Alastair Noble

You have done the research, identified the perfect high-traffic corner, and then found out it is booked solid for the next six months. It happens more often than people expect, particularly in Sydney where premium sites get locked in well ahead of campaign windows. The good news is that a taken site does not mean a failed campaign. It means you need a smarter approach. Why Prime Sites Fill Up So Fast Billboard advertising operates on a booking cycle that most advertisers do not see until they are already in it. Major brands and media agencies lock in high-demand sites months in advance, sometimes on rolling annual contracts. By the time a smaller advertiser enters the market, the most visible locations along major arterials are already allocated. This is especially common in inner-city corridors, near transport hubs, and along motorway stretches with high daily traffic counts. What "Taken" Actually Means for Your Options Being priced or timed out of a specific site does not ... Continue reading →

Picking the right billboard site isn’t as simple as “lots of cars, big sign, job done”. The best locations are chosen with a clear head, not just a glossy photo in a proposal. Traffic flow, dwell time, viewing angle and speed zones all work together – get them wrong and even a beautiful creative will barely register. If you’re planning to advertise on billboard panels for the first time, it helps to look at a site like your customers would: in motion, often distracted, and not actively looking for your brand. Traffic Flow: Who’s Actually Passing By Start with the basics – who is on that road, and when? Heavy commuter traffic can be great for everyday brands, but if your ideal customer is tradies, parents on school runs or people heading to a particular retail precinct, you want routes they actually use. Morning and afternoon peaks can feel attractive, but think about direction as well. A panel that faces traffic heading towards the CBD may ... Continue reading →

Small businesses frequently encounter challenges in marketing, primarily due to limited budgets. However, outdoor advertising presents a viable and cost-effective solution for enhancing visibility. Unlike digital advertisements, which necessitate ongoing investment, outdoor advertising offers enduring exposure without the same continuous financial commitment. By implementing cost-efficient strategies, small businesses can effectively expand their reach while managing their expenses. Affordable Outdoor Advertising Strategies Focus on High-Traffic Locations Instead of investing in large-scale campaigns, small businesses should target high-traffic areas where their audience is most likely to be present. Community centers, bus stops, and near competitors’ locations can offer great exposure at a lower cost than premium billboards. Utilise Transit Advertising Advertising on local buses, taxis, and rideshare vehicles is an affordable way to increase brand awareness. Since these ... Continue reading →

Outdoor marketing provides companies with tangible methods to promote their products. Many organisations in Australia have embraced the power of outdoor advertising to reach audiences across cities and regional areas. This article reviews several advertising formats and their effect on business performance, offering insights into how each method can boost brand presence and engage consumers. Billboard Advertising: A Commanding Presence Billboards remain a popular choice for businesses that seek strong visual impact. Large displays situated along major roads capture the attention of drivers and pedestrians alike. Their size and clear messaging make it easy for viewers to absorb information in a short period. Local enterprises have found that well-placed billboards improve community awareness and support brand recall. In many urban and suburban areas, these static displays continue to serve as a reliable means to communicate key messages to a broad audience. Transit Media: ... Continue reading →

Radio advertising remains a powerful tool for businesses, offering extensive reach and engagement across various demographics. As we move into 2024, understanding radio rates and effectively managing costs is critical to getting the most from your campaigns. With the continued dominance of radio in Australia's media landscape, businesses must balance budget and reach to ensure their ads hit the mark. This guide will help you navigate the complexities of radio pricing, offering insights into optimising your investment. Factors Influencing Radio Advertising Rates Several factors determine radio advertising rates, and understanding them is key to planning a cost-effective campaign. 1. Station Popularity: More popular radio stations naturally charge higher rates due to their larger audiences. These stations provide access to a wider listener base, but they may not always be the best option if your business targets a niche market. 2. Time Slots: The time of day your ad ... Continue reading →

Are TV ads more effective? This is one of the most common concerns of many businesses, regardless of size. Of course, it’s quite normal to be sceptical about whether or not to invest in TV advertising because of the emergence of subscription video-on-demand and online video platforms such as YouTube. But, the fact is, despite the rising demands of online video platforms and SVOD services, TV consumption is remarkably resilient in this digital era. In fact, TV consumption has remained steadfast around the globe. Effectiveness of TV Advertising Do you know? About 65% of the effects of media on sales are attributable to television. Often, for most businesses, TV advertising is part of an overall advertising and marketing plan. Television is one of the best ways to reach a large group of audience, create brand awareness, and convert leads into customers. When done right, tv ads benefits in a much wider arsenal than other advertising options. Television doubles its effectiveness in ... Continue reading →

As a way to fully optimise bus advertising, an idea came about using scents to create a multisensory bus campaign for the toothpaste brand of “Darlie” in Singapore, by Wavemaker & Media Taurus, AllSense, and Hawley & Hazel. The bus advertising initiative uses the scent of Darlie’s signature double mint, a mix of Peppermint and Spearmint essences, as the inspiration for AllSense’s aroma for the campaign. The bus advertising campaign which was overseen by Wavemaker & Media Taurus was aimed at triggering the senses of customers by stimulating their imagination on the essence of freshness one could feel from using Darlie’s toothpaste. It focuses on how Darlie’s toothpaste is the way to start a fresh day with the multisensory bus roaming around the large streets of one of the cleanest cities in the world. By making use of scent onto their advertising campaign, along with their plastered wide graphics on the side of their buses, ... Continue reading →

