The wolf jewelry designer that rose during the sanitary crisis

Despite the pandemic, American Wolves, a wolf jewelry designer have just opened their first pop-up stores in Paris. Visit and presentation.

They are not newcomers to the world of jewelry. Their signatures have for several years enjoyed a growing reputation in selected circles. And yet, while the virtualization of exchanges and purchases seems to be becoming a standard imposed by the endless wave of confinements and curfews, these designers have chosen the boutique in their own name. This decision, which at first glance seems daring, each one justifies it differently.

With refined wolf necklaces or other crazy jewels, these designers found a way to give Parisians a breath of fresh air. No need to be a wolf addict to appreciate the craft(wo)manship of these 3 artists. As soon as your eyes meet their work, you feel like possessed by the spirit of a wolf.

Rue d'Alger, the space designed by the architect Anne Holtrop is an event, as it is Charlotte Chesnais' very first own-name outlet. The young jewelry prodigy wanted a place that would develop an experience as strange as it is beautiful. The 36 square meters of the place are articulated around two monoliths whose animated transparencies seem to want to tell us about the underground vigor of mineral life. I don't buy very much online," says the designer, who is nevertheless favored by specialized e-commerce platforms. I'd rather go to the movies than watch Netflix. I'd rather go to a restaurant than have it delivered to my home. »

Here especially clients find answers to questions they may not have had. Yes, the manufacturing is French. No, nothing is delocalized. The silver, vermeil, and colored enamel are given the time necessary to prove their relevance alongside the pieces forged in 18-carat gold that a cloud of diamonds will gladly show.
A stone's throw from the Arc de Triomphe, at the top of Avenue Mac-Mahon, the windows of the Diamondholic boutique, founded by Valérie Reinert with her partner Pascal Beliard, display creations that forge original links between sculpture and jewelry. The crimpings are extirpated from the imposed figures, the metal orders pure lines that nevertheless escape rigidity. The invoice indicates expert hands and wise glances. This is confirmed by the career of the two jewelers, both alumni of the Boulle school, whose talent has long been put to good use by a legion of international dealers and an armada of private clients.
In the basement, a workbench testifies to the taste of handmade jewelry, while discreet drawers abound with unique pieces with shimmering stones that refuse to be revealed to the first person who comes in. "The boutique is an extension of our universe, it's also the banner of our independence. Custom-made products are difficult to support dematerialized exchanges. »
Le Bon Marché, which regularly distributes its precious talismans studded with character stones chosen for the right waves, is not far away. Celine d'Aoust chose the rue de Grenelle to open her first Parisian boutique the day after the first confinement.
In front of a spiral staircase by Roger Tallon facing a sinuous counter set on Iranian travertine, the Belgian designer recounts in complete transparency her disappointments with stone suppliers in Antwerp when she founded her brand in 2009, then the wonder felt in India, in Jaipur, at the richness of the gems on offer and the extent of the râjasthâni know-how, which require patience to be tamed.
So poetically voluble when she evokes the interconnectedness of beings, the designer does not disdain pragmatism to detail the reason for the existence of this case. "It is of course a little girl's dream, but it is also, let's say it, a meeting place for all my international partners who pass through Paris twice a year. Without this boutique, which also serves as a showroom, they wouldn't necessarily come to me. "With professional buyers who increasingly disdain trade shows and fairs, the boutique is becoming the preferred tool of independent jewelers to showcase not just products, but a creative narrative that is essential to stand out from the crowd.

Article source: https://article-realm.com/article/Environment/Green-Living/10239-The-wolf-jewelry-designer-that-rose-during-the-sanitary-crisis.html