The increasing adoption of Herbal Products is Driving India's Herbal Beauty Products Market

India herbal beauty products market is anticipated to grow at a CAGR of 6.3% during the forecast period (2024-2031). The market growth is driven by the growing population, increasing disposable income, and increasing adoption of herbal products. The India herbal beauty products market is segmented by product (skincare, hair care, fragrance, makeup & color cosmetics), by end-user (men, women) by distribution channel (hypermarket, specialty store, online store, others).

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The major companies serving the India herbal beauty products market include Himalaya Drug Company, Aura Herbals, Bio Veda Action Research Pvt. Ltd., Debon Herbals Pvt. Ltd., Forest Essentials, VLCC Healthcare, Ltd., Just Herbs, Khadi Natural, Shahnaz Ayurveda Pvt. Ltd., Lotus Herbals, Patanjali Ayurved Ltd., and others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions contributing significantly to market growth.

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Recent Developments

• In July 2024, Herbalife India launched the Vritilife Outer Nutrition Range, entering the Indian luxury skincare market. The newly launched skincare range includes a facial cleanser, facial serum, facial toner, and moisturizer. 
• In June 2023, Anherb Natural launched its new product line in the cosmetic industry.  
• In January 2023, the Directorate of Indian Medicine and Homeopathy announced the launch of herbal-based cosmetic products at prices lower than the rates of products available in the market. The products will include anti-dandruff shampoos, face creams, and face packs. The product will be manufactured and retailed by the Tamil Nadu Medicinal Plants Farms and Herbal Medicine Corp. Ltd. (Tampcol).

The products will be launched in three categories- Venmai, Pasumai, and Menmai. Venmai to improve skin tone, Pasumai to enhance skin tone, and Menmai to address skin diseases such as psoriasis. 

The company will launch two hair care products, one to prevent hair fall, and another for dandruff, and itching. Additionally, the pack will clear dark circles, the face cream gives protection from the sun, and the hair oil has anti-dandruff qualities. Soaps will be priced somewhere around Rs 45 to Rs 50. 

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