Grow on Instagram: 10 tips to get more followers

Growing on Instagram requires a lot of effort, patience, and dedication. Brands know this and fight to compete in this channel to optimize their sales.

Simply setting up a business account is not enough. Nor with publishing irregularly and without any planning. You need a solid strategy to create content and grow your profile with an engaged community.

In this post we tell you how to achieve it:

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Index of contents

Post original and creative content

Post regularly

Use the correct hashtags

Have the community generate content

Organize contests

Collaborate with influencers

Advertise on Instagram

Geolocate your posts

Promotes interaction

Study the competition

Post original and creative content

On Instagram, authorship and originality rule. If the content is of a personal nature, it will receive more interaction from members of the community, as well as from audiences that reach through hashtags, stories, or specific locations. To achieve this, it is vitally important to define a good look and feel, which provides personality and projects homogeneity in terms of image. Taking care of the colors, the composition, and establishing a correct editorial calendar are the three pillars that every strategy must take care of in detail.

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Do not forget that it is not enough to publish photos of products or promotions, it is also necessary to provide strong storytelling, which tells the day-to-day of the company and transmits transparency to the target audience. Arousing curiosity is an asset that generates real growth on Instagram.

Post regularly

Accounts that post daily and regularly manage to double their engagement rate. In addition, this has an impact on the positive growth of the community. Therefore, it is recommended that you post between 1 and 2 photos daily, in the hours with the most interaction. It is also positive that you expand with the stories, launching 2 to 3 per day. If you maintain this dynamic and be patient, you will progressively increase your visibility.

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Use the correct hashtags

Do not forget that hashtags are tags that index a specific topic, so you have to choose the right ones for your target audience. If you select those that are too generic or whose competition is excessive, the photo will be lost in the feed and you will see your relevancy weighed down. You have to use the tags to reach audiences that do not follow you and that you want to join your community.

In the first instance, you have to locate the hashtags, and analyze the interaction they obtain and the total number of publications linked to them. After investigation, they are selected and classified by lists, in order to make regular rotations and performance checks. Instagram allows up to 30 hashtags in the same post, but this choice is only recommended for accounts that are just starting out and need to grow exponentially in followers. Once a populated community is obtained, it is enough to choose between 2 or 3 that is sufficiently descriptive and include allusions to the brand.

Have the community generate content

You have to propose to the community that they talk about the brand or product, always demanding a mention in the description of the publication. You can encourage your followers to create themed videos or photos, thereby increasing visibility. Thus, the community of each follower will be impacted by this type of content, and will probably end up visiting the company profile. As we said in the first point, curiosity is a factor that increases the volume of followers, and this technique spurs curiosity.

Organize contests

Growing on Instagram goes through organizing contests and raising promotions. The power word “free” is infallible when it comes to achieving a higher level of involvement from the audience. The idea is to be persuasive by offering a motivation that leads to interaction and, ultimately, account follow-up. In connection with the previous point, you can request that images of the product or service be published in exchange for participating in these events.

Collaborate with influencers

Locating the best influencers in each niche is a fundamental step. Although in this case, we should reformulate the term towards " micro-influencers ", who have small communities but are much more relevant. These collaborative actions usually lead to growth in engagement and potential followers. Do not forget to carry out an exhaustive study, in order to locate possible fraud in the selection of candidates.

Advertise on Instagram

Ads on this platform are structurally identical to any of the organic posts, so users won't feel bombarded if they decide to use advertising. In addition, Facebook has been reducing its natural reach, so investment in Social Ads becomes a mandatory pillar if you want to grow on Instagram. You have image, video, carousel, etc. ads. A huge variety of formats will make your creativity take off, guaranteeing you a truly effective reach.

Geolocate your posts

Geotagging makes it easy to pinpoint stories or photos to specific locations. If your business operates in a physical environment, you can use the location tag to increase the visibility of the location. It is also good to encourage customers to take photos from the store or office, generating buzz about a product launch or the opening of new branches.

Promotes interaction

It's not just about liking and commenting on valuable posts, you have to produce content that encourages participation. In the description of the publication, we have a space that makes it possible to tell stories and promote products. Using the appropriate terms, reinforced by emojis and attractive proposals, we will see our interaction increase. This will lead to the Instagram algorithm displaying the image to a broader spectrum of audiences, boosting reach and followers.

Open questions work quite well, as they encourage the sharing of opinions, reflections, and advice. When you encourage your followers to exchange experiences with you, you make them feel valued.

Study the competition

You don't have to copy what the competition does, but understand what formats and styles work best with your target audience. From here you can define the editorial line that best suits you, offering content niches that your direct rivals do not publish.

By following these tips you will get professional treatment of your account, which will be well-positioned and aligned with your business objectives. Do not forget that everything requires proper prior planning, and you will not grow if you execute the wrong actions. You just have to get to work!

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