matthew brain

Front-end development is a critical part of any application development process. Nowadays there are a variety of Front-end development tools and the list keeps growing continuously. But React is one of the most famous and widely used libraries for front-end development.  React is a free, adaptable, open-source, declarative, and efficient JavaScript library for building reusable UI components and scalable frontends of web application overlays built by Facebook. Design simple visualizations for each screen in your application, and React efficiently updates and renders the appropriate components as your data changes.  React offers an easy way to create applications with a lot of functionality at once. Let’s find out the benefits of React and why you should use it for your Front-end development projects.  Easy to Learn React is easy to learn, user-friendly, and has a simple installation process than other popular frontend frameworks like Angular & Vue. It brings ... Continue reading →

Google search console (GSC) is one of the best free SEO tools. Search console tools and reports can be used to improve the performance of websites on Google Search. This is a complete guide that will help you to understand what Google search console is and the features that you can use. What is Google Search Console? Do you want to know what search queries, or keywords, users are typing into Google to find your website? What type of keywords is driving the most traffic to your website? What keywords should you optimize to improve the quantity and quality of traffic to your website? Google Search Console is a free tool from Google that helps you monitor and maintain your website’s presence in Google’s search results. To begin using Google Search Console first you need to add and verify your website. To begin using Google Search Console, you must add and verify your website. To verify your website, there are four easiest ways: HTML file: Upload an HTML file to the root ... Continue reading →

Mobile phones are changing the way users interact with different businesses and brands. Most internet users access their internet from mobile devices only. As you know, Android is the most popular mobile operating system, and it currently holds more than 1 million downloads monthly. Android holds a massive global market value and share lead over iOS, and since digital solutions continue to play vital roles in the coming years, the number could only increase. With new libraries and frameworks, app development for Android has become easier and the demand for mobile apps and their development is rapidly increasing.  If any Android app developer wants to go for advanced and optimized app development, seeking the help of libraries is a must for app success. Just use the simple steps involving Android libraries and you can build highly responsive apps with no bugs in the shortest amount of time. Android libraries will assist developers in creating apps faster by defining numerous ... Continue reading →

A robots.txt file helps control and manage web crawler activities to prevent them from overworking your website or indexing some data of your site. This file is important to help them avoid getting stuck in crawl traps and crawling low-quality pages. Keep reading this guide to understand more about robots.txt and how it works.  An Introduction to Robots.txt A robots.txt file is a text document that’s located at the root of the domain. You can use it to give search engines helpful tips on how they can best crawl your website and to stop search engines from crawling specific parts of your website. It contains information intended for search engine crawlers about which URLs, pages, files, or folders should be crawled and which shouldn’t.  How Does Robots.txt Work? You can improve your website’s architecture and make it clean and accessible for crawlers. However, using robots.txt where necessary to prevent crawlers from accessing not-so-important data. It ... Continue reading →

As everyone depends on digital platforms, web applications have become an essential part of doing business. In the future, Innovations in web apps are delivering native-like client experiences, positioning internet apps to dominate the future app landscape. Most people often confuse websites and web applications. Well, a web application is a program or software built using web development technologies that users can access from their browsers. Web-based applications ultimately ease the whole development process and they do not need to be downloaded and installed. They aren’t limited to any one operating system, don’t take up hard drive space on your device, and can be used by anyone with an Internet connection.   There are many other things involved more than just installing the proper frameworks and designing an eye-catching interface. You can use the following tips and tricks to build a successful web app that is responsive and interacts with various target ... Continue reading →

Facebook has more than two billion active users worldwide and is the most popular form of online advertising of our time. With the help of Facebook Advertising, businesses can craft unique, effective, and ultimately successful advertising campaigns and take advantage of them to reach their targeted audience. Facebook campaign objectives determine who you should show your ad to, what are your campaign goals and the actions you want people to take after they see your ad. To create a successful Facebook ad campaign, you must carefully select your Facebook Ad objectives and set up your ad to profitably reach your campaign goals and make the most out of your ad budget. Reaching the right audience is very important for your Facebook ad campaign and it guarantees the success of your campaign. In this article, you’ll learn how to choose the best suitable ad objective and achieve your business goal through them. Facebook advertising has 6 objectives including Awareness, Traffic, ... Continue reading →

If your website is just so well designed that your visitors can’t help but be impressed and want to take some time to look around and explore the site. No matter how high-profile a business is, every website continuously needs improvement. A website helps your potential clients find your business easily on the internet and also gives your business credibility.  There are some design and performance issues that you can tackle with a website redesign like bad user experience, Outdated design, wrong target audience, terrible navigation, and more. It requires a redesign, rearrangement, updated content, and overhauls. Many of your expectations lead to the first impression will be based on the look and feel of your website. The most common reasons are to rebrand your site, increase your web traffic, generate more leads, and add new features to improve the user experience. Let’s have a look at some compelling reasons to redesign your website.  Website Looks Outdated ... Continue reading →

