Importance of App Engagement and User Retention

The benefits of flexible work models for both workers and businesses are well established. Ranging from improved work-life balance to uplifts in productivity, the model is here to stay. These work models mean leaders have had to adapt to managing distributed and remote teams, often across different regions, countries, and continents. A lot of rides on getting this right, with company culture and success at risk if people and managers can’t find ways of connecting when not physically in the same space. 

A recent survey of 2,000 UK employers, commissioned by HCM provider, HiBob, and a UK professional body for HR and people development – CIPD (Chartered Institute of Personnel and Development) indicated the three least accepted measures for monitoring staff relate to taking screenshots and randomly recording web activities. Most were uncomfortable with the idea of arbitrarily collecting more information than was needed to assess their employees’ performance or well-being. Many also found this to be invasive. Interestingly, the use of these less popular practices is more widespread in the US.

A survey last September by the review site Digital.com of 1,250 US employers found 60% of remote employees are using work monitoring software of some type, most commonly to track web browsing and application use. And almost nine out of 10 of the companies said they had terminated workers after implementing monitoring software. Tracking may catch one low performer out of 100, but that leaves 99 adequate or high performers feeling disconcerted.

This is borne out by research commissioned by enterprise software company VMware which showed as much as 36% of companies in Canada that had employee monitoring in place reported increased staff turnover.

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