Kajal Makhija

It is important to note that over 2.5 quintillion bytes of data are generated every day and by 2023 the big data industry will be worth an estimated USD $77 billion. Maintaining a competitive position across any industry requires thorough comprehension of the information circulating in and around the organization. Business analytics allow organizations to understand the nuances of their organization and make educated long and short term decisions.     Data can now take any shape or form allowing businesses to look at activities from a granular perspective for better personalization or at a macro level to help large scale decisions including sales distribution and where efforts should be concentrated. Organizations are twenty three times more likely to gather customers and six times more likely to retain them with guided decision making.     Data analytics is strongly beneficial to businesses across varying industries and ... Continue reading →

Customer analytics services are a propelling force in today’s corporate world. Businesses have understood the value of harnessing customer information and all the additional data they provide either directly or indirectly. In order to stay market competitive, customer retention protocols must be in place. The easiest way to do this is to understand what your customer is looking for. While asking them directly may offer some results, understanding their micromovements and the data they provide or search for can add an additional layer of clarity to refine business activities.     A McKinsey DataMatics survey explains businesses that incorporate customer analytics into their operations see benefits in terms of;    a) 126% higher likelihood of leading the market in terms of profit generation.  b) 131% higher likelihood of leading the market in terms of sales.  c) 186% higher likelihood of ... Continue reading →