Advanced Customization in Umbraco: Extending Functionality for SEO Success

URL Redirection Management
One of the most useful customizations in Umbraco for SEO success is URL redirect management. By default, a page's URL is the page name, and the path is based on where it is in the content tree. Depending on those changes, the URL will automatically change. Let us say you change the location of your content; in that case, Umbraco will automatically add a 301 redirect from the previous URL to the current one. So, you are not required to worry about broken links while moving or updating your content.

But have you ever wondered about your content's internal links?

To eliminate redirects on internal links, use the in-built URL content tree picker to add internal links in your content as shown in the picture:

If you use this feature, Umbraco allows you to add an internal link to your website pages and ensure that it always redirects to that page, even if the URL is altered. However, this is the best way to avoid redirecting the user when they access content on your site that has been moved.

404 Page Customization
The 404 errors are managed effectively in Umbraco for SEO success. A standard 404 error is displayed when a requested page of your website is not found. As a default option, if the page is unavailable, the website will display a 404 status code on the screen, and users will know that the page content they are looking for is not available. So, to improve the user experience, instead of continuing to serve the 404 status code, it displays a more useful and customized landing page for the user to help them stay on the brand with the right design.

Canonical Tag Implementation
With the Noindex and Nofollow settings, we recommend using canonical tags to avoid redundant content issues because duplicate content decreases your website's ability to rank high on search result pages. Identify your master copy of the webpage to reduce the impact of duplicate content. Even if you create unique website content, it is important to implement canonical tags because site code allows multiple paths to the same content and raises a duplicate content flag.

Schema Markup
To improve reader engagement, try adding schema tags to the code, as it allows you to use rich snippets below the title tag in your search results. You can edit and update the source code for your website and even add extra information such as your business information, star rating, total number of reviews, contact details, publication date, address, etc.

WebSite, FAQPage, BreadcrumbList, Organization, Article, blog posting, and WebPage are a few schema types implemented on Umbraco.com.

Multilingual Sites
Managing a multilingual Umbraco website and multiple versions of the same page for various locales? For this, we suggest you add hreflang tags as it helps Google to identify which one should be served based on the user. You can add hreflang tags and other custom codes and insert them on the pages with multiple language variants.

In the <head> section of your webpage, add the code given below (replacing the values to match your website page):

In addition to this, we also recommend checking out our guide to multilingual Umbraco SEO Friendly Websites.

<link rel="alternate" hreflang="en" href="https://umbraco.com/en/english-version/" /> 

<link rel="alternate" hreflang="da" href="https://umbraco.com/da/danish-version/" /> 

<link rel="alternate" hreflang="es" href="https://umbraco.com/es/spanish-version/" /> 

<link rel="alternate" hreflang="x-default" href="https://umbraco.com/en/english-version/" /> 

Conclusion
So, that is it for the post!

Umbraco customization can be challenging sometimes, but here we have discussed the top 7 tips you must know to make your Umbraco website SEO-friendly. We also suggest using the Umbraco SEO toolkit to extend your functionality and gain valuable insights about your competitors. In the end, if your developers are aware of the best SEO practices and tips we discovered here, they will surely give you an excellent platform for SEO success.

If you have made it till now, we assume you are planning to make your Umbraco website more SEO-friendly, so hire a freelance Umbraco developer from a top-notch Umbraco development company, see your website gaining SEO success, and satisfy your digital needs.