Vitamin Fortified and Mineral Enriched Food and Beverage Market to see Rapid Growth by 2031

The global vitamin fortified and mineral enriched food and beverage market is anticipated to grow at a considerable CAGR of 6.8% during the forecast period. The growing awareness about nutrient deficiency such as vitamin A, D, iron, and other nutrients is boosting the global vitamin fortified and mineral enriched food and beverage market during the forecast period.

According to the World Health Organization (WHO), in 2019, around 29.9% of women aged 15-49 years suffered from anaemia. 39.8% of children aged 6-59 months years suffered from anaemia.

•             According to WHO, around 250,000–500,000 children who are vitamin A-deficient become blind every year, and half of them die within 12 months of losing their sight. Vitamin A deficiency makes a person blind by making the cornea very dry and then damaging the retina and cornea.

•             According to WHO, depression is a common mental disorder, around 5% of adults suffer from depression.  Women are more affected by depression than men. Around 280 million people in the world have depression. Depression is caused due to deficiency of Vitamin B12.

•             According to WHO, more than 55 million people live with dementia across the globe, and around 10 million new cases every year, and in 2030 this count is expected to reach around 78 million and 139 million by 2050. Dementia is caused by a deficiency of vitamin B7 or H. Alzheimer's disease is the most common form of dementia and makes up around 60-70% of cases.

•             Dementia is the seventh leading cause of death among all diseases and one of the major causes of disability and dependency among older people across the globe.

The global vitamin fortified and mineral enriched food and beverage market is segmented based on the product type and distribution channel. Based on the product type, the market is segmented into cereal-based products, dairy products, beverages, and infant formulas. Based on the distribution channel, the market is segmented into supermarket/hypermarkets, convenience stores, pharmacy/drug stores, and online retail stores. The above-mentioned segments can be customized as per the requirements. Based on distribution channels, the supermarket/hypermarket segment is anticipated to hold a significant share owing to the rising number of supermarkets/hypermarkets across the globe.

The rising awareness regarding nutrient requirements is boosting the demand for vitamin fortified and mineral enriched food and beverage products and in turn resulting in market growth.  

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Market Coverage

• Market number available for – 2023-2031
• Base year- 2022
• Forecast period- 2024-2031
• Segment Covered- By Source, By Product Type, By Applications
• Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill Inc., and others

Vitamin Fortified and Mineral Enriched Food and Beverage Market Report by Segment

By Product Type

• Cereal-Based Products
• Dairy Products
• Beverages
• Infant Formulas

By Distribution Channel

• Supermarket/Hypermarket
•  Convenience Stores
•  Pharmacy/Drug Store
•  Online Retail Store

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Vitamin Fortified and Mineral Enriched Food And Beverage Market Report by Region

North America

• United States
• Canada

Europe

• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe

Asia-Pacific

• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific

Rest of the World

• Latin America
• Middle East & Africa

Company Profiles 

• Arla Foods AB
• Bühler Holding AG 
• Campbell Soup Co.
• Danone S.A.
• Dr. Paul Lohmann GmbH & Co. KGaA
• General Mills Inc.
• Mondelz International, Inc.
• Nutritional Holdings (Pty) Limited
• Ocean Spray Cranberries Inc.
• Philip Morris Companies
• Stern-Wywiol Gruppe GmbH & Co. KG
• The Hain Celestial Group, Inc.
• The Proctor & Gamble Co.
• Unilever plc

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