Satya Prakash

There is no rocket science if you wish to be an expert in the world of content marketing, but how is the question? Yes, we all know and promote the thought ‘content is the king’, but apart from this, there are several other factors which can make your content marketing campaign, a success. It is evident that Google’s ranking algorithm has made many once successful SEO practices have become irrelevant. Google’s attacks against traditional SEO methods have closed many mediocre content marketing institutions. Gone are the days when search engine optimisation meant stuff a keyword in the title, subheaders, alt tags, slug, meta-description, and body of an article, and you successfully land your content on the first page of Google. It has also been noticed commonly content marketers dive haphazardly in the execution part with a minimal groundwork on making the strategy. 2017 is a year where content marketing is predicted to play a larger role in digital marketing ... Continue reading →

Outsourcing has been rapidly gaining popularity in recent times and has contributed to the reshaping of many industries, both within the country and outside. With the current changes in the world market, industries and organizations are using a lot of outsourcing trends to gain influence as well as plan different strategies for it. It is important to note here that outsourcing is also changing the very way a company operates, both in terms of quality as well as services. Some of these services include customer support, data services, manufacturing, accounting, recruitment and other technical processes. These processes themselves have given birth to an outsourcing industry worth over $80 billion. Current Outsourcing Trends As of now, a majority of the industries look for outsourcing companies that are not only established but also have proper experience in the same. They look for someone who can offer services that are cost-effective and of high quality. Some of the current outsourcing ... Continue reading →