating meaningful ... Continue reading →

Transforming Business Intelligence Through Artificial Intelligence

by martech cubejohn on Feb 6, 2024

Business

12 Views

We are living in an era of change, where industries are changing their traditional way of managing and streamlining organizational goals. SMEs and SMBs are gradually gaining market share and developing well-known brands, eliminating the term monopoly, as any business with an appropriate data strategy can create its own space in this competitive landscape. To stay competitive, businesses are attracted to two potential technologies: artificial intelligence (AI) and business intelligence (BI). Combined, they offer a powerful tool that transforms raw data into implementable insight by making data accessible to BI managers. This collaboration between AI and BI enables companies to steer large-scale data efficiently and make quick business decisions. This article provides an overview of the current landscape of AI and BI, highlighting the evolution of BI systems after integrating artificial intelligence. Evolution of Business Intelligence Tools and Techniques The advancement of business ... Continue reading →

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