WHY SMART UX/UI DESIGN IS IMPORTANT FOR BUSINESS

by Floria lena on Nov 28, 2018 Software 482 Views

 

The online world is changing. Web design is becoming imperative. Even more important than the actual content. Good UI/UX designer can influence the quality of a product. Visiting a website for the first time, a potential customer pays a lot of attention to the user interface. If it is user-friendly and appealing, your chances to build cooperation with this Internet user rise. Otherwise, a person just leaves without even noticing your offers and products.

You might have heard people put their heads together about the UI/UX of the mobile app or a website. Most of the time these words are used interchangeably, but from the designer’s perspective it is a fatal mistake to consider UI and UX as same. What actually is the difference between UI and UX?

UX is User Experience which is simply the feeling grabbed by a user. This term encompasses the end-user’s interaction with the services and products of a company. On the other hand UI stands for User Interface refers to the combination of the elements and approaches used for the creation of the desired UX.

The success of a website or an app depends on how the design, functionalities and entities are portrayed to the end user. A design needs to have the right combination of excellent user experience with eye catching elements

Our company, Emarkhor Serve Web Design services in Oman and Ecommerce solutions, an attractive interface and a good design give a beautiful finish to your website.

DIFFERENCE BETWEEN UI/UX

UX Design refers to the term User Experience Design, while UI Design stands for User Interface Design. Both elements are crucial to a product and work closely together. But despite their professional relationship, the roles themselves are quite different, referring to very different parts of the process and the design discipline. Where UX Design is a more analytical and technical field, UI Design is closer to what we refer to as graphic design, though the responsibilities are somewhat more complex.

Consider a simple example of a park. The benches, bridges, playground, merry-go-round etc form the UI-contributing to the experience whereas relaxation, happiness is the feeling that makes up the user experience.

In simple words UI refers to the means the user use to communicate while UX is just the feel the user got.

IS UI/UX IMPORTANT?

Researches   shown that rejection or selection of a website is 94% design related. This points that UI / UX is the crucial factor determining the success or failure of a website. As online business transactions are gaining popularity now-a-days it seems to be critical to offer a good UI/UX for the website. Since different options are available for the users, they would look for those sites having good appearance and are easy to use.

In recent years UI/UX plays a major role in user acquisition and retention. If you build something that is easy to use and handle, more people will use it. Today a product whether digital or analogy   gains popularity not only by the way it works but also through the look and feels. Whether that experience is good or bad one, it is going to have a direct impact on the sales. Here comes the importance of UI/UX.

HOW UI/UX IMPACTS BUSINESS?

In the present era, there is a tremendous growth in the social networking an e-commerce with billions of dollars’ worth sales taking place every year. Internet has emerged as a one-stop source of entertainment, information, social interaction, and commerce.

For success in any online business, a user friendly website is a must as it will provide enhanced user experience to the online visitors. Any site that is too complex and difficult will definitely push away online traffic. Providing best user experience means you are delivering best services that help to boost your sales. Satisfactory use experience is the most important aspects that impact on the future of your business.

Through good UI/UX you can win the confidence of your customers. The more they will be happy, the more they come towards you.

Your website or app represents your brand. It will help to establish your brand name in the market. Innovative features and attractive designs in your product help you to move forward in the fast paced digital world.

The aim of UI/UX is to present an optimised design and experience to the users for their satisfaction.

Your business can get a boost for future growth if you get your UI & UX aspects right through your existing budget.

UX is not an end, but a means to an end. It deals with customer acquisition, satisfaction, retention. You’re dealing with people having different thoughts. This enhances the need to embed UI/UX into your long-term business strategy.

CONCLUSION

User Interface (UI) and User Experience (UX) play a very crucial role in engaging visitors. Good UX design makes the site navigation seamless and optimizes the interaction between your business and potential customers. The UI/UX design attract the consumers and make them frequent visitors and users of your website or application which is a good measure to be considered for the growth of your company.

The above-mentioned features are designed by professional like, Emarkhor Serve Web Design services in Oman.​

 

Article source: https://article-realm.com/article/Computers-and-Technology/Software/682-WHY-SMART-UX-UI-DESIGN-IS-IMPORTANT-FOR-BUSINESS.html

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