Marketing Automation Software Market Size to Reach US$ 15.7 billion by 2030

The Market Statsville Group (MSG) publishes the new report on the "Marketing Automation Software Market by Deployment Mode (Cloud-based and On-premise), by Organization Size (Large-scale and SME-based), by End-Users (Entertainment and Media, Financial Services, Government, Healthcare, Manufacturing, Retail, and Other End-user Verticals), by Application (Campaign Management, Lead Management, Sales enablement programs, Analytics & Reporting solutions, and Other Applications), by Region – Global Share and Forecast to 2030".

The global marketing automation software market size is expected to grow from USD 4.3 billion in 2021 to USD 15.7 billion by 2030, at a CAGR of 17.6% during the forecast period. Marketing automation has been regarded as “very important” to the overall performance of marketing, as per the 94% of the marketers surveyed in an Ascend2 survey. With a total of 250 respondents, a survey was conducted in 2018, in which mapping the customer experience and utilizing personalized/dynamic content were considered effective tactics for optimizing marketing automation, by 53% and 51%, respectively, of marketing influencers. Data-driven marketing solutions refer to the methodology of extracting actionable insights concerning typical consumer behavior from large data sets to predict probable consumer behavior of new products, marketing positioning, and users’ likelihood of interacting with a brand.

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Global Marketing Automation Software Market Segmentation

The overall marketing automation software market has been segmented into the deployment mode, organization size, end-users, application, and region.

• By Deployment Mode (Cloud-based and On-premise)
• By Organization Size (Large-scale and SME-based)
• By End-Users (Entertainment and Media, Financial Services, Government, Healthcare, Manufacturing, Retail, and Other End-user Verticals)
• By Application (Campaign Management, Lead Management, Sales enablement programs, Analytics & Reporting solutions, and Other Applications)
• By Region (US, Canada, Mexico, UK, Germany, France, Italy, Spain, China, Japan, India, South Korea, Southeast Asia, Australia, Saudi Arabia, UAE, South Africa, Qatar, Nigeria, Israel, Brazil, Argentina, Peru)

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SME-based, by organization size, is estimated to hold the largest market share during the forecast period

Based on organization size, the global marketing automation software market is segregated into Large-scale and SME-based. The SME-based segment generated the highest revenue of 59.4% of the global marketing automation software market in 2021, and it is expected to register a significant CAGR from 2022 to 2030. In the current market scenario, an increasing number of vendors have been offering marketing automation solutions that cater specifically to SMEs and their marketing teams. For instance, HubSpot positioned itself as the only marketing technology solution that allows different mid-market companies to transform major elements of their inbound marketing efforts. Their target is mainly small and medium-sized businesses, even with large enterprises, such as Randstad or Shopify.

An increasing number of SMEs in countries like the United States have demonstrated higher adoption rates for marketing automation platforms. For instance, according to a survey by ActiveCampaign, 30% of SMEs used some form of marketing automation in the United States. The remaining companies planned to start using marketing automation within one to five years.

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North America accounts for the largest market share in the marketing automation software market in 2021

Based on the regions, the global marketing automation software market has been segmented across North America, Asia-Pacific, Europe, South America, and the Middle East & Africa. In 2021, North America accounted for the highest market share of 49.5% in the global marketing automation software market and was anticipated to maintain its dominance throughout the forecast period. An increasing number of SMEs in countries like the United States have demonstrated higher adoption rates for marketing automation platforms. For instance, according to a survey by ActiveCampaign, 30% of SMEs used some form of marketing automation in the United States. The remaining companies planned to start using marketing automation within one to five years.

The growth in the customer acquisition costs in the region also pushes the need for marketing automation software. According to HubSpot, North American Survey (January - February 2020), over 60% of the marketers surveyed suggested their customer acquisition costs have increased over the past three years. About 53.85% of the marketers surveyed in the region said that they measure customer acquisition costs.

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This research report includes a study on the development and marketing strategies, along with a study on the product portfolios and winning strategies of the leading companies operating in the marketing automation software market. It also consists of leading companies such as Eloqua, Acoustic LP, Marketo Inc., Microsoft Corporation, Hubspot Inc., Adobe Systems Incorporated, Oracle Corporation, Salesfusion Inc., SAS SharpSpring Inc., Salesforce (Pardot), and Sap SE. These market players have focused on acquisitions and expansion to gain a larger market share in the marketing automation software market.

About Market Statsville Group

Market Statsville Group (MSG) is a business research and consulting platform of Statsville Consulting Private Limited, based in Oklahoma, USA. MSG is the leading market research and strategy builder with the depth and breadth of solutions that perfectly suit your every need. MSG provides solutions in a wide range of industry verticals in market sizing, analysis, and intelligent business insights. MSG has experienced research analysts who are proficient at digging deep and providing various customizable data that help you make decisions with clarity, confidence, and impact. Furthermore, Market Statsville Group already benefited more than 1,000 companies each year for their revenue planning. It helped them take their disruptions/innovations early to the market by providing them research ahead of the curve.

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