Matts Sheedy

Using digital marketing to advertise your business and grow your profits has never been easier or more effective than it is today. So many forms of digital marketing, from social media and search engine marketing to email campaigns and video ads, are available that all businesses should consider investing in at least one of them if they haven’t already. Here are the main types of digital marketing you should be familiar with if you want to get the most out of your advertising budget. Social Media Marketing One kind of digital marketing you should probably familiarize yourself with is social media marketing. Social media platforms like Facebook, Twitter, and LinkedIn allow companies to promote their services and products to targeted customers by sharing information about them (i.e., likes, dislikes, friends) across different networks that can be accessed using a single login. This platform also allows businesses to see what people are saying ... Continue reading →

Like most things in business, digital marketing begins with a strategy.  A good marketing strategy can help you reach your objectives (e.g., increased brand awareness, increased lead generation) and avoid unnecessary costs. But it’s also one of those areas where knowing what you want to do isn’t as important as knowing how to do it: that means researching, testing, and learning.   What is digital marketing strategy? A digital marketing strategy is a blueprint that breaks down how you will implement your digital marketing and what steps you will take. As a business owner, it’s crucial to have an effective digital marketing strategy to develop your company and reach its full potential. A great way to start developing a strategy is by conducting market research, establishing goals and conducting an analysis of your competition. When building out your strategy, think about where you want to be in two years and how you will get there. That ... Continue reading →

Like most things in business, digital marketing begins with a strategy.  A good marketing strategy can help you reach your objectives (e.g., increased brand awareness, increased lead generation) and avoid unnecessary costs. But it’s also one of those areas where knowing what you want to do isn’t as important as knowing how to do it: that means researching, testing, and learning.   What is digital marketing strategy? A digital marketing strategy is a blueprint that breaks down how you will implement your digital marketing and what steps you will take. As a business owner, it’s crucial to have an effective digital marketing strategy to develop your company and reach its full potential. A great way to start developing a strategy is by conducting market research, establishing goals and conducting an analysis of your competition. When building out your strategy, think about where you want to be in two years and how you will get there. That ... Continue reading →