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In today’s competitive world, one must be knowledgeable about the latest online bus...
Oct 12, 2018
Finding keywords that actually bring about good traffic is not as hard as it seems. All you have to do is to shred the mindset that any random keyword combinations will do. A deliberate keyword research strategy that focuses on customer mindset is guaranteed to get you more traffic.
Fit Your Campaign Around The Keywords, Not The Other Way Around
There is a backward mentality that has pervaded the keyword research sphere for years now and it has been the doom of far too many businesses. The process for novice website builders usually goes something like this:
-Pick a broad niche (e.g. "fitness")
-Plug in the niche keyword
-Grab the keyword results that are most similar
-Craft bland, basic content around these keywords
-Fail and repeat, or fail and give up
The problem here is that too many marketers only look for keywords that seem to fit their idea of the niche, instead of what the target audience is actually searching for. Keywords that seem unrelated to you are crucial to the topic for many of your readers. No keyword idea should ever be thrown out unless it is completely unrelated to the niche.
If you want to make money, then you need to be in the business of serving the customer's needs. Let the keywords that they search for be the guide to your campaign building, don't try to fit the customer into your box.
Think Outside The Box
In fact, you should throw away the box that you may be trying to cram your customers into. Boxes are bad in the world of SEO. If you are relying solely on keyword tools like the Google Keyword Planner to come up with keyword ideas, then you could hamper your business to the point where it very well could fail.
To find the best, most relevant words for your market you need to make a point of thinking like your customers think. This means crafting a character, which will be the basic version of the person that you are trying to sell to. Think of the products and services that you are selling and work backward to figure out how the customer would arrive at your solution.
Doing this creates a string of obvious search terms that you would never get from a generic keyword tool. You are all but guaranteed to capture your target process somewhere along the path you have created and selling to this type of targeted traffic almost guarantees success.
Sticking with the theme of avoiding too much reliance on the Google Keyword Tool is that a great way to find great keywords for your market is to simply ask your market what they want to read.
You can also search for problems that your target audience may be having by looking in forums and in Yahoo! Answers. By finding the problems, you can then find the keywords and phrase that people are actually searching for so that they can find the answers.
Yahoo! Answers - Even while the rest of Yahoo! sees a continued drop in traffic and activity, Yahoo Answers just chugging along. Hundreds of questions are posted in each section of the website every day, including within your niche. Any good question can be turned into a sale, so identifying common questions in your niche can and will lead to great rankings and higher sales numbers.
Think outside the box and get into the mind of your customer to find the keywords that will actually benefit the customer, resulting in much more targeted traffic to your site.
Jonathan Leger has been a successful Internet Marketer for over 11 years. He owns an SEO Tools suite and is the creator of a number of well known and respected software and service applications such as The Best Spinner, Article Builder and more.
Article source: https://article-realm.com/article/Politics/Current-Events/38223-Doing-Keyword-Research-To-Find-Targeted-Traffic-For-Your-Site.html
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https://www.activesearchresults.com/Active Search Results (ASR) is an independent Internet Search Engine using a proprietary search engine ranking technology. All search results are provided by ASR's internal indexes and databases without relying on outside resources or third party search engines. ASR maintains its own spiders visiting Web sites daily that are submitted to ASR and crawlers that index other popular Web sites on the Internet.
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