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People around the world watch over 1 billion hours of YouTube videos every day—everything from cat videos to videos for cats. The YouTube algorithm is the recommendation system that decides which videos YouTube suggests to those 2 billion-plus human users (and untold numbers of feline users).   Table of Content Evolve by experimenting   This begs an important question for marketers, influencers, and creators alike: how do you get the YouTube algorithm to recommend your videos and help you earn more likes? In this blog post we’ll cover what the algorithm is (and isn’t), go over the most recent changes for 2021, and show you how the pros work with YouTube’s search and discovery systems to get videos in front of eyeballs.   According to founder Jawed Karim (a.k.a. the star of Me at the zoo), YouTube was created in 2005 in order to crowdsource video of Janet Jackson and Justin Timberlake’s notorious Superbowl ... Continue reading →

“Do customer success” is the startup equivalent of “eat less and exercise.” Good for everyone, but also vague and hard to implement. Of course, you’d like to talk to each individual customer and make them successful. But dedicated customer success teams are a privilege of bigger SaaS companies.  What can you do as a small team with limited resources? You may be already spending time on individual demos and onboarding calls, and that’s a great foundation for customer success. But there are smarter ways to scale your efforts and use your time. In this article, you’ll find ten actionable recommendations that will improve your customer success setup — guaranteed! — without hiring more people. It doesn’t have to be mind-blowing analytics. We recommend just a few success metrics (properties) that reflect user progress. For example, if you run a photo editing product, you could measure the number of photos or albums ... Continue reading →

As a designer, the most important thing is understanding the psychology of the user and incorporating these points in the website UX design to make it appealing to them. A website designed around the psychology of the target audience will benefit the business because the site will please the users and will entice them to spend more time on it. Website design is all about attracting users and captivating them enough so that they spend enough time on your website to act on their impulse. So how do you, as a designer, go about designing a website around the psychology of the target audience? Without further ado, let’s get started! Understanding the User The first step in designing a website around the target audience is understanding who the target audience is and how their perceived behavior would be towards the brand or the site. Online consumer behavior is not too different from offline behavior. Just like offline, when online, the customer generally browses ... Continue reading →

Promoting your book or E-book with the help of Facebook Ads is of major importance. Your readers are most likely to have a Facebook account and access it at least once a day. This is the main reason why advertising on Facebook makes a lot of sense. Authors though, constantly wonder how to advertise and promote an E-book on Facebook, the reason why I decided to create this guide for you. There’s so much to learn about Facebook Advertising, and a lot of people actually take a Facebook ads course which is recommended, if you have the time. But with a visual and proven guide like this one, you won’t need to hire anyone to effectively advertise on Facebook or will need to take a course to sell more books. After reading and following closely the detailed steps on this Facebook ads guide specially created for authors you will build a great ad that will help you boost your book sales. What you will need: ✓ A Facebook Page. ✓ ... Continue reading →

Building a long-lasting relationship with your customers starts with creating a cross-channel strategy of consistent and personalized user experiences. By providing value to your customer base, and creating meaningful interactions, brands can ensure positive user experiences and a high level of engagement.  Brands that leverage holistic attribution and behavioral data have an advantage when it comes to customer engagement. Using this data, together with advanced engagement tools, you can optimize your owned channels and dramatically lower your mobile app user acquisition costs. By taking users to relevant contextual in-app experiences you’ll be able to meet your users’ high expectations, optimize app conversions, and see a significant return on experience (ROX). Fueling customer engagement with mobile apps Companies that prioritize mobile have an advantage when it comes to providing customers with the best possible user experience, and that, ... Continue reading →

In this post we will take a deeper look into App Store Optimization for Google Play Store, and see how to optimize the most important ASO textual fields: the title, the short description and the long description. These fields can be modified easily in the Google Play Console, so everyone can (and should) start optimizing them right now! Title & Description: Key ASO factors in Google Play Store Search The App Store Optimization process is very different for iOS and for Android apps. The stores are different and so are the rules in each of them – but the goal is always the same: to make your apps stand out among the others, to boost their visibility, to improve their conversion rate, and to get more app installs. After having conducted an extensive keyword research and having your keyword rankings goals figured out, it is time to add them to your textual on-metadata fields (the set of factors that, similarly to the SEO on-page factors, fall under the ... Continue reading →

During the last month we have launched many different features of TheTool to help marketers and developers make the most out of the App Store Optimization process at the Keyword Research stage. Understanding the effect of the keywords rankings on app downloads and using this data to optimize your keywords is a must to get visibility in search results and drive organic installs. To help you with the process, we created Keyword Suggest, Keyword Density, and Installs per Keyword (for Android apps). This week we are happy to announce our new feature: Keyword Spy – a tool designed to help you identify the most used keywords by your competitors and take better decisions on what ones to use to improve the visibility of your app or game in the stores. Keyword Spy Tool for App Store Optimization (ASO) We know that Keyword Research can be the most time-consuming part when starting out a new project or implementing ASO strategies. For many developers it is ... Continue reading →

