Big Digital

OTTAWA, Sept. 26, 2019,/CNW/ – MD Financial Management Inc. celebrates its 50th year today as the only national financial services firm exclusively dedicated to the financial well-being of physicians and their families. To mark this milestone, we are proud to give thanks where it is due – to Canada’s doctors. Canadians are invited to join us and recognize a doctor who has made a difference in their life by signing a digital thank-you card at ThankYouDoctors.ca. Add your voice to the many Canadians who have already said thank you.               MD Financial Management ThankYouDoctors Kiosk in Toronto, Ontario (CNW Group/MD Financial Management Inc.)       Every day across Canada, physicians care for patients in remarkable and life-changing ways. One of MD’s own wants to thank the doctor who helped save the life of her son when he was just three months old:   “I want to give my ... Continue reading →

Brands are pouring more and more money these days into experiential marketing campaigns. Although social media engagement is still a strong tool, in-person interactions are proving much more useful in driving sales. But treating your experiences like a conference or tradeshow booth won’t give you the success you’re looking for. Whether it’s a whimsical display that caters to the senses or interactive gaming stations that invoke fun and laughter, there’s a ton of ways to get creative. To help ensure your experiential event is a success, we’ve come up with a list of common mistakes to avoid. Mistake #1: Not understanding the customer experience If you want customers to stay loyal, you must invest in the customer experience. When you put the consumer first, the rewards are immense. When using experiential marketing campaigns, you must go beyond handing out promotions and free samples. It’s all about catering to needs and desires instead. You must ... Continue reading →

Luminosity Gaming, one of the largest and most successful esports organizations in North America, has partnered with experiential technology company BIG Digital to develop an innovative first-of-its-kind interactive gaming activation and experience, with the first event taking place recently at Bud Light Dreams Festival on June 29 and 30, 2019.   Dreams is a two-day, three-stage outdoor sensorial celebration of Toronto’s music and arts community. Luminosity, well known for its overwhelming success in engaging with esports and gaming fans, landed at Dreams with its mobile tour that included interactive touchscreen gameplay, on-site gaming stations and merchandise sales.   “We believe there is a massive intersection of fans between the worlds of gaming and music. Our launch and presence at Dreams validated that belief. We received an overwhelmingly positive response throughout the weekend and can’t wait to replicate this success at other events in the ... Continue reading →

  BIG DIGITAL WANTS TO MAKE EVENT SIGNAGE ‘BEAUTIFUL’   Serial entrepreneur Mike Girgis has returned to digital out-of-home advertising with a new startup media shop slash experiential agency, formally launching this week under the name Big Digital. Rather than wading into the already crowded market for digital outdoor, Big Digital plans to focus on portable, temporary and small-scale activations for conferences, retail pop-ups and seasonal displays. It won’t just provide screens, but will consult with clients to design custom content for them.   Girgis told Marketing he got the idea for a service-oriented OOH shop back in his days at OneStop Media, the OOH network he co-founded in 2005. Retail and event-focused clients OneStop worked with couldn’t always make big investments in high-tech, big-screen displays that they only planned to use a few times a year. But, there weren’t opportunities for renting that ... Continue reading →

    Luminosity Gaming has partnered with Big Digital to launch gaming activation sessions.   Luminosity and Big Digital are looking to bring esports closer to mainstream media and a wider esports audience by providing that audience with a more interactive experience. The partnership aims to share the esports experience to a broader audience by combining gaming containers and digital technology.   Luminosity is focusing on music audiences, as they believe there is a large intersection between the gaming and musical worlds. Luminosity’s mobile setup with gaming stations and merchandise stalls was present at the recent Bud Light Dreams Festival. The mobile setup allows Luminosity to promote its teams and players and provides it with many channels of interaction with the audience, such as mobile contests and lotteries.   Bud Light’s Dream Festival took place in Toronto on June 29. It was a three-day long outdoor music festival at which ... Continue reading →

  Luminosity Gaming have announced a brand new partnership with technology company BIG Digital, with both parties aiming to create unique gaming experiences for players.    The highly respected North America esports organization linked up with the technology company to launch the first of many gaming activation sessions at the Bud Light Dreams Festival, which ran between June 29 to June 30.  Following the festival, Steve Maida, founder and president of Luminosity Gaming, revealed the organization's ambition to bring an esports experience not only to more gamers, but also to branch out to a wider audience in the future.      "We believe there is a massive intersection of fans between the worlds of gaming and music. Our launch and presence at Dreams validated that belief," Maida said.  He added: "We received an overwhelmingly positive response throughout the weekend and ... Continue reading →

Luminosity Gaming partners with BIG Digital to launch first of its kind esports and gaming                                                                       experience at Dreams Music Festival   Luminosity Gaming, one of the largest and most successful esports organizations in North America, has partnered with experiential technology company BIG Digital to develop an innovative first-of-its-kind interactive gaming activation and experience, with the first event taking place recently at Bud Light Dreams Festival on June 29 and 30, 2019. Dreams is a two-day, three-stage outdoor sensorial celebration of Toronto's music and arts community. Luminosity, well known for its overwhelming success in engaging with esports and gaming fans, landed at Dreams with its mobile tour ... Continue reading →

Outdoor signage is one of the most effective ways to attract people to your business or event. With today’s technology, it’s possible to create bold, colourful pieces that showcase your brand. Whether you’re advertising a new product or highlighting your grand opening event, a high-quality sign will certainly turn heads. And when it comes to shape, size, colour, and texture, the possibilities are endless. Digital signage solutions allow companies to expand their target reach, thus, increasing profitability. LED technology and interactive storefront experiences are changing the way businesses engage with customers. If you like the look of digital signage, it’s entirely possible to incorporate this feature into a number of different styles. From A-frames to reader boards, let’s explore the various options available today. A-Frames This classic style is often found outside restaurants, hair salons, and many other neighbourhood establishments. The ... Continue reading →