Automotive Head-Up Display Market Size to Expand Significantly by the End of 2028

The new report published by Stratview Research, titled Automotive Head-Up Display Market, is Segmented by Vehicle Type (Luxury Cars, Sports Cars, Mid-Segment Cars, and Basic Segment Cars), by Product Type (Windshield and Combiner), by Component Type (Display Combiner, Display Panel, Projector, Video Generator, Software, and Others), by End-User Type (OEM and Aftermarket), and by Region (North America, Europe, Asia-Pacific, and Rest of the World).

Market Insights:

The automotive head-up display market was estimated at USD 1.05 billion in 2022 and is likely to grow at a CAGR of 30.42% during 2023-2028 to reach USD 5.17 billion in 2028.

Rising demand for high-end luxury and mid-size cars with advanced safety features including head-up displays, increasing use of smartphones and navigation systems, introduction of more stringent government regulations regarding safety, continuous reduction in the price of head-up displays, advancement in the technology, and organic growth in the automobile production are major growth drivers of the head-up display market in the automotive industry.

What is an automotive head-up display?

An automotive head-up display is a transparent display that is installed in such a way in the vehicle that the driver does not have to get diverted from their viewpoint while driving. It is mainly installed on the dashboard and the results are shown on the projector.

Automotive head-up display is a new concept that is used now in higher-end vehicles as of now. Noticing the security benefits, there are chances that it can be used in other vehicles too in the coming future.

Segment Analysis

The automotive head-up display market is segmented based on vehicle type: luxury cars, sports cars, mid-segment cars, and basic-segment cars. Luxury car is projected to remain the largest segment in the market during the forecast period. All major luxury car manufacturers, such as BMW, Mercedes-Benz, and Audi are incorporating the head-up display into some of their models. These luxury car manufacturers are also working with the head-up display manufacturers to introduce these systems into their mid-segment cars. This will drive the demand for head-up displays in mid-segment cars in the coming five years. 

The market is further segmented based on product type such as windshield and combiner. Windshield projector is expected to remain the largest product type in the market during the forecast period, driven by higher use in luxury vehicles. Both projector types (windshield and combiner) are likely to witness double-digit growth rates over the next five years, however, combiner projector-based head-up display is expected to grow at a much higher rate in the same period, propelled by its low cost and smaller in size.

OEM is expected to remain the largest end-user type in the global automotive head-up display market over the next five years, driven by increasing adoption from luxury to mid-segment carmakers. There is also good growth expected in the aftermarket in the same period. 

North America is expected to remain the most dominant market in the automotive head-up display during the forecast period, driven by the increasing adoption of HUDs in the new models. There are more than 40 vehicle models available in the United States with standard or optional head-up displays, up from 10 models seven years ago.

Asia–Pacific is projected to register the highest growth in the market in the same period. China, Japan, South Korea, and India are the largest producers of automobiles in this region. These countries are expected to drive the demand for head-up displays in the region over the next five years.

Research Methodology

This report offers actionable insights and is the outcome of an extensive study comprising of secondary research, primary interviews with industry stakeholders, validation and triangulation with Stratview Research’s internal database. Experts at Stratview Research have conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.

The report also covers market structure, market environment analysis, market segment trends and forecasts, competitive landscape and dynamics, attractive market segments and associated growth opportunities, emerging trends, strategic growth opportunities for the existing and new players, and key success factors.   

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About Us

Stratview Research is a global market research firm, offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with insightful market data to aid strategic decision-making. These exclusive reports are the result of extensive research and are available for key industries such as chemicals, composites, advanced materials, technology, renewable energy, and more.

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