Shopify Experts Website Design Tips And Tricks Ideas To Increase Traffic In 2022

by Softpulse Infotech on Sep 12, 2022 Pets 125 Views

For building an ecommerce store, the website plays an essential role in their online business. Shopify is a trending ecommerce website builder platform that helps to drive sales and boost conversions. Easy to get started with Shopify through themes or templates, hiring Shopify experts, and apps to build an attractive and SEO optimised Shopify store.


However, having a Shopify store is not enough for this competitive market, and it is very challenging to get more customers. The design of your website is the heart of conversion. Also, it is the epicentre of your ecommerce and online marketing strategy to attract more buyers.


So how can you utilise the Shopify website design that helps you sell more? In this article, We will look into Shopify Website Design Tips for generating sales.


Shopify Website Design Tips and Tricks

Choose the correct Shopify theme

The first step to building your Shopify store involves choosing the correct Shopify theme. The theme determines how your website looks to your audience and showcases functionality. 


As you know, the first impression is the last impression. So you select the perfect theme for your Shopify store to make a delightful impression. Shopify offers many free & paid templates or themes you can use for your store. Most of them provide basic customisation like uploading logos, changing fonts & colours, apps or widgets. 


For advanced editing, Shopify gives access to HTML, CSS, and Fluid (Shopify’s code). For that, you need to have knowledge of coding or hire a Shopify development agency.

Use Shopify apps

The following important Shopify tip is to build a store using Shopify apps that seamlessly integrate and helps in setting up your store without effort.


Shopify apps help add more functionality to your site, improving user experience. You can use multiple apps with many features, such as image optimisation, search engine optimisation, countdown timer, inventory management, cart recovery, etc.

Optimize site speed

Slow website speed can reduce your store traffic and reduces sales. Fast loading speed enhances the user shopping experience. At the same time, a slow loading site increases the bounce rate.


There are strategies to improve your website loading speed by image optimisation, uninstalling unnecessary apps, and avoiding third-party themes. To compress image size without compromising the photo quality. You can use Picsmize- Image optimizer Shopify app. You have installed the app & the rest of the things will be done automatically.


Faster loading websites can be ranked higher in search engines like Google, Bing, and Yahoo.


Utilize product images

Running an online store, customers can't see your product physically. So your customers need to look closely at a product and get more information. 


The best way to do this is by utilizing the product images in your Shopify store. It helps set the tone of your brand and distinguish it from your competitors. 


You can add product images and videos to showcase your inventory in your store. Upload high-quality images and add every angle of product images to help customers.

Showcase your uniqueness

Using a Shopify theme may make your store look similar to other websites. You add extra effort to design your store or choose premium themes to make your brand stand out from the crowd. 


Some Shopify stores use simple product photography or model photographs, visual elements, unique, high-quality content, and languages that are familiar to the audience and reflect your brand value.

Don't over design

One of beginner shop owners' most significant mistakes is over-design or adding all products. Images can lead to customer experience. 


When designing a website, you should keep it simple and remove unnecessary images, webpages, apps, and information. In simple words, don't overload your customers with too much information. 


Use proper whitespace for your Shopify store to keep your customers focused on your product information and photos while scrolling through your website.


Let's begin with your Shopify website design today

Now that you have a list of Shopify website design tips, there are many ways to grow your online business. With a custom Shopify store, you can drive more revenue for your business. But if you’re feeling overwhelmed, Softpulse Infotech is here with an ecommerce solution.


With our Shopify Experts services, we can help you design a store that fits your business and helps to boost your sales and grow your business.

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