martech cubejohn

Hello Dor, we’re delighted to have you for this interview! Could you kindly provide an overview of your professional journey leading up to your current role as Chief Technology Officer at Connatix? Hello, thank you for having me! My journey in the tech world began at Microsoft as a software engineer, where I gained a solid foundation in software development. Driven by an interest in the possibilities of AI, I later founded a startup focused on developing technology to analyze text and generate interactive, visual experiences. This was eventually acquired by Connatix, a video technology company for publishers and advertisers. I joined Connatix as VP of AI and Content Automation, and through a series of progressive leadership roles, I recently became the CTO here. As the new CTO at Connatix, could you elaborate on the primary areas you’re prioritizing to drive technological innovation and growth within the organization? In my role, the focus is on three key areas: refining ... Continue reading →

In this fast-paced digital world, organizations are relying on event-driven architecture (EDA) that facilitates real-time responses, flexibility, and scalability in their business systems. To understand EDA is a software design practice that structures a system’s segments to respond to, produce, and process events. For instance, any event creates a significant change in state within a system that is further triggered by external characteristics, such as user activities, sensor inputs, and other systems. The rise of microservices is one cause for the prompt adoption of event-driven API (EDAs) management. These EDAs are centralized to this architecture, allowing data exchange through different events that aid in optimizing performance, ensuring scalability, and maintaining seamless integration between various services and applications. In this article, we will explore the top five EDAs that enable developers and businesses to stay ahead of the evolving landscape of real-time ... Continue reading →

The recent ransomware attack on Change Healthcare, a subsidiary of UnitedHealth Group, has highlighted critical vulnerabilities within the healthcare sector. This incident disrupted the processing of insurance claims, causing significant distress for patients and providers alike. Pharmacies struggled to process prescriptions, and patients were forced to pay out-of-pocket for essential medications, underscoring the urgent need for robust cybersecurity measures in healthcare. The urgency of strengthening cybersecurity is not limited to the United States. In India, the scale of cyber threats faced by healthcare institutions is even more pronounced. In 2023 alone, India witnessed an average of 2,138 cyber attacks per week on each organization, a 15% increase from the previous year, positioning it as the second most targeted nation in the Asia Pacific region. A notable incident that year involved a massive data breach at the Indian Council of Medical Research (ICMR), which exposed ... Continue reading →

In an era where data is heralded as the new oil, there’s an inconvenient truth that many organizations are just beginning to confront: it is therefore important to realize that not all data is equal. With the increasing digitalization of the economy and an imperative to increasingly rely on data in products and services, the focus has been traditionally on the sheer amount of data that can be gathered to feed analytics, provide clients with personalized experiences, and inform strategic actions. However, without this policy to embrace data quality and data lineage, even the strenuous data collection would result in disastrous results. Let us take an example of a general merchandising retailer chain that, to sustain and overcome its competitors, started a large-scale acquisition-based customer loyalty campaign with help of their gigantic data warehouse. High expectations of the initiative and great investment to make it work reached a deadlock when the issue was revealed: the ... Continue reading →

AI-powered e-commerce platforms scale SMB operations by providing sophisticated pricing analysis and inventory management. Encryption and blockchain applications significantly mitigate concerns about data security and privacy by enhancing data protection and ensuring the integrity and confidentiality of information. A 2024 survey of 530 small and medium-sized businesses (SMBs) reveals that AI adoption remains modest, with only 39% leveraging this technology. Content creation seems to be the main use case, with 58% of these businesses leveraging AI to support content marketing and 49% to write social media prompts. Despite reported satisfaction with AI’s time and cost-saving benefits, the predominant use of ChatGPT or Google Gemini mentioned in the survey suggests that these SMBs have been barely scratching the surface of AI’s full potential. Indeed, AI offers far more advanced capabilities, namely pricing analysis and inventory management. Businesses willing to embrace ... Continue reading →

Large Language Models (LLMs) are considered to be an AI revolution, altering how users interact with technology and the world around us. Especially with deep learning algorithms in the picture data, professionals can now train huge datasets that will be able to recognize, summarize, translate, predict, and generate text and other types of content. As LLMs become an increasingly important part of our digital lives, advancements in natural language processing (NLP) applications such as translation, chatbots, and AI assistants are revolutionizing the healthcare, software development, and financial industries. However, despite LLMs’ impressive capabilities, the technology has a few limitations that often lead to generating misinformation and ethical concerns. Therefore, to get a closer view of the challenges, we will discuss the four limitations of LLMs devise a decision to eliminate those limitations, and focus on the benefits of LLMs. Limitations of LLMs in the Digital World We ... Continue reading →

