This 49-year-old CEO used lessons from Amazon and Google to build a $1.5 billion start-up

Faisal Masud knows what it takes to make a multibillion-dollar company thrive.

The 49-year-old spent more than two decades working his way up the executive ranks at Amazon, Google, eBay and Staples. Now, he’s trying to implement lessons from those successful firms as the CEO of Fabric, a Seattle-based e-commerce start-up that launched in 2016 and is valued at $1.5 billion. (The company stylizes its name as “fabric,” to avoid confusion with online insurance company Fabric Technologies.)

Masud was recruited as CEO in 2020 by co-founder Ryan Bartley, with whom he’d worked closely at Staples. Upon stepping into the role, Masud says, he worked to take what he’d learned from his previous employers to create a culture at Fabric that champions empathy, efficiency and — most of all — success. 

“Culturally, we’ve built a company that’s sort of a hybrid of all the companies I’ve worked at,” Masud tells CNBC Make It. “We’re able to take the best pieces out of the places I’ve had experiences and apply those.”

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