India's personal care appliances market is estimated to grow at a CAGR of 5.9% during the forecast period (2024-2031). The market growth is driven by the rising consumer spending on personal care appliances, especially in metro cities along with the towns and small cities in the country. Additionally, the presence of a large base of the potential customer population is contributing to market growth. Furthermore, the presence of major players, providing a wide range of product portfolios presents significant growth opportunities to the market. According to Invest India, the personal care and hygiene industry was valued at $15.1 billion in FY2022 and is anticipated to reach $17.3 billion in FY2026.   

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India's personal care appliances market is segmented by gender (men, women, and unisex), appliance type (shaving & grooming appliances (trimmers, shavers, epilator, and clippers), hair styling appliances (hair straightening machine & brush, hair dryers, hair curlers, and others (hair crimpers)), oral care appliances (electric toothbrush and teeth whiteners), massager (foot massager, body massager, and face massager), and others (steamers & vaporizers, heating pads)), and by distribution channels (online channel and offline channel (supermarkets & hypermarkets, departmental stores, and specialty stores).

The major players in the India personal care appliances market include Johnson & Johnson Services Inc., Koninklijke Philips NV, Panasonic Corp., Procter & Gamble Co., Unilever PLC, Colgate-Palmolive Co., and Lion Corp. among others. The market players are contributing significantly to the market growth, by the adoption of various business strategies, such as collaborations, mergers and acquisitions, product portfolio diversification, and more.

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Recent Developments

• In July 2024, The Estée Lauder Companies announced the third edition of BEAUTY&YOU India. The edition is created by ELC’s New Incubation Ventures and launched in partnership with NYKAA, BEAUTY&YOU India. The program will support India-focused companies, entrepreneurs, innovators, and creators.
• In January 2024, Philips India, launched a hair straightener designed to style with no heat damage, the Philips Hair Straightener with NourishCare Technology. The straightener features serum strips infused with hair-nourishing ingredients, Vitamin E, and Moroccan Argan oil along with Kerashine care that styles and nourishes hair and protects it from heat damage.
• In January 2024, Panasonic launched its new Palm Shaver and attachments for its popular MULTISHAPE, at the Consumer Electronics Show (CES) 2024, in Las Vegas. The product is ideal for use at home or on the go. It features a compact, five-bladed shaver designed to fit in the palm. A linear motor, the ES-PV6A-W., powers it It comes with advanced sensing technology from Panasonic. It uses NAGORI^®, a sustainable material created from sea minerals, and reduces plastic usage by 40%. It is pocket-sized, supports USB-C charging, and is retailed with a carrying case.

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