Male Grooming Products Market Growth Offers Room to Grow to Existing & Emerging Players

Stratview Research has published a new report on the Male Grooming Products Market after a thorough analysis of the market. The key sources of information gathered for the report include various industry experts, suppliers, manufacturers, associations along with business distributions. The research report determines the unique benefits of the various market size, shares, and the patent industry. The objective of the Male Grooming Products Market report is to offer updated information such as the market share, size, trends, emerging markets, earnings, forecasts, and data on leading industry players. This study includes significant and vital information necessary for strategic decision-making and to have a competitive edge.

Market Insights

The male grooming products market is projected to grow from USD 55.2 billion in 2020 to USD 70.5 billion by 2026 at a CAGR of 4.2% during the forecast period.

What are male grooming products?

Male grooming products are the essentials required by men for their grooming which include face wash, moisturizer, sunscreen, trimmer, deodorant, shampoo, shower gel, soap, and hair comb among others. Personal grooming boosts the confidence of the person. It defines a personality of an individual.

COVID-19 Impact on the Male Grooming Products Market

The outbreak of covid-19 across regions has resulted in the lockdown of cities, border restrictions, and the breakdown of the transportation network. This resulted in the closure of shopping complexes and workspaces which led to a decline in product demand. The majority of the people were working from home during the lockdown, and some are still working which affected the demand for beauty products further. But the product sale increased online during the pandemic due to fear of virus infection at marketplaces.

Market Dynamics

The growth of the male grooming products market is primarily driven by the rapid growth of the beauty consciousness among men.

• Increasing urbanization coupled with rising per capita disposable income of the consumers is propelling the market growth at a substantial rate.
• The growing influence of social media and rising self-appearance consciousness among men is likely to propel the market growth significantly during the review period.
• Growing emphasis on bringing innovation in the male grooming products by the player operating in the market is the prominent trend noticed in the global market.

Detailed Segmentation – According to the report, the Male Grooming Products Market is Segmented by Product Type (Hair Care, Skin Care, Fragrances, Others), Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Pharmacy, E-commerce, Others), and Region (North America, Europe, Asia-Pacific, and Rest of the World).

Critical Questions Answered in the Report

• What are the key trends in the global Male Grooming Products Market?
• How has the market (and its various sub-segments) grown in the last five years?
• What would be the growth driver and growth rate in the next five years?
• What is the impact of COVID-19 on the Male Grooming Products Market?
• What are the key strategies adopted by the major vendors to lead in the Male Grooming Products Market?
• What is the market share of the key players?

Segment Analysis

Based on product type, the market has been segmented into hair care, skincare, fragrances, and others.

The skincare segment accounted for the largest market share in 2020. The market growth can be attributed to increasing consciousness about skin health and the growing prevalence of skincare diseases. The hair care segment is projected to register healthy growth during the review period.

Geographically, the market in North America accounted for the largest market share in 2020. The market growth can be attributed to the presence of a strong personal care and cosmetics industry coupled with growing demand for organic male grooming products. The market in the Asia-Pacific region is expected to increase at a significant rate on account of increasing spending on personal grooming, especially by the young male population coupled with increasing purchasing power.

Key Players

The following is a list of the customers that the Male Grooming Products Market aims to convert the most:

• Unilever plc (UK),
• L'Oréal S.A. (France),
• Edgewell Personal Care Company (The U.S),
• Coty Inc. (The U.S),
• ITC Limited (India),
• Energizer Holdings, Inc. (The U.S),
• Beiersdorf AG (Germany),
• Koninklijke Philips N.V. (Netherlands),
• Johnson & Johnson Consumer Inc. (The U.S), and
• The Procter & Gamble Company (The U.S).

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