Charis Charalampous

In 2025, speed is no longer just a performance metric—it's a design philosophy. As user attention spans continue to shrink and Google's algorithm evolves, web designers and marketers alike must rethink how they approach visual elements. Enter Core Web Vitals—a set of metrics that not only measure loading speed and interactivity but also influence how a site feels. For businesses aiming to stay competitive, especially those working with a digital marketing agency in Cyprus, understanding the connection between design and speed is critical to delivering seamless, high-converting digital experiences. What Are Core Web Vitals? Core Web Vitals are Google's performance standards focused on user experience. As of 2024-2025, they include: Largest Contentful Paint (LCP): How fast the main content loads (aim for under 2.5 seconds). Interaction to Next Paint (INP): Replaces First Input Delay (FID); measures responsiveness after user interaction. Cumulative Layout ... Continue reading →

For years, third-party cookies have been the backbone of retargeting strategies in digital marketing. They allowed advertisers to follow users around the web, showing them relevant ads based on past behaviour. But with Google phasing out third-party cookies in Chrome (joining Safari and Firefox), the cookie era is officially coming to an end. So, what does this mean for marketers — and how can your brand adapt? If you're running campaigns with a digital marketing agency in Cyprus or managing ads yourself, understanding the new landscape of retargeting is essential to maintain effectiveness and stay compliant. Why Are Cookies Disappearing? Privacy has become a global priority. Users are more aware of how their data is tracked and used, and governments have responded with stricter regulations like GDPR and CCPA. In response, browsers and platforms have begun blocking third-party cookies, which collect data across multiple websites without the user's direct ... Continue reading →