Mark Donnigan

Mark Donnigan
Member since Jun 28, 2023

by Mark Donnigan on Jun 28, 2023

Article Marketing

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The traditional marketing playbook is no longer sufficient for startups seeking to stand out from the majority. With scarce attention and fierce competition, marketers need innovative strategies to make a meaningful impact.    To help you overcome this challenge, we will explore eight startup marketing hacks that defy the conventional approach. From content repurposing to strategic partnerships and employee advocacy, these hacks will provide valuable insights to help startups thrive in a dynamic marketplace.   Maximize Reach with COPE Content   The "Create Once, Publish Everywhere" (COPE) strategy is a game-changer for startups. By repurposing existing content, such as blog posts or videos, across multiple platforms and formats, you can amplify your reach and engage diverse audiences. This smart approach saves time and resources while extending the lifespan and impact of your content.   Simplify Sharing with Social Buttons   Consumers crave ... Continue reading →

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