User retention is one of the most important factors for brands of all types, especially mobile apps. User retention is the number of users who continue to use your app over a given time period. It is a valuable metric for gauging the effectiveness and user-friendliness of mobile apps and is used to determine how well users are engaged within the app after downloading.  One fool-proof way to consistently power user engagement, conversions, and retention at scale is by including a robust mobile app personalization in your mobile marketing strategy. It will boost user engagement and increase user retention.  What is Mobile App Personalization?  Mobile app personalization is building a mobile app with screens and experiences using user-specific data. Personalization is extra dynamic and is all about modifying the app experience to meet the needs of a particular user. It is totally different from Customization and helps you stand out from the competition and build loyal ... Continue reading →

Backlinks are an essential part of your SEO that act as quality signals for search engines to decide your website rankings on search engine results pages (SERPs). They are considered votes by search engine crawlers. The more links that point to your sites, the more weightage your web pages will have in search results. There are two types of backlinks: Dofollow Backlink and Nofollow Backlink. A dofollow link is a backlink that helps in terms of SEO by allowing search engines to point back to your website or blog. A no-follow link is a backlink that does not pass authority on to the website it is linking to and it does not help in terms of SEO.  If you don’t get enough organic traffic from search engines, you can’t generate quality leads, make more sales or increase your brand. The more backlinks you create the more organic traffic you will receive from search engines. Let’s discuss how to create high-quality backlinks for your business website.  Guest ... Continue reading →

WordPress is a free, open-source, and one of the most simple manageable, and accessible Content Management Systems (CMS) that makes it easy to create and manage a website. It enables you to have the flexibility to create your ideal website and helps you build your customized website.  One of the great benefits of building a WordPress website is the versatility of the platform. You can build lead-generating business websites and high-traffic blogs with WordPress. No matter what kind of site you want to create, or what niche it belongs to, there are some obvious plugins that you’ll want to install. In this article, we’re going to introduce you to some must-have WordPress plugins for your business website.  Yoast SEO There are several plugins out there devoted to search engine optimization but Yoast SEO is one of the most comprehensive solutions for maintaining your site’s on-page SEO efforts. This provides facilitates optimizations for WordPress ... Continue reading →

In a digital era where customers demand and shop for almost everything from their phones, it has become an absolute necessity to have a digital presence for businesses to remain relevant and survive. Developing a mobile application to enhance your business is the best decision to reach your targeted audiences.  Your mobile app is an important asset for your business and the professionals have all sorts of knowledge of the app development process, so hiring a professional company for the development of a mobile app is a good decision for your business growth.  With top mobile app developers working on your application, you can build a dedicated business app to promote your business, services, or products digitally. It helps you save a lot of your valuable time from your busy schedule.  To make your online presence effective, you need to hire app developers to get mobile apps that are unique, easy to use, and provide a better user experience. If you are wondering why you ... Continue reading →

If Your site takes a few extra seconds to load it will leave a negative impact on your ability to engage visitors and make sales. It means having a fast site is essential — not just for ranking well on SERPs, but for keeping your profits and ROI high. Most typical consumers expect websites to load in two to three seconds or less. So, if your site takes more than three seconds to load, you may lose almost half of your visitors before they even fully open your site. It’s proven that the faster sites earned almost double the revenue of sites that took more time to load. Slow speed can affect many factors like user experience, bounce rate, search performance, and revenue. So, yes it’s true – Page speed matters! In this post, we’ll discover tips and best practices you can use to decrease sites’ loading time and improve site performance. Optimize Images Good quality decorative images can help enhance your web pages’ appearance and boost overall UX ... Continue reading →

Whether you are redesigning or building a website from scratch, SEO should always play a major role. Integrating SEO into your website will increase your presence and ranking on search engines, more especially on Google SERPs. By investing in SEO, companies are able to expand their reach among their target audiences. It’s proven that SEO-friendly websites get more traffic and better SERP ranking than websites that didn’t bother to optimize for search engines. The most important factor of an SEO-friendly website is unique, relevant, meaningful, and useful content. Add blogs and internal links, and earn some backlinks to improve authority and also keep yourself updated about the latest SEO trends and practices. Let’s dig deeper into how to optimize your website according to SEO strategies. Choose SEO Friendly Domain Does your domain name affect your website’s SEO? Yes, it does. A website domain name can boost your search engine rankings or can damage your SEO ... Continue reading →