TV has been found to be one of, if not the, best medium for brands to invest in over the years, with many well-known brands making their investments onto television consistently that spans decades. Yet it also brings the question if is it TV that is the best medium to go through, or simply other mediums are not tapped enough? From Payback Australia’s research, fast-moving consumer goods (FMCG) ads gain the most return on investments from TV advertising with a return of $1.74 compared to other media mediums. In addition to it being the one with the most return, it was the only medium in the study that generated a positive short term ROI according to the participating brands in the research, which included big names such as Unilever, Pfizer, Lindt, Kimberly-Clark, Goodman Fielder, Sanitarium and McCain. Despite the best radio advertising rates already available across the country, radio advertising has not reached its full potential in comparison to its other fellow ... Continue reading →

A report recently released by OMA found that the out of home industry which covers billboard advertising and OOH advertising posted a total of $203.3 million for this year's second quarter as compared to the same period last year. The financial performance of the sector rose by 125% in the quarter. Another important finding of the report is the 61% increase in the digital OOH revenue. On top of that, the most significant finding in the report is that there is a $307 million increase in the year-to-date revenue of the industry. So what does this mean to the OOH advertising and billboard advertising industry and the businesses? This news shows hope to the OOH industry which was greatly affected by the pandemic. Billboard advertising, OOH advertising and billboard prices decreased since the country had a series of lockdowns last year. The trends show the start of the recovery of the sector. Billboard prices are starting to bounce back too as the industry is ... Continue reading →

Television has been around for more than nine decades. It has proven itself able to withstand the test of time and is still even growing in scale. Just in Australia, TV advertising and entertainment reaches an average of 18 million people per week generating fame and word-of-mouth that no other media can achieve. This medium was first used for entertainment. However upon entering the 21st century, the perspective shifted from entertaining people to solidifying business transactions with potential clients. Since then, mass media has become a marketing success. Nothing can beat the reach of television in terms of broad targeting. Why advertise on TV? Reach Television as a mass media has a broad reach which is an efficient way to broadcast to more people. While other media focuses on a specific demographic to advertise certain products, TV can reach an unimaginably wide number of potential customers. TV’s way of targeting the whole market achieves double the profit when ... Continue reading →

Advertising is an activity, a mass communication, and a profession of producing or making advertisements of commercial products and services being addressed to the public. One can say that the advertising campaign is successful if it did attract customers and generate sales after it was published to the public. To ensure a suitable advertising for a business or product, it is important to know the target audience and the most effective way to read them. There are 8 advertising tactics that one could use: (1) Newspaper, (2) Magazine, (3) Radio, (4) Television, (5) Directories, (6) Outdoor and transit, (7) Direct mail, catalogues, and leaflets, (8) Online. Among the 8 advertising tactics, tv advertising is widely used. Why? Tv has a huge reach range of public viewers, and this tactic is ideal if the client wants to reach a large amount of people. It has advantages of sound, sight, color, and movement that is pleasing to the eyes of the audiences. It is also easier to persuade a customer ... Continue reading →

TV ads - New found TV Value The power of television, especially in advertising, has always been recognized by many marketers. Creating consistent marketing materials for TV advertising has also opened up the world of brand building. Despite this, television’s ability to create awareness and maintain long-term retention has caused its other features to be overlooked, especially in being effective as a catalyst for rapid response. In our current era, digital platforms have become the go-to marketing venue for startup companies and collecting data from their consumers. It’s the fast-paced nature of the digital landscape that has led many marketers to make their focus for investments and returns. For marketers however, there’s new findings that television is not only effective as a catalyst for rapid response but also helps improve the performance of media channels that rely on short-term response. With tv advertising rates being a concern for ... Continue reading →

Buses go everywhere, coursing around big streets to even the neighborhoods and some even go from city to city. It’s not a new sight for everyday folk, especially those using buses in their daily commute. It’s only right then to say with how they’ve become a staple in day-to-day life that many people can recall what they come across in a bus, especially if they take the same one daily, and that’s where bus advertising comes in. Bus advertising? Think of large, transportable banners on the sides or back of buses. You’ve probably come across them as a pedestrian, passenger, or even driver when on the streets. Think of large format national campaigns or granular depot targeting. Bus ads have been called “moving billboards” due to how comparable they can be, but bus ads have a strong suit: transportability. Unexpected Sights Now when one thinks of the bus advertising cost, they tend to worry it might be on the same pricing as ... Continue reading →

