Orium, VP, Commerce & Retail Platforms, Becky Parisotto - AITech Interview

Becky, please provide a brief overview of your role and expertise within Orium, particularly in assisting commerce and retail brands with their digital transformation journey?

I’m the VP Digital Programs at Orium, which means I’m the executive sponsor for all projects and programs that fall within this line of business. The duties of an executive sponsor on a project or program at Orium involve providing strategic guidance, oversight, and support throughout the project lifecycle, with specific internal and external duties. Here are some key responsibilities of an executive sponsor in this context:

• Program / customer alignment
• Leadership and support to clients, teams and internal stakeholders
• Strategic decision making
• Stakeholder management in programs
• Risk management in programs

What is the role of composable commerce and MACH architecture, and what is its significance in today’s digital transformation landscape?

When digital commerce first emerged, brands operated two separate sales streams: in-store and online. This isn’t the case anymore, and as the where, when and how of commerce experiences has evolved, retailers have started leveraging a MACH approach (Microservices-based, API-first, Cloud native, and Headless) to overcome the rigidity of older technology stacks and enable them to serve their customers better.

With the growth of the MACH ecosystem, brands are recognizing the value of a composable approach. Composable architectures mean every component is independent, and they’re brought together in a curated, best-for-me system. This means brands can choose each element of their digital services to best meet their specific business model needs. The realities of modern commerce require brands to be able to respond effectively and efficiently to changes in the marketplace and the ability to custom curate and seamlessly integrate solutions is a core part of how brands will grow and thrive in the future.

What challenges do you believe organizations face when considering a transition to MACH architecture, based on your experience working with various brands?

One of the biggest challenges brands face is understanding how to work within this new paradigm. Monolithic solutions can be overly rigid and limiting, but they do take a lot of the decision-making out of the equation. One of the areas I work most closely with our clients on is helping determine both the what and the how— where do they need new tech today to create or seize opportunities and how should they approach implementation to maximize success.

Accelerators are an extremely effective way for brands to take advantage of the interoperability of a composable architecture while streamlining a lot of the early decision-making and integration. Orium’s Composable Accelerators, for example, provide a pre-integrated framework to operate from, which enables brands to launch on a new system in as few as 6 weeks, without compromising the ability to select the vendors that make the most sense for their unique business needs.

To Know More, Read Full Interview @ https://ai-techpark.com/aitech-interview-with-becky-parisotto/ 

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