Greetings Robert, Could you please share with us your professional journey and how you came to your current role as Chief Innovator of Monjur? Thank you for having me. My professional journey has been a combination of law and technology. I started my career as an intellectual property attorney, primarily dealing with software licensing and IT transactions and disputes.  During this time, I noticed inefficiencies in the way we managed legal processes, particularly in customer contracting solutions. This sparked my interest in legal tech. I pursued further studies in AI and machine learning, and eventually transitioned into roles that allowed me to blend my legal expertise with technological innovation. We founded Monjur to redefine legal services.  I am responsible for overseeing our innovation strategy, and today, as Chief Innovator, I work on developing and implementing cutting-edge AI solutions that enhance our legal services. How has Monjur adopted AI for streamlined case ... Continue reading →

The growing importance of agility and operational efficiency has helped introduce serverless solutions as a revolutionary concept in today’s data processing field. This is not just a revolution, but an evolution that is changing the whole face of infrastructure development and its scale and cost factors on an organizational level. Overall, For companies that are trying to deal with the issues of big data, the serverless model represents an enhanced approach in terms of the modern requirements to the speed, flexibility, and leveraging of the latest trends. Understanding Serverless Architecture Working with serverless architecture, we can state that servers are not completely excluded in this case; instead, they are managed outside the developers’ and users’ scope. This architecture enables developers to be detached from the infrastructure requirements in order to write code. Cloud suppliers such as AWS, Azure, and Google Cloud perform the server allocation, sizing, ... Continue reading →

How do biased AI models perpetuate diversity disparities in hiring processes, and what role do diverse perspectives play in mitigating these biases in AI development? Companies that already lack representation risk training their AI models on the skewed data of their current workforce. For example, among several outlets, Harvard Business Review has reported that women might only apply to a job if they have 100% of the required skills compared to men who apply when they meet just 60% of the skills. Suppose a company’s model was built on the skills and qualifications of their existing employees, some of which might not even be relevant to the role. In that case, it might discourage or screen out qualified candidates who don’t possess the same skillset. Organizations should absolutely use data from current top performers but should be careful not to include irrelevant data. For example, how employees answer specific interview questions and perform actual work-related tasks is ... Continue reading →

Piers, congratulations on your appointment as the new CEO of The ai Corporation. Can you share your vision for leading the organization into the fuel and mobility payments sector? Our vision at The ai Corporation (ai) is to revolutionise the retail fuel and mobility sector with secure, efficient, and seamless payment solutions while leading the charge against transaction fraud. ai delivers unparalleled payment convenience and security to fuel retailers and mobility service providers, enhancing the customer journey and safeguarding financial transactions. In an era where mobility is a fundamental aspect of life, we strive to safeguard each transaction against fraud, giving our customers the freedom to move forward confidently. We achieve that by blending innovative technology and strategic partnerships and relentlessly focusing on customer experience: Seamless Integration: We’ve developed an advanced payment system tailored for the fuel and mobility sector. By embracing ... Continue reading →

Data lineage tools are sophisticated software designed for complete data management within the organizational context. These tools’ primary role is to systematically record and illustrate the course of data elements from their source through various stages of processing and modification, ultimately reaching the pinnacle in their consumption or storage. They can help your organization to understand and manage data. However, currently, you will find a lot of data lineage tool alternatives out there, but no worries, as AITech Park has narrowed down the best option for your company that will help you this year. Collibra Collibra is a complete data governance platform that incorporates data lineage tracking, data cataloging, and other features to assist organizations in managing and using their data assets more effectively. The platform features a user-friendly interface that can be easily integrated into other data tools, aiding data professionals to describe the structure of data ... Continue reading →

In a shocking revelation, a massive data leak has exposed sensitive personal information of over 1.6 million individuals, including Indian military personnel, police officers, teachers, and railway workers. This breach, discovered by cybersecurity researcher Jeremiah Fowler, included biometric data, birth certificates, and employment records and was linked to the Hyderabad-based companies ThoughtGreen Technologies and Timing Technologies. While this occurrence is painful, it is far from shocking. The database, containing 496.4 GB of unprotected data, was reportedly found to be available on a dark web-related Telegram group. The exposed information included facial scans, fingerprints, identifying marks such as tattoos or scars, and personal identification documents, underscoring a growing concern about the security protocols of private contractors who manage sensitive government data. Leveraging AI for Cybersecurity Cybercrime is on the rise globally, with threat actors becoming more ... Continue reading →

As organizations continue doubling their reliance on data, the question of having credible data becomes more and more important. However, with the increase in volume and variety of the data, high quality and keeping track of where the data is coming from and how it is being transformed become essential for building credibility with the data. This blog is about data quality and data lineage and how both concepts contribute to the creation of a rock-solid foundation of trust and reliability in any organization. The Role of Data Lineage in Trust and Reliability Although data quality is a significant aspect, data provenance, data lineage, and data destination are equally significant factors. This is where data lineage comes into play. Data lineage, therefore, ensures that one knows the lineage of the data, the point of origination, how it evolved, and the pathways it has been through. Data lineage gives a distinct chain of how a piece of data comes through an organization right through to ... Continue reading →

