Featured Articles
In today’s competitive world, one must be knowledgeable about the latest online bus...
Oct 12, 2018
Luminosity Gaming have announced a brand new partnership with technology company BIG Digital, with both parties aiming to create unique gaming experiences for players.
The highly respected North America esports organization linked up with the technology company to launch the first of many gaming activation sessions at the Bud Light Dreams Festival, which ran between June 29 to June 30.
Following the festival, Steve Maida, founder and president of Luminosity Gaming, revealed the organization's ambition to bring an esports experience not only to more gamers, but also to branch out to a wider audience in the future.
"We believe there is a massive intersection of fans between the worlds of gaming and music. Our launch and presence at Dreams validated that belief," Maida said.
He added: "We received an overwhelmingly positive response throughout the weekend and can't wait to replicate this success at other events in the future."
Founded in February 2015, Luminosity Gaming have achieved remarkable success in the esports industry so far and BIG Digital is just one of many big businesses they are now affiliated to - with the likes of Scuf Gaming, Twitch, and Universal Music Canada all current sponsors.
This partnership is just the latest step taken by the esports organization to bridge the gap between esports and the mainstream, after signing Formula, Kiwiz, Nicks, and Randumbs creators in June.
BIG Digital co-founder Michael Girgis echoed those same aspirations, too, and even gave esports fans and festival goers an idea of what to expect from this partnership moving forward.
"The intent is to provide the esports experience to a wider range of audience groups," Girgis said.
"The combination of gaming containers and digital technology, including a giant LED billboard and pop-up digital screens, featured Luminosity content that showcased team and player segments as well as a curated social conversation to festival attendees."
Attendees of Dreams, as well as events taking place later in the calendar year and beyond, will include Wi-Fi network enabled mobile contesting, pitting players against one another in an interactive setting.
Both businesses will be working closely together to ensure these experiences are increasingly interactive, with a view to potentially expand their audience to perhaps people that weren't interested in esports and gaming before.
Reference:
Comments
Reviews
Most Recent Articles
- Oct 21, 2026 Want to Start an SIP? Get Free SIP Investment Advice Before You Invest by MunafaWaala
- Sep 24, 2026 Get Free Retirement Planning Advice and Build a Better Financial Future by MunafaWaala
- Sep 15, 2026 Get Free Mutual Fund Advisory: How to Choose Investments Based on Your Goals by MunafaWaala
- Jul 15, 2026 FIN Group Launches Reg Review: AI-Powered Compliance Platform for Investment Advisers, etc by Dinesh Kumar
- Jul 1, 2026 Why Should You Use a Financial Advisor for SIP Investment? by MunafaWaala
Most Viewed Articles
- 23646 hits How to Download and Install Facebook Messenger on Firestick by Hope Mikaelson
- 14903 hits How to Start an Invention Idea by Edwin Poul
- 6692 hits Sleeping Pillow Market by Trisha Kumari
- 4495 hits How to use wholesale styrofoam Mannequin Head practice portrait lighting? by Liu Yudi
- 4021 hits Brief discussion about Water by kavin prasath
Popular Articles
In today’s competitive world, one must be knowledgeable about the latest online business that works effectively through seo services....
81608 Views
Walmart is being sued by a customer alleging racial discrimination. The customer who has filed a lawsuit against the retailer claims that it...
64073 Views
Are you caught in between seo companies introduced by a friend, researched by you, or advertised by a particular site? If that is...
37365 Views
Facebook, the best and most used social app in the world, has all the social features you need. However, one feature is missing. You cannot chat...
23646 Views
If you have an idea for a new product, you can start by performing a patent search. This will help you decide whether your idea could become the...
14903 Views
Moving becomes easy when you have the right moving accessories. These moving accessories help secure and protect your item by ensuring that no harm...
13273 Views
A lot of us look forward to the result of moving and not the process itself. It is pretty typical behavior, though. As modern people, many things...
13230 Views
Building a custom home is an exciting adventure. It’s your chance to bring your vision to life and create an area that sincerely displays...
12967 Views
Moving from one state, city, or even to a whole different county, is something that is either dictated by choice or circumstance. This is because,...
12090 Views
The report is titled as ‘Recombinant Cell Culture Supplements Market: Opportunity Analysis and Future Assessment 2022-2030’. An...
11872 Views
Statistics
| Members | |
|---|---|
| Members: | 17226 |
| Publishing | |
|---|---|
| Articles: | 79,838 |
| Categories: | 202 |
| Online | |
|---|---|
| Active Users: | 1024 |
| Members: | 2 |
| Guests: | 1022 |
| Bots: | 13930 |
| Visits last 24h (live): | 5221 |
| Visits last 24h (bots): | 48496 |