We already covered the fact that you need to start your app marketing efforts as early as possible in order to have a successful launch, especially if you don’t have many ways of cross-promoting your application just yet. There are several ways and technologies available to build your app website or landing page. Whichever you choose, just make sure that you don’t forget to include any of the key elements. The goal of your app marketing website or app landing page is to show off your app and why it is so great. You want to convince visitors and convert them into users. And just like you have to include the essentials in your App Store or Google Play Store description, you want to do it for your app website. Check out our infographic on the online presence of the Top 100 US iOS Paid apps to see what these guys are doing. APP NAME AND ICON You put some thoughts in choosing your app name and you want it to be clearly visible, as well as ... Continue reading →

If you are looking into ways to increase the number of downloads your app is receiving, I would guess that you have already come across a method known as app store optimisation, or ASO for short. ASO is often described as search engine optimisation (SEO), but for apps. While this is a relatively true statement, it can also give the impression to mobile app developers and marketers that SEO is an unnecessary and pointless task for apps.   What is App Store Optimisation? App store optimisation is the continuous process of improving an app’s rank and discoverability in an app store like Google Play or the Apple App Store. The higher your app ranks in an app store’s search results, the more visible it is to potential users. This process involves factors such as choosing the right keywords and app name, writing a good description, testing various icons, screenshots and videos, receiving high ratings and positive reviews and adapting this content for other countries ... Continue reading →

Social messaging has surged in popularity in recent years. Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). In fact, according to our Digital 2021 Report, there are now: 2 billion users on WhatsApp 1.3 billion users on Facebook Messenger 1.2 billion users on WeChat/Weixin The social messaging phenomenon has completely transformed the way people interact with brands—and ever since the pandemic pushed people toward digital channels for all their social and business interactions, the messaging trend has only accelerated. More than 60% of all customer service engagements will be delivered via digital and self-serve channels (like social messaging, chat apps, and live chat) by 2023, according to Gartner. Many brands have embraced social messaging and integrated it into social media and ... Continue reading →

Come up with ideas Maybe you already have some ideas for an app, but if you don’t you’ll need to start brainstorming. Kickstart your brainstorming session by thinking about: Apps that you like. Is there a way to combine them to make a totally new app? Everyday problems that an app could solve. Apps based on great ideas but are poorly designed. Maybe you could do a better job of creating similar apps. Research competitors Look at apps that are already on the market and are similar to the ideas you came up with in the first step. Download and use those apps to find out what they do well and what could be improved. Carrying out this step will give you some ideas on how to beat the competition. And don’t forget to read app reviews. They will provide valuable insight into how users feel about the apps. Users might also reveal what they wish those apps could do better. If your app can provide a better user experience it will crush the competition. Get feedback on ... Continue reading →

Google is developing significant changes to its application metadata requirements. Here’s a quick look at the new Google Play rules and the App Store changes and what it all means: The prerequisites for application pages on Google Play are changing, so from the second half of 2021, new requirements for the application page on Google Play will apply. Google has published a preliminary version of the guidelines and updated policies and we have summarised the highlights below.  It's worth noting that if an app doesn’t meet Google requirements, it may be blocked on Google Play or removed from the store, so these are Important changes to embrace! App names are now limited to 30 characters Information referencing installs, awards, rating, and regular reviews or critics’ reviews cannot be added to the app title, short and full description, icon, video, screenshots, or feature graphic. The words “Best”, “#1”, “Top”, ... Continue reading →

Google is developing significant changes to its application metadata requirements. Here’s a quick look at the new Google Play rules and the App Store changes and what it all means: The prerequisites for application pages on Google Play are changing, so from the second half of 2021, new requirements for the application page on Google Play will apply. Google has published a preliminary version of the guidelines and updated policies and we have summarised the highlights below.  It's worth noting that if an app doesn’t meet Google requirements, it may be blocked on Google Play or removed from the store, so these are Important changes to embrace! App names are now limited to 30 characters Information referencing installs, awards, rating, and regular reviews or critics’ reviews cannot be added to the app title, short and full description, icon, video, screenshots, or feature graphic. The words “Best”, “#1”, “Top”, ... Continue reading →

Many executives are up against multiple challenges when making franchise reputation management an integral part of their marketing strategy. Because of the nature of franchises, decision-makers have to deal with reputation management and marketing on the corporate level, while also supporting the needs and opportunities of franchisees, who have their own local reputation issues, ideas, and goals. To ensure that brand managers can satisfy both groups, we’ll walk through a number of tactics that you can apply to individual locations as well as a broader corporate or scale level. Elevating Franchise Reputation Management Practices Optimizing your franchise reputation management strategy doesn’t happen overnight, especially with larger organizations, which have decision-makers and stakeholders at a local and corporate level. Showing the value of each tactic to both parties not only makes the process easier; it can lead to better customer acquisition and pave the way ... Continue reading →

