Tony White

Are you wondering why you should start focusing on responsive web design in 2023? With more and more people accessing the internet via mobile devices, it's becoming increasingly important to create user-friendly websites that look great no matter the device. A renowned marketing agency in Yakima explains these four reasons why you should focus on responsive web design in 2023. It is UX Friendly: In today's digital landscape, user experience (UX) has become a major focus for website owners. Responsive web design offers a number of benefits that help create an optimal UX for all users, regardless of their device. Responsive web design is all about creating an optimal user experience for visitors no matter what device they're using. It does this by automatically adjusting the layout of your website so that it fits the screen size of the device being used. This means that instead of having to scroll left and right to find content, users can easily navigate your ... Continue reading →

Google My Business, formerly Google Places, has been around since 2011 and still remains one of the biggest names in the game when it comes to digital marketing, especially when it comes to local businesses. With so many business listing websites out there, Google My Business seems like just another one, but it's much more than that. Google My Business offers serious benefits in SEO Spokane for businesses large and small, and they are as follows: Better Visibility: When you set up a GMB listing, you're essentially creating a mini website for your business that appears in search results. This can give you a significant leg up on the competition, especially if they don't have a GMB listing. With your GMB profile, people will be able to see what hours your store is open and any promotions going on. They'll also be able to click through to read reviews and see photos of what's happening at your location, which could be really helpful for when they're shopping! ... Continue reading →

The image of your business or product will make or break it when you're just starting out. People won't be willing to buy from you if they aren't even sure what you are, let alone if they can trust your brand and the quality of your products or services. Your logo will be the first impression that people have of your company, so it has to make an impact, but it doesn't necessarily have to cost you a lot of money. An expert in SEO Yakima WA explains why you should hire a pro logo designer. They Have Experience and Know What Works: A professional logo designer will have the experience and know-how to create a logo that not only looks good, but also effectively represents your brand. They understand the importance of color, typography, and other design elements, and how they all work together to create a cohesive brand identity. If you're looking for a true piece of art for your company, you need to hire a pro. They Can Help You Avoid Clichés: A professional in logo ... Continue reading →

If you’re new to the world of search engine optimization, figuring out the best strategy can seem like an overwhelming task, especially since there are dozens of different opinions on how to get good search engine rankings. To help you out, we’ve put together a list of the top four elements of a good Kennewick SEO strategy that you can use as your starting point. High Quality Content: In order to earn authority in search engines, you need to create content that’s authoritative and unique. There are many factors that contribute to content quality: originality, comprehensiveness, readability, keyword relevance and presentation. To achieve all these qualities requires skill; ask yourself whether you have a team of skilled writers who can write high-quality pieces on your behalf. If not, consider outsourcing or hiring an expert copywriter. Strong Social Media Marketing: Although SEO was once thought to be the best way to promote your website and increase ... Continue reading →

A good digital marketing agency will be able to help you reach your goals, whether it’s increasing brand awareness or driving more revenue from your website. Finding the right one can seem like a daunting task, though, especially since there are so many agencies out there and they all have different approaches to marketing. Here are four qualities you should look for in a good digital marketing Yakima WA agency, so you know what to expect when you begin working with them. Good Industrial Experience: When you’re shopping around for digital marketing agencies, don’t forget to ask them how long they’ve been operating. If they can’t tell you or their history doesn’t seem consistent with what you need, look elsewhere. While there are always exceptions, newer agencies may not have experience with more complicated website projects like e-commerce sites. Ask the SEO expert in Yakima WA about their past experience and determine if it ... Continue reading →

Your packaging design could determine whether your product sells or gets tossed in the trash. If you’re developing a new product or updating an existing one, there are certain elements of packaging design that you should keep in mind to ensure that your product stands out in the crowd. A marketing agency in Yakima WA shares some tips to help you create an attractive packaging design that captures consumer attention and increase your sales. Analyze Your Product First: The first step in creating a successful packaging design is being familiar with your product. Consider who will be using it, why they’ll be using it, and what benefits it might offer them. It’s important to know everything about your product, from its size and shape to its unique features. The clearer you are on these aspects of your business idea, the better you can create an attractive package that will reflect its value. For example, if you’re selling eco-friendly dish soap, consider ... Continue reading →

Social media marketing can be one of the most important aspects of growing your business and your brand, but it’s also one of the easiest things to get wrong. The growth and popularity of social media has revolutionized the way companies connect with their customers. An expert of Kennewick SEO lists the common social media marketing mistakes one must avoid while creating content to gain new customers. Mistake 1: Thinking Everyone’s is Your Target Audience The number of social media users is growing, but they are not all a part of your audience. Just because Facebook has millions of users doesn’t mean that you should use it as your primary marketing channel. It is possible to create an effective campaign on Twitter even if only 10% of its entire userbase are relevant. Don’t waste time and money on social channels that don’t work for you. Look at each platform individually before deciding where to invest your resources. Mistake 2: Not Having Real ... Continue reading →

