Brendan Lee

The current generation is the most influential generation since the Baby Boomers. As Millennials of today make up to 60% of the entire restaurant customer base, an active restaurateur should market and adapt their business to Millennials to their foodservice operation. But, it is tough to impress them, especially, when it comes to restaurant marketing. What do they want? How to attract these minds and titillate their senses? Not to mention some of the disturbing thoughts that has engulfed many marketers’ minds today. However, marketing is an art, and if it is done correctly you are sure to attract the attention of Generation Y and turn them into your loyal customers. So, now the question is how to market to Generation Y? Here are a few tips for result oriented restaurant marketing to Millennial. Concentrate More on Food Presentation When it comes to what we eat, where we buy, and how we want it packaged, Millennials foodies are the tastemakers. Today’s generation prefer ... Continue reading →

  Quality cookware is the lifeblood for any food service establishment. Without a variety of pans, cooking pots, and specialty items, you cannot create exquisitely delicious, signatures dishes for your hungry guests. In fact, the right commercial cookware plays a crucial role in the day-to-day operations of your restaurant.  However, with myriad options out there, finding the best pans and pots for your restaurant kitchen is no easy feat. Pots and pans are not made equal and the options range from starter kits to incredibly high-end heirloom pieces. But, you must pick the right utensils that are built to last throughout generations, heavy, stable, and even heat conductors.  Ready to give your pots and pans an upgrade? Well, go with branded non-stick cookware like Valira as it takes the hassle out of making delicious food. The non-stick pans and pots make it simple to cook with minimal oil, creating low fat, mouth-watering recipes, from quiches to roasts and ... Continue reading →

  Crockery plays a unique role in a restaurant table! It is an essential component of the overall look of your restaurant and sets a tone which can be pleasing or putting-off. In fact, serving your signatures dishes in an interesting shape and lustrous finishes will help enhance the tasting experience of your guests. Besides, being functional, the plates and bowls you choose should also be stylish. It can be simple, classic, or trendy; the crockery should make a silent first impression on your diners.  Keep up with the trend  A few years ago, choosing a restaurant or hotel was simple. A friend would recommend, or you would read about a hotel in the paper. But, now the internet is bombarded every day with Instagram posts praising the latest hot restaurant. The most crucial thing with any dish is how it tastes. But, one aspect of building a great dish is, undeniably, how it looks. And if you serve in stylish plate or bowl, it seems not only attractive but also photogenic ... Continue reading →

  Be it wine or water, the glass’s form makes all the difference! Glasses are the first thing that is noticed in a restaurant, and they stay on the table for the duration of the meal. Yes, a glass becomes not only a part of service but also a part of the table’s dress.  Serving alcoholic and non-alcoholic beverages in the glasses is not a challenging task. But, the piece you choose to serve the beverage plays a crucial role in emphasising the service standards of your establishment. Presenting drink in suitable glassware attracts the curiosity of a customer to order a specific drink and enhance a product experience. That is why it is crucial to select the right glassware for your restaurant.  Consider the concept of your restaurant  Glassware is the crucial element in making your restaurant concept work, and it gives diners a clue about what to expect from the meal and overall experience. So, choose glasses that complement your restaurant flatware, ... Continue reading →