Importance of Brand Positioning Strategy

by HCF Creative Force on Jun 14, 2023 Advertising 139 Views

In the ever-evolving and competitive market, new products and brands keep emerging. There’s always something new, and the only way to stand out is through a strong brand positioning strategy. It refers to the identity or image that will spark in consumers’ minds when they think of a product or brand. There’s no better way to establish that than a marketing agency. The process of creating an apt strategy includes:

Research and Analysis

Brand positioning depends upon how you identify and approach the target audience and an agency will rightly do so and accordingly, craft a strategy after conducting a deep rooted analysis. For example, if your product or brand is mainly targeting residents of North Gujarat, then a marketing agency in Ahmedabad is your ideal choice. They would have a team of experts which will look at competitors, consumer behaviour and the factors affecting purchase decisions. 

Unique Selling Point

A good, or rather, great brand positioning revolves around the Unique Selling Point (USP) of the brand. What makes the product stand apart? What will make your consumers buy it? Why you and not competitors? That’s where the expertise of a marketing agency comes into the picture. They creatively build a narrative that etches in the minds of the consumers. For example, the USP of Apple is lifestyle - users think their lives will become easier with Apple products. So, the brand focuses on the lifestyle aspect of the product, and not technology itself. 

Price strategy

It’s common knowledge that consumers tend to align towards lower-priced products; the cost of a particular product is one of the key aspects of marketing strategy that will position the brand. Herein, an agency will conduct a market research, provide a deep rooted analysis of your product, balance your offerings and then come to a price range for your product. 

Content Strategy & Design

In the ever competitive and thriving digital world, it’s all about how you showcase your visual aids and content. The ‘appeal’ plays a huge role in making a mark in your customers’ minds. All of us think of Cadbury when we think of chocolate. And with jewellery, Tanishq is usually the name on our lips. This is what an effective brand positioning strategy does. A marketing agency has a team of experts which include graphic designers, content and copy writers who ensure your brand has its own distinctive voice and tone that is heard and seen. 

Conclusion

In simplest terms, brand positioning strategy is how the target audience will perceive the product. It is important for a new brand to have an effective strategy, and an agency plays a crucial role. It will first conduct a market research to identify the target market and audience, then establish a strong foothold for the Unique Selling Point (USP) that the brand offers. Based on the extensive market research and analysis, the agency will then deduce an appropriate pricing strategy for the product(s). Overall, a marketing agency will create a content plan and design that will become core to brand positioning strategy.

Article source: https://article-realm.com/article/Business/Advertising/46462-Importance-of-Brand-Positioning-Strategy.html

Reviews

Guest

Overall Rating:

Comments

No comments have been left here yet. Be the first who will do it.
Safety

captchaPlease input letters you see on the image.
Click on image to redraw.

Statistics

Members
Members: 16307
Publishing
Articles: 66,152
Categories: 202
Online
Active Users: 1140
Members: 12
Guests: 1128
Bots: 6035
Visits last 24h (live): 2933
Visits last 24h (bots): 16732

Latest Comments

Good work! we can apply all the major keypoints for our business. Kindly share some more about trendy distribution points for the business holders. Will back soon on ur work page after wind up my...
For more information on how to download and use the Chinese version of Telegram, please visit our external blog link: Telegram下載   
FNF is an entertaining rhythm game that tests players' musical skills with catchy tracks that appeal to the gaming audience.
Companies that aspire to adapt and succeed in the business are leveraging the benefits of emerging trends.
Designer handbags have long been synonymous with sophistication, status, and impeccable craftsmanship. These fashion staples are more than just accessories; they are investments in artistry,...