The Health Benefits of Green Tea is Driving the Market Growth

The UK green tea market is estimated to grow at a CAGR of around 6% during the forecast period (2024-2031). The market growth is driven by the various health benefits of green tea. These include improved brain function, fat loss, a lower risk of cancer, and many others. Additionally, growing awareness regarding tea benefits for patients suffering from cardiovascular diseases, and high blood pressure are some of the major factors increasing the demand for tea in the region. Furthermore, the high level of caffeine in coffee makes tea a more preferable option. However, the market growth is restrained by the high cost of green tea. 

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UK green tea market is segmented by format (ready-to-drink, loose tea powder, and tea bags), and by nature (organic and conventional). Tea bags hold the largest market share, attributed to their wide availability, easy storage, and portability. The new flavors of tea bags are anticipated to contribute to market growth during the forecast period.

The major players in the global digital signage market include PG Tips and Tetley (Tata Global Beverages Group, Ltd.), Premier Foods (Apeejay Surrendra Group), Associated British Food, and Bettys & Taylors. Tetley (Tata Global Beverages Group, Ltd.) is considered as the leading player in the green tea market in the UK, along with India and Canada. The market players are contributing significantly to the market growth, by the adoption of various business strategies, such as collaborations, mergers and acquisitions, product portfolio diversification, and more.

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Recent Development

• In March 2024, Nio Teas, the online tea retailer presented its aim to bring green tea to Europe. The company sees the largest opportunities for expansion in France, followed by Germany, and Italy.

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