Shea Ellison

Customers across the world use search engine to find information on the internet. Generally, keywords are used to initiate a search and get relevant results on the search engine result page. The experts from the leading digital marketing agency in Atlanta leverage the power of keywords to help businesses rank high in search results. Local keywords are limited by your geographical location. For instance, if you are searching for plumbers in your area, typing ‘plumbers in Atlanta’ will give you the most relevant results than simply typing plumbers. However, Google is getting smarter these days, and it serves you with the relevant results even if you do not add a location to the keyword. This is because Google can read your location and then provides you with the desired results. But does this mean local keywords have no importance? No, we still need local keywords to rank well in local searches. Steps to Perform a Local Keyword Research According to professionals ... Continue reading →

Are you using Instagram for your business? Wondering how you can enable better relationships and build a stronger brand on Instagram? You are not alone! Instagram isn’t just a platform to share your product pictures. It’s much more than that. It’s a powerful tool to build your brand and create a strong audience base. Moreover, it’s a platform for greater ROI, as it has more than one billion active monthly users. But does it work only if you have an audience? No! What else do you need? Engagement! Yes, engagement coming from real people who care has a genuine value. Here we’ve compiled a few simple ways to increase your Instagram engagement rate and improve your social media marketing in Atlanta. Know Your Audience You cannot make great content if you aren’t aware of who you are making it for. Figuring out who your target audience is and creating the type of content that provides unique solutions to them is crucial to improve the engagement rate. ... Continue reading →

According to the leading Atlanta SEO company, mobile has a more significant role in generating leads and market sales. Mobile usage has sky-rocketed in the past few years, and more than 75% of customers shop on mobile devices. It’s evident that Google is the most popular in the search engine market, and it accounts for more than 95% of the mobile search market. With Google’s great dominance in searches and its shift on mobile searches, optimizing your website for mobile-first indexing is crucial. From product discovery to sales and payment, being mobile-first helps you win today’s market while getting you better rankings in Google’s search results. Reasons to Optimize Your Website for Mobile Searches Mobile SEO is valuable to your business, and the experts from a leading Atlanta SEO company list the reasons to optimize your website for mobile searches. - Web users spend more than 75% of their internet time on mobile devices. So, it’s ... Continue reading →