Mobile Sensing Fitness Market Trends, Business Overview, Industry Growth and Forecast to 2031

The global mobile sensing fitness market is anticipated to grow at a considerable CAGR during the forecast period (2024-2031). The various launches by key players with more features and unique designs is expected to drive the growth of the market over the forecast. For instance, in August 2021, Fitbit has expanded its product portfolio in India. The company has launched Fitbit Luxe and Fitbit Luxe special edition smart tracker with jewelry like design and advanced technology. The smart tracker can monitor breathing rate, heart rate variability (HRV), resting heart rate (RHR), and skin temperature variation. Fitbit says that the SpO2 tracking feature will also be introduced to the device soon. The tracker comes with a battery life of up to 5 days and offers additional features like alarms, stopwatch, and customizable call, text, and smartphone notifications. 

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Increasing health awareness among consumers is a key factor driving the growth of the mobile sensing fitness market. Through a smartwatch, the user can take the necessary precautions in advance according to their health. The increasing health awareness along with growing spending capacity among individuals is another factor propelling the growth of the mobile sensing fitness market. For instance, according to the Organization for Economic Co-operation and Development (OECD) stated that preliminary health spending estimates for a group of 16 countries suggest that per capita health increased by around 4.9% on average in 2020. In addition, time-consuming and high cost of routine health checkup, and hectic lifestyle has given rise to need for mobile or portable fitness gadgets for continuous monitoring health fitness. 

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Market Coverage

• Segment Covered- 

o             By Product Type

o             By Mobile Connectivity

• Regions Covered-

o             North America

o             Europe

o             Asia-Pacific

o             Rest of the World

• Competitive Landscape- including Apple, Inc., Adidas AG., Fitbit, Garmin Ltd., Google LLC, LG Corp., Microsoft Corp., Motorola Mobility LLC., Nike Inc., Polar Electro Oy, Samsung Electronics Co. Ltd., and others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How COVID-19 impacted the market?

o             Deviation from the pre-COVID-19 forecast

o             Most affected region and segment

• Who is the leader in the market?
• How are players addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Mobile Sensing Fitness Market Report Segment

By Product Type

• Activity Tracker
• Smart Watches
• Heartrate Monitoring
• Speed
• Cadence
• Other Performance Monitoring

By Mobile Connectivity

• Ultra Low Power Component
• Bluetooth (Classic & Smart)
• ANT Sensor Alliance
• Near Field Communication
• BodyLAN
• Wi-Fi

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