The rapid advancement of AI has revolutionized industries worldwide, transforming the way businesses operate. While some organizations are still catching up, AI is undeniably a game-changer, reshaping industries and redefining enterprise operations. Estimates from Goldman Sachs suggest that AI has the potential to increase global GDP by approximately 7% (almost $7 trillion) over the next decade by enhancing labor productivity. Even with conservative predictions, AI is poised to drive significant progress in the global economy. The Importance of Training and Development Training and development also play a critical role in this AI-driven evolution. Recent data showed that 66% of American IT professionals agreed it’s harder for them to take days off than their colleagues who are not in the IT department, which has serious implications for burnout, employee retention, and overall satisfaction. This makes AI integration more important than ever before. But first, proper training is ... Continue reading →

In the digital world, the serverless framework is one of the most innovative technologies that allows software developers (SDEs) to build and deploy applications without the requirement to address the underlying server infrastructure. Numerous organizations are gradually switching to serverless computing frameworks as they help them achieve faster, simpler software development and eliminate traditional monolithic software models. However, implementing serverless computing SDEs requires frameworks that will help them to focus solely on writing code to implement their application’s logic. In this article, we’ll explore the top five serverless frameworks that SDEs can use to deploy code faster and scale seamlessly. Ruby on Jets Software developers who have expertise in the Ruby language and wish to develop applications in this language can opt for Ruby on Jets. Jets further have unique functionalities that can be used to assemble diverse AWS resources. This tool aids in the ... Continue reading →

With all that’s being said about the growth in demand for AI, it’s no surprise that the topics of powering all that AI infrastructure and eking out every ounce of efficiency from these multi-million-dollar deployments are hot on the minds of those running the systems.  Each data center, be it a complete facility or a floor or room in a multi-use facility, has a power budget.  The question is how to get the most out of that power budget? Balancing AI Innovation with Sustainability Optimizing Data Management: Rapidly growing datasets that are surpassing the Petabyte scale equal rapidly growing opportunities to find efficiencies in handling the data.  Tried and true data reduction techniques such as deduplication and compression can significantly decrease computational load, storage footprint and energy usage – if they are performed efficiently. Technologies like SSDs with computational storage capabilities enhance data compression and accelerate ... Continue reading →

It must be noted that the existence of lakehouse architectures has brought some substantial changes in the data architecture landscape. In this evolution process, organizations are still struggling on how to handle complex and diverse data management, to which the answer is the lakehouse model. Lakehouses can be viewed as a better integration of data lakes and data warehouses to provide improved data management systems. This blog post delves into the further evolution of lakehouse architecture and explains its main concepts, recent developments, and transformation of today’s data management. Key Advancements in Lakehouse Architecture Transactional Capabilities and ACID Compliance: One of the more substantial changes included in the contemporary architecture of the lakehouse is transactionality and ACID compliance. It guarantees the durability and reliability of the data operations, which solves one of the major weaknesses of the data lakes. At the same time, the application of ... Continue reading →

Burnout is at an all-time high as employees face ever-increasing productivity expectations while being forced to do more with less. Approximately 82% of employees are at risk of burnout this year, and 95% say their emotional state plays a big part in their productivity. The research underscores the importance of happy, healthy employees–and while it might seem like simple altruism at the corporate level, there are real financial consequences of letting well-being fall by the wayside. Most notably, burnout costs employers as much as $300B annually. Today, while most research centers on the burnout of knowledge workers at large, one subset group is faring worse than others: software developers. These teams are the foundation of nearly every modern company, and research shows they’ve been stretched thin to the point of crisis. Solving developer burnout must become a top priority for organizations, or they risk losing the very engine that powers their progress. Burnout: By The ... Continue reading →

Serverless architecture, or FaaS (Function as a Service), is one of the most groundbreaking technologies in software development as it promises to reshape how applications are built, deployed, and scaled. This shift from traditional server-based models towards a more streamlined strategy where developers can focus exclusively on writing code without getting overwhelmed by managing infrastructure. However, to further understand the heart of the matter, let’s dive into the world of serverless computing and examine the significant impact, real-world examples, and future it has on software architecture. Impact of FaaS in Software Development Practices The adoption of serverless architecture is more than just a technological shift but also has the potential to change the organizational culture within the software developer (SDE) team. The new-age serverless architecture encourages a microservices approach where applications are broken down into smaller segments that can further ... Continue reading →

Today, social media feeds are full of ads, sponsored posts, and videos from influencers promoting the latest finds. The amount of content in feeds is increasing, to more than what customers can consume, leaving organic posts to become invisible and inundated by sponsored content. The more content is published, the more organic reach falls naturally. Because of this, social platforms are becoming a less viable channel for driving traffic. Social media is a vital marketing tool for every company, but some brands have already cut back on their social engagement, emphasizing their outlook for building meaningful connections with their customers. With 90% of the U.S. population on social media, brands can’t “just leave.” Although social media presence is important, it is also equally important to be engaged with a targeted audience, which is where social media falls short. Social media is great for touchpoints and one-way interactions, but to really connect with customers ... Continue reading →