More than any other business technology, retargeting has the potential to turn your website visitors into paying customers. With retargeting, you can show ads to people who have visited your site, but left without buying anything or signing up for your email list. By targeting those people at the right time and place, you have an opportunity to change their minds and make them more likely to buy from you. One of the leading SEO services in Yakima WA explains the four benefits of retargeting that will convince you to start immediately! Improves Brand Recognition: Even if you can’t get customers to convert on your first site visit, retargeting will keep brand awareness high. Customers see your logo and know who you are. This gives them a greater understanding of what you offer, thus making it easier for them to convert on future visits. In fact, studies reveal that increased exposure led to higher conversion rates. As long as you aren’t overdoing it—you ... Continue reading →

If you’re planning on starting your own business, and you live in an area with lots of competition, it’s smart to get started on local SEO as soon as possible. Not only will local SEO help your customers find you, but it can also get your business ranked higher in Google searches. This way, digital marketing in Yakima WA helps attract new customers to your website or brick-and-mortar location. Here are four reasons why local SEO might be right for your business, no matter what type of company you run. Helps You Stay Ahead in the Competition: Take a look at your local competition. Chances are, there’s more than one business in your niche vying for first place. And when it comes to local SEO, every ranking factor is weighted equally. That means that even if you have a slight edge over another business, you can quickly overtake them with just a few tweaks to your website. If you want to stay ahead of your competitors, consider starting an SEO campaign with the ... Continue reading →

Search engine optimization (SEO) isn’t one of those things that’s simple to master, but there’s no denying that it has helped thousands of businesses over the years. SEO strategies can be crucial to the success of an ecommerce site, and there are different options available depending on your business goals and resources. Here are five of the most effective techniques suggested by an SEO expert in Yakima WA to help you reach the top of search engine results and improve sales. Choose the Right Keywords: Keywords play a big role in how your website appears in search results. Make sure you’re using them properly. When choosing keywords, try and make them broad enough that they won’t become irrelevant over time. Plus, these days search engines are starting to prioritize long-tail keywords, so make use of them to increase traffic and conversions. An SEO expert in Yakima WA uses keyword research tools to help businesses rank higher. Eliminate ... Continue reading →

The idea of social media marketing has taken the world by storm in recent years, but this doesn’t mean that everyone knows exactly what it entails or how to do it right. In fact, many misconceptions about social media marketing have been circulating for years, making people miss out on potential opportunities. Here are four misconceptions of social media marketing in Yakima you should know, so that you will have better chances of success with your campaigns. Myth 1: Social Media Marketing is Only to Gain New Customers You may think that social media is a great way to gain new customers and promote your business, but there’s much more you can do. With social media marketing, you can establish your brand as an authority in your industry. By using social networking sites, you can build relationships with your current customers and make them feel more connected to your company as a whole. It’s important not only to have connections with potential customers, but ... Continue reading →

Retargeting is the most powerful digital marketing tactic in existence, and it should be part of every digital marketer’s arsenal. Even though retargeting has gained so much popularity recently, many people are confused about its actual benefits, especially in the realm of digital marketing. So, to help clear up any confusion, here are four incredible benefits of retargeting explained by one of the best local SEO services in Yakima WA. Remind People About Your Business: It’s not enough to get someone to your site once. You want them to remember who you are and come back for more. When a potential customer clicks on one of your ads or banners, but doesn’t immediately purchase a product or service, retargeting allows you to remind them about your company by showing relevant ads on other sites. According to local SEO services in Yakima WA, retargeting is less invasive than sending spam emails, which makes it far more likely that people will respond. Target ... Continue reading →

Search engine optimization (SEO) has changed significantly over the years. This digital marketing technique, however, can’t be mastered overnight. A lot of newer businesses think that they can simply throw up some search engine optimized content, add in some backlinks, and they’ll start ranking high in search results. However, that’s not always the case and can cause more harm than good when you don’t know what you’re doing. Here are five common mistakes in digital marketing Yakima WA that you should avoid to optimize your site’s search engine performance. Creating Duplicate Content: Duplicate content refers to instances when multiple pages of your website contain similar (or identical) information. If you have an e-commerce site, and two of your product descriptions are nearly identical, Google will see that as duplicate content and penalize you for it. There are specific tools that let you identify duplicated content, so be sure to use ... Continue reading →

