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What are the most popular social media apps? Why does it even matter?
It matters because you want to spend your time, effort, and advertising money where you can reach a large number of users who would be interested in your app. Keep reading to learn about the popular social apps you might want to get involved with.
Facebook is probably one of the most popular social media sites, giving you a wide range of users to reach.
According to Search Engine Journal, the “leading industries on Facebook include financial services, ecommerce, retail, gaming, entertainment, media, telecom, technology, consumer goods, and automotive businesses.”
Organic Facebook strategies include:
- Creating a Facebook group;
- Making live videos,
- Publishing high-quality posts that include images.
You can also use paid user acquisition strategies by setting up a Facebook Ads campaign. Facebook’s targeting capabilities enable you to reach users who are most likely to want your app.
The key to success on Facebook is to generate engagement. If users react to and comment on your content, your posts will show up in the feed more often.
And whatever you do, make sure the content you post has been mobile optimized. According to Buffer Marketing Library, “94 percent of Facebook’s users access Facebook via the mobile app.”
Instagram is another one of the most popular social apps around.
Statista reveals that Instagram’s number of monthly active users reached 1 billion by June 2018.
Instagram gives you the opportunity to create and share images, videos, and stories. It’s the perfect platform for showing off visually pleasing content that relies on creativity.
You can also publish longer videos using IGTV and link to products by creating shoppable posts.
If your app targets younger generations you should definitely consider getting involved on Instagram.
Article source: https://article-realm.com/article/Finance/12221-The-Most-Popular-Social-Media-Apps-You-Need-To-Be-On.html
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