Mobile apps provide a lucrative opportunity for businesses to engage customers and increase profits. Creating a mobile is a big success, but your job isn’t over after the app launch. Just like another marketing campaign, your mobile app needs constant monitoring to make sure it serves your brand consistently. KPI means Key Performance Indicator. As the name suggests, KPIs are performance metrics and statistics for your app or business. KPI measurement tools can analyze and monitor specific behaviors, process them, and report back to you on how well your app is performing. There are many factors you need to consider while analyzing your app performance. How many users are active? How many app downloads are there? How is your mobile app performing? Are you getting a positive result out of your app? What’s the average user cost? Read on to learn what mobile app metrics you should track to improve your app performance.  App Downloads App downloads are considered as first ... Continue reading →

Social media is an excellent tool to boost brand awareness, drive traffic, and increase leads. Facebook is a perfect place When it comes to social media marketing. Facebook ads help many small businesses grow online by acquiring new customers and building better brand awareness.  From paid ads to advanced targeting functionality, there’s no doubt that Facebook is one of the best ways to reach your targeted audience. There are lots of Facebook benefits your business can reap using Facebook advertising.  Facebook ads can take up a high amount of a marketing budget and it might be okay if you’re getting good results. Most small business owners say that their Facebook ads campaign never works out well, but it’s not true. You just need to improve some things in your advertising. In this article, we would look at the most common Facebook Ad mistakes that marketers make. No Clear Objective Before you create your ad campaign, you need to think about what you want ... Continue reading →

As more businesses switch to digital media, having an easy-to-use and well-designed website has become more important than ever. It allows you to reach out to potential users to grow your business. In CMS, you don’t need to have extensive technical knowledge to develop and create websites. A content management system (CMS) is a software application or set of intertwined programs that allows you to create, manage, and modify your website’s digital content. There are various content management systems you can choose from. It gives you the ability to upload, edit, and delete content from a website without having to know HTML, CSS, or other coding languages. Some CMS are better at creating and publishing content, and some give more focus to search engine optimization. You can choose according to your business’s needs and functionality. Apart from saving time and money, investing in a CMS offers countless benefits. Let’s look at some of the benefits of using a ... Continue reading →

Backlinks are the cornerstone of Google’s page rank algorithm. Alongside content, backlinks are the most essential off-page ranking factor for better SEO performance and ranking. Your organic search rankings on SERPs are highly dependent on quality backlinks. Quality backlinks are those that come from high domain authority (DA) websites that are highly reputable and trusted by search engines and users. These backlinks are from social media shares or directories or blog posts and pages of other websites. They will generate the best SEO results, increase your site rankings and draw your target audience to your site. By looking at the number and quality of backlinks pointing to a page, a search engine can identify how well the site is being used, page information, and how many people found the page to be worthy or helpful for sharing. Here are 5 ways backlinks can benefit your business in higher rankings. Brand Awareness When users are reading your content online they can quickly ... Continue reading →

Most of the internet traffic occurs through mobile devices. While desktop and laptop usage continues falling down, there are still many people who rely on web apps for business and personal use.‌ It looks like these two are the same, but in reality, they are two completely different things, especially when it comes to technology. Understanding their differences is the first step to building a successful product. Difference between Mobile Apps and Web Apps Are you confused between web apps and mobile apps? What is the difference between a mobile app and a web app? Let’s take a look. When it comes to design, there are many differences between a mobile and a web application. From development to deployment, these two are completely different app platforms from each other. But they both are efficient in their own way to provide a sophisticated user experience. Web apps are accessed via the internet browser and can be used on multiple devices. On the other hand, Mobile apps are ... Continue reading →

Websites represent businesses online and are at the forefront of driving leads, conversions, and revenue. A flawless user experience for any website must be ensured to succeed in this digital time. If it’s uninviting or outdated, users will most likely just leave. A professional website is a requirement for gaining new customers, establishing credibility, and building great client relationships. It can help you grow your business as a flawless design creates a great impression on your potential customers inducing them to take the desired action. Avoiding the below-listed mistakes will help developers and individual website owners to build engaging and interactive websites that offer a delightful user experience. If you have not managed to conquer these basics, you are potentially losing out on new customers and fans, which could seriously affect your business. Unclear CTAs A call to action or CTAs is very important because it guides and encourages your visitors on what they ... Continue reading →

Websites represent businesses online and are at the forefront of driving leads, conversions, and revenue. A flawless user experience for any website must be ensured to succeed in this digital time. If it’s uninviting or outdated, users will most likely just leave. A professional website is a requirement for gaining new customers, establishing credibility, and building great client relationships. It can help you grow your business as a flawless design creates a great impression on your potential customers inducing them to take the desired action. Avoiding the below-listed mistakes will help developers and individual website owners to build engaging and interactive websites that offer a delightful user experience. If you have not managed to conquer these basics, you are potentially losing out on new customers and fans, which could seriously affect your business. Unclear CTAs A call to action or CTAs is very important because it guides and encourages your visitors on what they ... Continue reading →