Search engine optimization, or SEO, refers to the process of improving the visibility of a website in search engine results. It’s actually pretty straightforward: Google and other major search engines want websites that are useful and relevant to their users. So, if you can show Google how useful and relevant your site is, you’ll increase your ranking in its search results and attract more visitors. If you need help with your SEO rankings, local SEO services in Yakima WA can help with the following four techniques: Post Relevant Content: Posting original, engaging content to your website that is relevant to your target audience will help improve your search engine rankings. Relevant, unique content is more likely to get shared on social media and can help attract more visitors from search engines. While it may take some time for Google’s algorithms to notice positive changes in your website’s online presence, creating useful content regularly will ... Continue reading →

Search engine optimization, or SEO, refers to the process of improving the visibility of a website in search engine results. It’s actually pretty straightforward: Google and other major search engines want websites that are useful and relevant to their users. So, if you can show Google how useful and relevant your site is, you’ll increase your ranking in its search results and attract more visitors. If you need help with your SEO rankings, local SEO services in Yakima WA can help with the following four techniques: Post Relevant Content: Posting original, engaging content to your website that is relevant to your target audience will help improve your search engine rankings. Relevant, unique content is more likely to get shared on social media and can help attract more visitors from search engines. While it may take some time for Google’s algorithms to notice positive changes in your website’s online presence, creating useful content regularly will ... Continue reading →

The internet’s reach continues to grow, and more and more people are finding their way online every day. In fact, more than half of the world’s population now uses the internet. That means that your potential audience isn’t just limited to your local area. It’s possible for you to reach people across the globe if you know how to harness this incredible resource. Rather than marketing your brand yourself, hiring a digital marketing agency in Yakima WA is ideal. Here’s why: Expertise: A freelance digital marketing agency will be able to help you on a wider variety of projects than you can with in-house staff. For example, if you have an e-commerce store and want to experiment with social media advertising, but don’t know how, then hiring an agency specializing in SEO in Yakima WA would be your best bet. If an in-house employee were doing it instead, they’d likely take up valuable time that could be used for another project ... Continue reading →

Basic web page optimization practices will help your website to rank well on local search results in Google, but Google has announced an update to its local search ranking algorithm that you ought to know about if you want your business to maintain its top rankings in the Yakima area. The update affects the signals that are used by Google to determine where businesses should rank in the local search results and how those results are presented to searchers, so businesses that were previously ranked high can find themselves dropping down or disappearing from the local search rankings altogether if they don’t stay up-to-date with the most recent changes from Google. Talk to your expert of local SEO services in Yakima, WA, to learn more. Google slowly rolled out an algorithm update in November 2021, which is proving to be the most significant update to local search in recent years. The search giant describes the update as ‘a rebalancing of different local search factors. ... Continue reading →

If you’re looking to improve your sales numbers but don’t know where to start, consider retargeting! Social media makes it easier than ever to focus your advertising on people who’ve already expressed interest in your products or services. These techniques can help you boost your sales without spending any more money on advertising than you normally would—which means more money in your pocket! Here are five techniques listed by the leading Yakima SEO professional that can help you increase profits using social media retargeting. Target Specific Audiences Retargeting is a marketing technique that allows you to market your products and services to those who have already visited your website. Using retargeting marketing in Yakima, WA, you can show ads and offers to people who have seen your site but did not purchase anything. If a prospect comes across your online store or website but leaves without purchasing an item, consider using retargeting ... Continue reading →

In the world of digital marketing, success depends upon several factors, including the relevancy of your content and links to your website, as well as how often your site appears on search engine results pages (SERPs). When you’re looking at keywords and terms that are specific to your industry or local area, it can be challenging to be one of the top results when users are looking for a specific service or product. Here are six SEO tips that will help you succeed in 2022 and beyond! Internal Linking Internal linking is one of those SEO best practices that rarely gets discussed but will absolutely improve your website. You see, by using internal links throughout your content, you’re telling search engines that not only does each page have value on its own (why else would you link to it?), but that all of your content connects and relates to one another. Engage with Influencers Today, it’s no longer about how many website links you have but rather how well you can ... Continue reading →

Members of the SEO industry have been using topic clusters in their digital marketing and search engine optimization strategies for years, but businesses don’t always think about how it could benefit them. If you want to boost your website’s ranking and get your business up on the first page of search engines, then you should consider adding topic clusters to your digital marketing plan. In this article, we’ll give you an overview of what topic clusters are and how they can help you get better results from your website’s search engine rankings. Why Is Topic Clustering Important? Search engines have changed their way of ranking content over the past years. Yes, choosing a random keyword to create your next blog isn’t going to work anymore. Today, businesses are realizing the value of topics and search intent and shifting their view from traditional keywords to topic cluster models. This helps them to increase the search rankings of their websites. ... Continue reading →