Marketing a B2B SaaS product isn’t for the faint-hearted. It’s an entirely different ball game to the likes of e-commerce and most other forms of marketing due to its complex customer journey, high level of input needed from multiple parties within the business you are targeting, and the constantly evolving nature of the product itself.  In this blog, we’ve laid out 8 actionable tips and insights specifically for B2B SaaS marketers. But first, let’s get a better understanding of the definition of B2B SaaS marketing. B2B SaaS Marketing Definition   First off, SaaS stands for “Software as a Service” and is essentially a software distribution model which gives users the ability to connect and use cloud-based apps over the Internet. Then, of course, B2B means “business-to-business” which is when a company sells a product or service aimed at another business. So B2B SaaS marketing is simply the method behind marketing companies who ... Continue reading →

Marketers rely on AppsFlyer as their centralized attribution platform and the single source of truth for attribution, measurement, and reporting. Since the beginning, it’s been part of AppsFlyer’s core mission to work with all the global partners, serving as an unbiased mobile attribution platform. As such, it has always been a top priority for our team to provide advertisers with the tools they need to deep dive into advanced data management. For the past three years, AppsFlyer has had extensive integration with monetization networks providing ad revenue attribution based on aggregate revenue data. It has become clearer that the Industry must take a step forward toward providing more accurate data for advanced marketers. That’s why we are ecstatic to announce the NEW granular, ad revenue integrations with ironSource, MoPub (a Twitter company), MAX by AppLovin, and Appodeal, together with additional integrated partners for Ad ... Continue reading →

Marketers rely on AppsFlyer as their centralized attribution platform and the single source of truth for attribution, measurement, and reporting. Since the beginning, it’s been part of AppsFlyer’s core mission to work with all the global partners, serving as an unbiased mobile attribution platform. As such, it has always been a top priority for our team to provide advertisers with the tools they need to deep dive into advanced data management. For the past three years, AppsFlyer has had extensive integration with monetization networks providing ad revenue attribution based on aggregate revenue data. It has become clearer that the Industry must take a step forward toward providing more accurate data for advanced marketers. That’s why we are ecstatic to announce the NEW granular, ad revenue integrations with ironSource, MoPub (a Twitter company), MAX by AppLovin, and Appodeal, together with additional integrated partners for Ad ... Continue reading →

Factile Digital Marketing Case Study Factile Is A Free Learning Platform That Lets Teachers Create Engaging Jeopardy-style Quiz Games For The Classroom. It’s Free, Easy And Loads Of Fun! Users can create an online quiz game board in minutes. The App has 700,000 GAMES AND COUNTING!. It has 1M+ USERS and the games are being played in 190 COUNTRIES. The users of the app include Google, Apple, Harvard University, Stanford University, Princeton University.   The Challenge - Overcoming Obstacles Factile is a Free classroom learning ( and now remote learning) platform that lets teacher create engaging Jeopardy-style games in minutes. There are thousands of pre-built game templates which teachers can edit and use to create their own game for classroom. The platform makes learning fun for kids with flashcards, buzzer mode, multiple-choice and more. The app when introduced was relatively new to the market with a few competing brands. The challenge was to create a new market and ... Continue reading →

The past year boosted US ecommerce’s year-over-year growth rate to 44%* —the highest it’s been in a decade. Now that the ecommerce space is growing faster and is more crowded than ever, what can brands do to stand out? Ecommerce leaders are increasingly leaning into the “experience economy” — the cultivation of authentic, non-transactional brand experiences — to win long-term customer loyalty.  We held a second webinar exploring this topic, entitled “Mobile Engagement Trends for the Post-Covid World: Win in the Experience Economy” and presented in collaboration with Adweek. In it, CleverTap CMO Dave Dabbah and Nick Lamothe, CMO of direct-to-consumer athletic apparel brand Legends, discussed the strategies and challenges faced by brands looking to take advantage of this new experience economy. “The game is changing,” said Lamothe. “There was always this talk about the shift to digital, which has ... Continue reading →

Push notifications are a huge boon for marketers. When used correctly, they can help you draw frequent users back to your app for repeat business or remind infrequent ones about your service offerings.  There is a lot of work and thought that goes into creating a successful push notification — especially when the average smartphone user receives 46 per day. More than just being able to riff on viral internet memes or offer a discount, you should consider how your notification will look to your user.  When the text of your notification exceeds the amount of characters supported by the user’s device or browser, the text is cut off. Which affects the readability of your notification and, likewise, the user’s interest.  We’ve broken down the character limits for push notifications by device and browser to help you stay on top of your notification marketing efforts.  App push notifications pop up on the phone’s lock screen, ... Continue reading →