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Oct 12, 2018
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| Member since | Jan 27, 2022 |
The distinctly noticeable brand has the ability to attract customers, it also creates a willingness to buy that brand’s product. However, the degree of brand’s awareness level correlates to the potential of a successful brand. The perception of a customer when it comes to attractive brands is expressed in a positive association or the relationship with the brand. Price premium increases: The customer’s do not mind paying a premium price for an attractive brand than for a technically or functionally equivalent product Readiness of cross-selling increases: With additions to the primary product, purchasing decisions extends to include other products under the same brand. Increase in recommendations: A motivated customer then recommends the brand to others. Hence, the company’s credibility is rated higher that the company’s brand communication. Loyalty of customers: There is a certain kind of inner connection with the brand, their values overlap ... Continue reading →
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