With the ongoing increased utilisation of other sources of communication and entertainment, television is still one of the primary staple media platforms in promoting and advertising. Crowds are tuned in with the content and attract advertisers also. People still trust the future in media promotions via television due to the evolving and growing consumer’s behavior on their viewing habits especially during pandemic. Research focused on tracking the surge of TV watching habits during the Covid-19 pandemic with the increase of 25% from 19% share of 3-4 hours TV Viewing. This medium has affected and influenced the world of advertising and even though a lot of other platforms are now open for the same use, TV advertising remains a practical and powerful outlet. Advertising Influence on Decisions TV advertising rates remain competitive as most of the business owners still consider television promoting a great tool to impact watcher’s buy choices. Promoting ... Continue reading →

Since the time radio became one of the media platforms to rise along with tv, internet and other programs to be a part of communication by publication or broadcast, radio promotions have been an enormously successful and effective method in conveying a message to the crowd. Radio, like many other sources of information and entertainment, still has a wide range of possibilities to listen to. Radio Usage in 21st Century Despite the rumors and tales of radio being out of the scene due to the increased use of smartphones, algorithm based audio streaming platforms and other new technologies, radio broadcast consumption is still at an all time high. According to a research, radio is still used at home at 56% stating that this is still a part of their daily routine. Radio is not just used inside the home by people over 50 years old or retired persons. Smartphones have their built-in radio that allows young audiences and working people to have an access to radio. Research also found out that ... Continue reading →

Advertising on buses is one of those unique ways for an entity to communicate to a wide array of audiences. Eye-catching as they are, these graphically inviting ads that are plastered on buses are on point in informing, entertaining, persuading, and reminding its message to everyone. Big or small, these ads have normally meshed to the people’s minds every day on their daily commute. The frequent interaction with this bus advertising costs people to also react accordingly to the message. Strategically placed, what makes this advertising medium a genius in conveying its message to the public? Inevitable. No one is exempted and there is no escape on these ads, may it be a bus passenger, a pedestrian, a person on his vehicle, or a person enjoying coffee beside the window of a cafe. There is a high probability that a person can see a bus advertising daily. Consistency. In terms of visibility, a person gets to see bus advertising not only once but over ... Continue reading →

Based on statistics, 95% of people in Australia are listening to the radio every week. This only shows the excellent potential of radio as a medium for building brands. high reach medium for advertising. With its great ability to drive a call-to-action, radio advertising is expected to deliver tangible results and enduring engagement for many brands. Here are what leading radio advertising agency experts have to say about the benefits of advertising on radio. Can Fit All Types of Marketing Campaigns One of the best things about radio advertising is its ability to fit in with either small or big budgets. Basically, the radio advertising costs are based on what a brand needs to accomplish. Some advertisers want to introduce and increase awareness of their brands nationally. Others are trying to promote their new stores locally. Advertising on radio is great for businesses because it can be tailored to their resources, needs as well as their budgets. In order for ... Continue reading →

Australians continue to love TV as their ultimate source of entertainment, drama, sport and local news. Despite the rise of the Internet, television continues to thrive in its own right in the world of media services. This is the reason why many business owners prefer TV ads in the hopes of bringing their products and services to the general market. Simply put, advertisers continue to spend money on TV commercials because they are effective. In 2018 alone, businesses in Australia have spent more than $4 billion on TV ads. This amount of spending easily speaks of the power, influence and effectiveness of TV as a platform in advertising. Here are what top media services professionals have to say on how TV advertising can benefit all types of businesses especially the small and medium-sized enterprises. TV advertising is for all sizes of business TV ads are not just for huge and popular businesses. It is always easy to assume that only the big enterprises with enormous ad ... Continue reading →

Aside from transporting people, buses are now gaining traction as one of the most successful advertising mediums all over the world. With its growing popularity and expanding role in marketing,small and medium businesses are now confident in using buses to deliver their messages to everyone. Read on and find out how your business can benefit from bus advertising. Excellent Street-Level Advertisements Bus ads are available in many different forms. You can usually find them as an interior bus panel, a tail wrap or display, or a side panel. Buses offer excellent public exposure for your products as they pass through the different streets. Just imagine how many passengers can see your products during vehicular traffic. Many people are also expected to view your products as the bus goes round and round the metro. Furthermore, many pedestrians can view them whenever the bus is on stop. Contact the leading media services in your area to find out more including the bus advertising ... Continue reading →

Radio advertisements may be considered out-dated, particularly due to the rise of the Internet and other forms of media, as well as the fact that its audience has shrunk. However, this is not the case. Every week, commercial radio reaches over 16 million Australians. The average person spends 17 hours per week listening to the radio, with the majority of that time spent at home and in the car. Radio advertising is considered as more effective as it offers many benefits. Here, we have mentioned a few benefits of radio advertising done by the leading radio advertising agency. Efficiency In Terms Of Time The time taken for the print and television ad lead can be very long, particularly with planning, and can take up to a year to run. Producing a radio commercial, on the other hand, can take anywhere from two to three weeks. Another benefit is the ability to quickly adapt and respond to changing market conditions. Budget-Friendly When compared to other forms of media, radio ... Continue reading →