Focus Insite

It wasn’t too long ago that when we needed to stock our pantries or fridges, we’d head out to a grocery store and select our items. Nowadays, more people are shopping online, skipping the grocery store altogether. This is but one example of how most of what we consume nowadays is done online. The past few years of living under Covid-19 conditions has only accelerated the online phenomenon. Any retailer with an online presence knows how important UX design is to the bottom line. A poorly designed webpage will frustrate users, likely sending them to seek out easier-to-use alternatives. Given the ubiquity of online sales, we are seeing a steep increase in companies conducting usability tests. Usability tests are great at uncovering problems with the design; discovering opportunities to improve the design, and, learning about user behavior and preference when interacting with the design. There are similarities for market researchers when designing a usability study and focus ... Continue reading →

market research recruiting agencies are essential tools for companies to learn more about the motivations, experiences, needs, wants, and values from their customers. Market research is definitely a worthy pursuit, and for the investment of time and money, you want the end result to provide meaningful insights that can be leveraged into action. While there are many crucial components with any market research study, arguably the MOST important is the quality of the participants you recruit. If you’re wondering what we mean when we talk about the quality of participants, read on! With market research, you often get what you pay for. Market research can be expensive, and many companies try and cut corners by using automated recruiting tools, working with inexperienced moderators, or try and conduct DIY market research led by internal teams. While we understand the reflex to cut costs, there is no point in moving forward with a market research study if the quality of your inputs is ... Continue reading →