Featured Articles

In this era, marketers need to do more with less. They should connect with their audience in a highly personalised way while staying on a budget. For this, they connect with their customers and prospects in a highly targeted way that delivers a successful ROI and revenue back to the business. The number of resources and pace of innovation today is nothing short of incredible. Businesses focus on different marketing strategies, including video marketing, mobile analytics, SEO, social media, and dozens more. However, just one category continues to perform well year after year: email marketing. The reason behind it is apparent. For ten years in a row, email generates the highest return on investment for marketers. Despite the plethora of tools available, email is simply the best for business growth. This most powerful marketing tool has many advantages associated with it. When used professionally and with the help of best SEO agency Sydney, it can generate new customers, leverage sales, and retain customers. Inthis guide, we will talk about some good reasons why you should focus on email marketing.
Email has a more extensive reach:
With Twitter boasting to 55 million active users and Facebook boasting over 1 billion, it is easy to believe that social media is the most effective tool to reach more audiences. These are impressive numbers; however, what isn't so frequently shared is the email usage statistics. The total number of email accounts worldwide was 3.9 billion in 2019 and is set to grow to 4.48 billion by 2024.
Though it might seem surprising at first, think about your online behaviour. When you sign up for a site, say an online store, you must enter your email id to create an account. You even need an email id to create Twitter or Facebook account. What more? Anybody online has an active email id. So, there is no channel better with a broader reach than email when it comes to connecting with your customers and prospects.
Deliver your message:
As a marketer, if you have to choose between gaining a new Facebook fan, or adding a subscriber to your email list, you should go for the email subscriber every time. Talk to experts offering SEO packages Sydney, and they will tell you the same. There are two main reasons for this. First, 90% of emails get delivered to the target's inbox, whereas only 2% of your Facebook fans see your post in the newsfeed. That's a big deal when it comes to getting your messages in front of your target audience. Next, your email subscribers have explicitly told you that they want to hear more about your product from you when they sign up for your email list. There are strict rules and regulations around spam laws, so if you email a customer or a prospect, they gave you permission for it.
Email drive conversions:
Marketers always laser focus on driving conversions, and you are no exception. Regardless of whether they do so in the form of membership, sales, or leads, their ultimate goal is to turn a prospect into paying customers. When it comes to conversion, there is no powerful channel than email. The average click-through rate of an email campaign is around 3% compared to 2.5% of that from a tweet. That means you are six times more likely to get someone to click through your site via email compared to a social media platform. If you are not an expert in email marketing, we highly recommend working with an SEO company in Sydney for better and quicker results.
The author is a blogger who owns the best SEO agency Sydney. With a team of SEO experts, he offers affordable SEO packages. He goes extra miles to spot and implement new strategies which help propel his clients’ businesses online. Visit https://www.topSEOsydney.com.au/ for details.
Article source: https://article-realm.com/article/Finance/9753-Why-is-Email-Marketing-still-an-effective-strategy-in-2020.html
Comments
Reviews
Most Recent Articles
- May 21, 2026 Top E-invoicing Solutions in Saudi Arabia for ZATCA Compliance by Andy
- May 12, 2026 E-Invoicing Solution in Saudi Arabia: How GSC FatooraX meets ZATCA Requirements by Andy
- May 9, 2026 Form 121 Explained: Meaning and Applicability in EPFO by AMpuesto
- May 5, 2026 Best E-invoicing System & ZATCA E-Invoicing in Saudi Arabia by Andy
- Apr 29, 2026 Capital Gains Tax on Property by AMpuesto
Most Viewed Articles
- 23108 hits How to Download and Install Facebook Messenger on Firestick by Hope Mikaelson
- 14290 hits How to Start an Invention Idea by Edwin Poul
- 5807 hits Sleeping Pillow Market by Trisha Kumari
- 3968 hits How to use wholesale styrofoam Mannequin Head practice portrait lighting? by Liu Yudi
- 3562 hits Brief discussion about Water by kavin prasath
Popular Articles
In today’s competitive world, one must be knowledgeable about the latest online business that works effectively through seo services....
80609 Views
Are you caught in between seo companies introduced by a friend, researched by you, or advertised by a particular site? If that is...
36805 Views
Walmart is being sued by a customer alleging racial discrimination. The customer who has filed a lawsuit against the retailer claims that it...
23532 Views
Facebook, the best and most used social app in the world, has all the social features you need. However, one feature is missing. You cannot chat...
23108 Views
If you have an idea for a new product, you can start by performing a patent search. This will help you decide whether your idea could become the...
14290 Views
A membrane contactor is a device that enables the transfer of components between two immiscible phases, typically a gas and a liquid, through a...
10197 Views
HP Officejet Pro 8600 is the best printer to fulfill the high-volume printing requirements. It supports the top quality printer which can satisfy...
10047 Views
We offer conscientious support for NBC and related apps. If you are looking to watch content from NBC Sports Gold app, then the first thing that...
9199 Views
Moving becomes easy when you have the right moving accessories. These moving accessories help secure and protect your item by ensuring that no harm...
9091 Views
Mist Sprayer Pumps Market Overview: The Mist Sprayer Pumps Market industry is projected to grow from USD 1.57 Billion in 2023 to USD 2.34 Billion...
8406 Views
Statistics
| Members | |
|---|---|
| Members: | 16369 |
| Publishing | |
|---|---|
| Articles: | 77,372 |
| Categories: | 202 |
| Online | |
|---|---|
| Active Users: | 419 |
| Members: | 4 |
| Guests: | 415 |
| Bots: | 10003 |
| Visits last 24h (live): | 1364 |
| Visits last 24h (bots): | 32114 |