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The ERP solutions built for the IKEA stores help all the walk-in go customers though the product’s catalogs right from the store-erected tablet panel. IKEA has used the two-fold solutions on one hand and on the other hand, using their personal information as a promotion asset.
Easing in-store Onboarding of World’s Largest Furnishing Chain
For a brand as massive as IKEA, customer onboarding is always a challenge. Therefore, the IKEA ERP app development was important. There was a need for an ERP solution that would do both — give users the real-time status of products’ availability and collect their information to then use as marketing assets.
Project Goals
1. Conceptualization of the project
To start with, customer journey mapping process took place so as to ensure that we have a proper understanding of the roadblocks IKEA offline customers are facing while doing in-store shopping. This understand then laid the basis for the ERP solution’s feature-sett and the integration choices.
2. Creation of an ERP solution
After the conceptualization of the project, what we worked on was the main creation of the ERP solution following an agile development approach. The team of designers, developers, and deployment experts worked together to build a solution that would surely become the first point of contact for every IKEA walk-in customer.
3. Integrate the facility to gather customers’ information
In terms of customers’ information, a crucial outcome was expected by IKEA management team so that they could use it as marketing assets. Therefore, we brainstormed and integrated the facility of entering personal information and preferences with the system’s backend in real-time.
4. Deploy the solution across individual IKEA stores
The deployment team of our company then worked on the launch of the ERP solution across different IKEA stores, each with their individual servers. While ensuring that there are zero glitches in the system when it runs on multiple servers, we worked remotely on the IKEA private IP address as well.
Making Customer Onboarding Easy
The result of our efforts on the ERP solution development led to the creation of a particular solution that is now getting expanded in the 7+ IKEA stores in the UAE.
Reference Article: https://appinventiv.com/portfolio/ikea-shopping-app/
Article source: https://article-realm.com/article/Health-Fitness/28099-How-To-Develop-ERP-Apps-Like-IKEA.html
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